We placed 13 stalls+1 Branded stall at Bhitshah Mela Not a single bottle was sold free of cost We decreased prices to cover the cost of product, So that Everyone can afford of purchase it. We Sold 3086 Ph.cs in Bhitshah mela

1. SHAH ABDUL LATIF BHITAI - 273rd URS Celebrations

2. • This event is to celebrate the birth of Shah
Abdul Latif Bhitai
• Shah Abdul Latif Bhitai born on 18th November
1689Brief history of the MELA
The Bhitshah Mela (Urs) is a grand festival in Sindh,
where people from almost every village and town of
Sindh and from different cities of other provinces of
Pakistan - rich and poor, young and old, scholars and
peasants - make a determined effort to attend.
The Urs commences every year from 14th Safar (2nd
month of Hijra calendar) and lasts for three days.
Along with other features, like food fairs, open-air
markets selling Ajrak and Sindhi Caps among others,
and entertaining and competitive sports, a literary
gathering is also held where papers concerning the
research work done on the life, poetry, and message
of Bhittai, are read, by scholars and renowned literary
figures.
His disciples and ascetics, singers and artists, gather
around and sing passages from his Risalo. Scholarly
debates and exhibitions of his work and traditional
Sindhi artifacts are also organized.

3. • According the Oqaf department
0.5million people are expected to
attend the three days celebrations .
• Due to the blast of Shah Norani
Tomb attendance were very low here
• As per local business only 0.1 Million
people visits Bhit Shah this year
Audience Stats

4. TOTAL ACTIVITY VOLUME(UC)
Packs KO
250ml RGB 479
500ml PET 689
1L PET 336
1.5L PET 915
2.25L PET 128
Can 250ml 25
Kinley 500ml 125
Kinley 1500ml 389
• Total Volume of the Activity is 3,086 Ph. Case
• Packwise Consumption Ratio
IC Ratio: 67% FC Ratio: 33%

5. Yes, We tried our Level best in the given resources
to reach highly crowded areas by stock availability
through which nearly served people. While our
stall was placed on main entrance to ‘Tamboora
Chowk’ leading to Dargah.
So we created awareness among 160,000 people
out of 200,000 crowed within three days.
200,000
AwarenessAttendants Total Servings
Sold
Consumer
What was response
and
Did we got some results
80% 83,484 32,172

6. OUR TEAM
Khalid Hussain MalikUmair NazirNadeem Ahmed Muhammad YaseenAveenash Chhabria
∣ ∣ ∣ ∣

7. NIGHT VIEW OF DARGAH

8. POSM DEPLOYMENT

9. STOCK AVAILIBILTY

10. COOLER PURITY

11. STALL SNAPSHOT

12. MAGICAL SNAPSHOTS

13. MELA SNAPSHOT

14. THANK YOU
PRESENTATION & EXECUTION BY: AVEENASH CHHABRIA (SDE)