Using Online Social Marketing

538 views

Published on

These are the slides used in a presentation given by Shireen Smith of Azrights Solicitors on the 25th of February 2010. The talk centred around the use of social media to raise the profile of businesses online.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
538
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Using Online Social Marketing

  1. 1. Using Online Social Marketing<br />Raising your Profile With <br />Applications Like Facebook and Twitter<br />www.azrights.co.uk <br />
  2. 2. Introduction<br />How I can help? <br />Social media parallels to offline networking<br />How to be strategic to save time, maximise benefits of online networking<br />Unique aspects of online networking.<br />www.azrights.co.uk <br />
  3. 3. Social Media Networking <br />Networking<br />You Tube, Twitter, Linked in, Facebook<br />Blog or website as hub.<br />www.azrights.co.uk <br />
  4. 4. Being Strategic<br />Stand out from the (very large) crowd<br />What is your niche<br />www.azrights.co.uk <br />
  5. 5. www.ip-brands.com<br />Social Media Revolution<br />Death of ‘interruption marketing’ –<br />Millions of searches online every day<br />
  6. 6. www.ip-brands.com<br />Keywords<br />Role of Keywords – <br />Basic Search Engine Optimisation<br />Understand how to enhance visibility online. <br />
  7. 7. Google Keyword tool<br />www.azrights.co.uk <br />
  8. 8. Use Time Efficiently<br />www.azrights.co.uk <br />
  9. 9. www.ip-brands.com<br />Legal <br />Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”<br />Consumer Protection from Unfair Trading Regs (Buzz Marketing)<br />Defamation. <br />
  10. 10. www.azrights.co.uk<br />Copyright & Trade Marks<br />Copyright protects ‘expression’ not facts<br />Developing content - don’t copy word for word<br />Terms of website use for licence <br />– Creative Commons.<br />Copyright protects logo fonts <br />Trade mark protects brand names.<br />
  11. 11. Conclusion<br />Business model <br />Free tutorial on our site explains SEO, why an understanding of it is essential for your online visibility, and includes a plain English contract. <br />http://www.ip-brands.com/media/index.php/seoContract<br />www.azrights.co.uk <br />

×