3. Architectural models (Scale model)
• is a representation or copy of an object that is
larger or smaller than the actual size of the
object being represented. Very often the scale
model is smaller than the original and used as
a guide to making the object in full size.
MASS GROUP FOR SCALE MODELS
5. Maquette
• (French word for scale model)
• It is used to visualize and test shapes and
ideas without incurring the cost and effort of
producing a full-scale product.
• maquette used to show the client how the
finished work will fit in the proposed site.
MASS GROUP FOR SCALE MODELS
6. What is the importance of Scale
Models ??
MASS GROUP FOR SCALE MODELS
7. Types of scale models
1- Exterior models are models of buildings
which usually include some landscaping or civic
spaces around the building.
MASS GROUP FOR SCALE MODELS
10. Types of scale models
2- Interior models are models showing interior
space planning, finishes, colors, furniture and
beautification.
MASS GROUP FOR SCALE MODELS
13. Types of scale models
3- Landscaping design models are models of
landscape design and development representing
features such as walkways, small bridges,
pergolas, vegetation patterns and beautification.
• Landscaping design models usually represent
public spaces and may, in some cases, include
buildings as well.
MASS GROUP FOR SCALE MODELS
16. Types of scale models
4- Urban models are models typically built at a
much smaller scale (starting from 1:500 and
less, 1:700, 1:1000, 1:1200, 1:2000, 1:20 000),
representing several city blocks, even a whole
town or village, large resort, campus, industrial
facility, military base and so on.
Urban models are a vital tool for town/city
planning and development
MASS GROUP FOR SCALE MODELS
20. Purpose
• Models are made to study the interaction of
volumes, or to get an idea of how they look
from different angles.
• Designing a building using rough models can
be a very open-ended and practical method of
exploring ideas.
MASS GROUP FOR SCALE MODELS
21. Purpose
• Models are an efficient method for exhibiting
and selling a design. Many people, including
developers and house buyers, cannot visualize
a design in three dimensions (3-D) from two-
dimensional (2-D) drawings.
• An architect may employ small-scale physical
models, or digital computer models, to help
explain the ideas.
MASS GROUP FOR SCALE MODELS
22. Purpose
• A model may be useful in explaining a
complicated or unusual design to the building
team, or as a focus for discussion between the
design teams such as architects, engineers and
town planners.
MASS GROUP FOR SCALE MODELS
23. Purpose
• Models are also used as show pieces, for
instance as a feature in the reception of a
prestigious building, or as part of a museum
exhibition (for example scale of historical
buildings).
MASS GROUP FOR SCALE MODELS
27. Scales
• The scales and their architectural use is broadly
as follows:
• 1:1 Full (or real) size for details
• 1:2 Details
• 1:5 Details
• 1:10 Interior spaces/furniture
• 1:20 Interior spaces/furniture
• 1:50 Interior spaces/detailed floor plans/different
floor levels
MASS MAstering Your Selling Skills
28. Scales
• The scales and their architectural use is
broadly as follows:
1:100 Building plans/layouts
• 1:500 Building layouts/site plans
• 1:1000 Urban scale for site or location plans
• 1:1250 Site plans
• 1:2500 Site plans/city maps
MASS MAstering Your Selling Skills
29. Origami
• from ori meaning "folding",
and kami meaning "paper“
• The goal is to transform a flat sheet of paper
into a finished sculpture through folding and
sculpting techniques.
MASS MAstering Your Selling Skills
32. What is group
• MASS Group is a Specialized company In
Producing architectural models (scale models).
• Established 1992 in Cairo.
• Implemented Projects in GCC 15 Years ago.
• Introduced to Saudi Market under the
umbrella of Makhzani Group.
• Implemented the biggest and most
professional projects in Egypt and MENA
region.
MASS MAstering Your Selling Skills
33. What is group
• Co-founders
MASS MAstering Your Selling Skills
34. What is MASS group vision
To be the ultimate scale
modeling destination for
developers and
consultants
MASS MAstering Your Selling Skills
35. What is MASS group doing
• Realizing customer’s dreams,
making your his project a tangible
idea through producing a high
standard scale models made by a
high professional team using the
latest technology.
MASS MAstering Your Selling Skills
36. Mission statement
• To realize our partners’ dreams providing
customized high quality, masterpiece scale
models by professional experts using cutting
edge technology
MASS MAstering Your Selling Skills
40. What is MASS Offering
1- designing if there isn’t
2- Producing
3- delivering
4- installation
5- maintenance
MASS MAstering Your Selling Skills
41. What is MASS Offering
1- Designing if there isn’t
If the client have no design
and under certain conditions
MAS can offer a design to
the client
MASS MAstering Your Selling Skills
42. What is MASS Offering
2- Producing
A- Execution and implementation of high
quality masterpiece scale models
simulating the reality using high quality
materials and latest technologies by high
professional specialized team.
MASS MAstering Your Selling Skills
43. What is MASS Offering
2- Producing
B- Execution and implementation of high
quality Booths for exhibitions,
conferences and trade fairs
MASS MAstering Your Selling Skills
44. What is MASS Offering
2- Producing
C- Execution and implementation of
Industrial production lines and machines
MASS MAstering Your Selling Skills
45. What is MASS Offering
2- Producing
What kind of Material that we use ?
1- Acrylic
2- Plastic with all types
3- Foam
4- others ….
MASS MAstering Your Selling Skills
46. What is MASS Offering
2- Producing
What kind of Machines that we use ?
1- laser cutter 60*30 – 60*90
2- router machine
3- 3D Printer
MASS MAstering Your Selling Skills
50. What is MASS Offering
2- Producing
What kind of SCALE MODELS that we
CANN’T IMPLEMENT ?
NOTHING
MASS MAstering Your Selling Skills
51. What is MASS Offering
2- Producing
What kind of technology that Mass is
using :
Interactive scale models using control
touchscreens
Fixed and mobile scale models using
short electrical circuit
MASS MAstering Your Selling Skills
52. What is MASS Offering
2- Producing
What’s the required documents from the
client to implement any project ?
CAD Files
What if he hasn’t it ?
MASS MAstering Your Selling Skills
53. Virtual modelling
• computer-aided design (CAD)
• (CAD) is the use of computer systems to assist
in the creation, modification, analysis, or
optimization of a design
MASS MAstering Your Selling Skills
54. What is MASS Offering
1- designing if there isn’t
2- Producing
3- delivering
4- installation
5- maintenance
MASS MAstering Your Selling Skills
55. What is MASS Offering
3- Delivering
We deliver the final product to the customer
Domestically
International
We deals with each scale model as a
Masterpiece and design a special delivery box to
it to reach its display location safely
MASS MAstering Your Selling Skills
56. What is MASS Offering
3- Delivering
Delivery cost is varying according to many
factors:
Size of the scale model
Display Location
Delivery box
MASS MAstering Your Selling Skills
57. What is MASS Offering
1- designing if there isn’t
2- Producing
3- delivering
4- installation
5- maintenance
MASS MAstering Your Selling Skills
58. What is MASS Offering
4- Installation
MASS group is committed to install the
scale model at the agreed location of
display.
RE-Installment have to be agreed on in
the contract with additional charges
MASS MAstering Your Selling Skills
59. What is MASS Offering
1- Designing if there isn’t
2- Producing
3- Delivering
4- Installation
5- Maintenance
MASS MAstering Your Selling Skills
60. What is Offering
5- Maintenance
can offers for the big and
important clients Maintenance
services on it’s products with separate
Maintenance contract under certain
conditions
MASS MAstering Your Selling Skills
67. Sample of MASS Projects
MASS MAstering Your Selling Skills
68. Sample of MASS Projects
MASS MAstering Your Selling Skills
69. Sample of MASS Projects
MASS MAstering Your Selling Skills
70. Sample of MASS Projects
MASS MAstering Your Selling Skills
71. Sample of MASS Projects
MASS MAstering Your Selling Skills
72. Sample of MASS Projects
MASS MAstering Your Selling Skills
73. Sample of MASS Projects
MASS MAstering Your Selling Skills
74. Top 5 Projects
• Project Name: 4th ring road of Makkah
• Dimensions : 22.5 KM* 22.5 KM
• Scale :1:5000
• Time : 3 months
• Cost : 560,000 SR
• Consultant : Hazem
MASS MAstering Your Selling Skills
75. Top 5 Projects
• Project Name: Makkah Gates
• 6 Gates
• Project cost :180,000 SR
MASS MAstering Your Selling Skills
76. Top 5 Projects
• Project Name: king Abdullah economic city
• 10 to 12 projects
• From 300,000 SR to 500,000 SR
MASS MAstering Your Selling Skills
77. Top 5 Projects
• Knowledge economic city
• Many projects
• Cost : 950,000 SR
MASS MAstering Your Selling Skills
78. Top 5 Projects
• Saudi Commission for Tourism and Antiquities
(SCTA),
• 10 Palaces
• Hegaz railway
• Hegaz railway station
MASS MAstering Your Selling Skills
79. MASS Projects
• Egypt Radio & television union
• Egyptian Media Production city
• Egyptian Petroleum ministry
• Majed Al Fotaim (Carrefour)
• Dubai festival city
• Mall of Arab
• Cairo festival city
MASS MAstering Your Selling Skills
81. Our
competitors منافسينا
LinkOthers informationFBWSOnLocalizatio
n
Name
http://www.3drmodels.com
/
5,000 projects
200 clients
400 models maker
20 projects manager
YESYES1978
Dubai3 DR models
http://www.cityegypt.com/c
ity/city_mobile/subgallery/?i
d=1&name=Administrative%
20and%20commercial
CITY is the strongest
company of Hafez Amin
Group
?YES1998EgyptCity Arc
Models
http://www.livescalemodels.
com/
Over 2,000 scale models
YESYES1978
Dubai
Riyadh
Beirut
Livescale
Models
http://www.modelcraft.ae/#
path=
1500 employees
2000 finished models
YESYES1996
Sydney
Melbourn
e
Dubai
Riyadh
Shangai
Model Craft
http://vdcmodels.com.hk/v2
/index.php?expandable=100
Techni Built International
Building & Model Makers
YESYES?
China
Hong
Kong
Malaysia
Dubai
VDC Models
http://www.supermodelsmePart of Clarion groupLondonSuper Models
91. Target audiences
• 1- Real Estate Developers
Top 50 GCC real estate companies
http://www.arabianbusiness.com/photos/top-
50-gcc-real-estate-companies-
464871.html?img=0
MASS MAstering Your Selling Skills