비즈니스 경쟁은 혁신 기술로 치열하게 격돌하는 승부처 이고 AI/ML은 가장 파급력이 높은 혁신 기술입니다. 여기서는 비즈니스 혁신을 만들 수 있는 AWS의 AI/ML 서비스를 소개하고, 사례를 기반으로 초개인화 서비스, 고객 경험 혁신, 문서 처리, 수요 예측 등을 살펴보겠습니다. 마지막으로 책임있는 AI를 제공하기 위한 고려 요소와 준비를 이야기하겠습니다.

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S E O U L | M A Y 4 , 2 0 2 3

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© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS AI/ML
robinkoo@amazon.com
AWS

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1. AI/ML
2. AI/ML
3. AI/ML
4.

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© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
1. AI/ML

5. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
90%
2025
AI
IDC forecast

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AI
Biz App AI/ML

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AI/ML
2024 AI
1,100
IDC
IDC, “Worldwide Spending on Artificial
Intelligence,” https://bit.ly/3mpQac2
2024 75%
AI
Gartner
Gartner, “Gartner Identifies Top 10,”
https://gtnr.it/3Bln3uU
57% 3
AI
Deloitte
Deloitte, “Thriving in the Era of Pervasive AI,”
https://bit.ly/3CtGDqf

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AI/ML
Source: Hidden Technical Debt in Machine Learning Systems [D. Sculley, & al.] – 2015
https://papers.nips.cc/paper/5656-hidden-technical-debt-in-machine-learning-systems.pdf

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AI/ML
AI
,
Source: O’Reilly, AI Adoption in the Enterprise Report 2022
3%
6%
8%
12%
14%
17%
18%
19%

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© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
2. AI/ML

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AI/ML
2)
3) 5)
1)
4) 6)

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1) AICC
> 고객 경험 맞춤화
고객 경험 맞춤화
• 고객 유치
•
고객
•
,
•
•
• ,
•
•

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1) AICC
> Nestlé Purina Petfinder
집이 필요한 동물에 대한 온라인 검색 1위 데이터베이스
입양인으로서 명시적인 선호도, 행동, 펫파인더 매칭
전문 지식을 바탕으로 입양 가능한 반려동물과 더 빠르고
더 잘 매칭되
보호소로서 개개인의 입양자 기준, 정책 및 반려동물의
필요에 따라 잠재적 입양자를 사전에 자격을 부여하고,
분류하고, 관리
2.
보호소에서는 완전하고 정확한 반려동물 프로필을 생
성하는 데 도움이 되는 지능형 기술을 통해 반려동물
프로필을 생성할 수 있기를
3.

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1) AICC
> Nestlé Purina Petfinder
Kinesis
Kinesis
Lambda
Lambda
Lambda
Amazon S3

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1) AICC
> Nestlé Purina Petfinder
' '
,
12.5
60%
, '
'
,
, ,

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2) AICC
> AICC : AI-Enabled Contact Center
•
•
• ,
•
•
.
• ,
•
•
•

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2) AICC
> JPMorgan Chase
IVR / /
Pre-call In-call Post-call
60%
AI/ML

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2) AICC
> JPMorgan Chase
EVEE
Run NLP model
Amazon Elastic Kubernetes Services
(Amazon EKS)
Stream customer audio
EVEE
Guided content UI

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3) AICC
•
• , ,
•
• , ,
•
•
•
•
$
> Forecasting

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3) AICC
>
Marketing intelligence
Device solutions
Memory
SSD
•
•
• /
• IT
• !
…
Memory business

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3) AICC
>
AWS Cloud
Amazon Forecast
Amazon
SageMaker Canvas
Historical raw data.csv
& research data.csv Amazon
SageMaker Data Wrangler
Forecasted data
S3: Raw data
Marketer
Download
Forecasts value & back test
1
2
3
3
What-IF
1
2
3

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3) AICC
>
Minimum data structure for time-series forecasting
-
AI/ML

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4) AICC
> Fraud Detection
• •
•
• •
?
$

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4) AICC
> Dialog Axiata Roaming Fraud
• AWS 기반 ML 사기 탐지 솔루션을 구축하여 잠재적
인 로밍 사기를 발견하고 특정 사용 사례에 대해 기존
사기 관리 시스템과 메트릭을 비교
•
✓ CSP SIM
✓ SIM
✓ CSP SIM M2M
✓ : DBSCAN*
*Density Based Spatial Clustering of Application with
Noise
✓ : 81%, 71%

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4) AICC
> (GNN : Graph Neural Networks)
GNN은 그래프 구조의 정보를 사용자 및 트랜잭션의 속성과 결합하여 악성 사용자와 이벤트를 정상 사용자
이벤트와 구별 학습
Nodes:
• /
•
•
•
•
•

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5) AICC
•
•
•
• FAQ
•
• 14
(Pre-trained)
•
•
>

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5) AICC
> AWS Korea

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5) AICC
> Qualtrics
•
•

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6) AICC
•
•
•
•
• , ,
•
•
• OEE*, MTBF**, MTTR***
•
•
*OEE(Overall Equipment Effectiveness), **MTBF(Mean Time Between Failures), ***MTTR(Mean Time To Repair)
>

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6) AICC
> Baxter Healthcare
• 실시간 데이터 수집 : 진동 데이터를 수동
으로 수집할 필요가 없음
• 신속한 의사 결정 : 의사 결정에 필
요한 데이터를 즉시 사용할 수
• 생산성 향상 : 기술자가 이전보다 더 많은
양의 자산을 모니터링할 수
• 상호 보완적인 기술 : 다른 예측 기술과 결
합하여 알람을 진단하고

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6) AICC
> Baxter Healthcare
Monitron service
Figure 1 Figure 2
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Monitron Sensors Monitron Gateway
Monitron App

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© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
3. AI/ML

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AI/ML > ResponsibleAI
A I / M L
AI/ML

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AWS AI/ML
A m a z o n S a g e M a k e r
, ,
, ,

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AWS AI/ML
.
https://aws.amazon.com/responsibleai

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AI/ML
M A K I N G T H E S H I F T

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© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
4.

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AWS AI/ML
ML FRAMEWORKS
& INFRASTRUCTURE
STUDIO IDE
AMAZON
SAGEMAKER
CANVAS
No-codeML for
business analysts
STUDIO LAB
Learn ML
GROUND TRUTH
Label data Prepare data Geospatial
ML
Store features
Build with
notebooks
Train
models
Tune
parameters
Manage
and monitor
Deploy in
production
PyTorch, Apache MXNet, TensorFlow Amazon EC2 CPUs GPUs
AWS
Trainium
AWS
Inferentia
FPGA
Habana
Gaudi
CORE
SPECIALIZED
AI
SERVICES
BUSINESS PROCESSES
AmazonPersonalize
AmazonForecast
AmazonFraud Detector
AmazonLookout for Metrics
SEARCH
AmazonKendra
CONVERSATION
AmazonLex
AmazonTranscribe CallAnalytics
Contact Lens
Voice ID
CODE + DEVOPS
AmazonCodeGuru
AmazonCodeWhisperer
AmazonDevOps Guru
INDUSTRIAL
AmazonMonitron
AmazonLookout for Equipment
AmazonLookout for Vision
HEALTH
AmazonHealthLake
AmazonComprehendMedical
AmazonTranscribe Medical
AmazonOmics
TEXT
Amazon Translate Amazon Comprehend
SPEECH
Amazon Polly Amazon Transcribe
VISION
Amazon Textract Amazon Rekognition AWS Panorama
CI/CD | GOVERNANCE | RESPONSIBLE ML
EDGE MANAGER
Manage edge devices

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Generative AI on AWS

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Generative AI on AWS
Titan Text Titan
Embeddings
FMs from Amazon FMs from AI21 Labs, Anthropic, and StabilityAI
Jurassic-2 Claude Stable
Diffusion

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AWS AI/ML
ML
AI
ML
ML
Low/No Code
Amazon
SageMaker ML

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AI/ML
AWS
ML Solutions Lab ML ML
AWS
Professional Services
AWS
AWS
Partners
AWS AWS

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© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.