2013 MAX Awards Home Builders Association of Greater Austin2013 Texas Association of Builders Star A...

1. SmartTouch Interactive, Real Estate Marketing Experts,
Publish A New Book, Million Dollar Mistakes in New Home
Marketing: and Expert Advice on How to Do it Right
2013 MAX Awards Home Builders Association of Greater Austin
2013 Texas Association of Builders Star Awards

2. AUSTIN, Texas--(BUSINESS WIRE)--SmartTouch® Interactive, an interactive real
estate marketing agency and real
estate marketing automation and home
builder CRM software development company, today announced the
publication of the founders' new book, Million
Dollar Mistakes in New Home Marketing: and Expert Advice on How to do it
Right. The book, authored by Alan Daniel, CEO and Co-Founder and
Robert Cowes, President and Co-Founder, SmartTouch Interactive, provides
a guide to best practices and a clear pathway to interactive real estate
marketing success.
About SmartTouch® Interactive
2014 NAHB Silver National Awards Winner
The book is available for purchase on Amazon.com,
Amazon
Kindle, and Nook.
"We are delighted to share the insight we've gained through the years
working with leading real estate developers and builders both
domestically and internationally," said Cowes. "We understand the
intricacies of serving this industry and how smart, responsive sales and

3. marketing automation tools combined with integrated online marketing can
simplify the process for managing the home buyer life cycle by
understanding and optimizing each customer touchpoint and ultimately
drive more new home sales for our clients."
Accolades:
SmartTouch® Interactive is an interactive marketing agency that
provides proven lead generation programs and lead management system,
SmartTouch® Platform. The SmartTouch® team's expertise in lead
generation and online marketing helps firms that require a multi-touch
sales cycle create demand for products and services and grow their
business with customized, interactive lead generation programs and a
lead cultivation. Backed by 30 years of experience in developing lead
generation programs for 100s of clients, SmartTouch® sets a new
standard with lead generation programs and a single solution that
integrates CRM, Marketing Automation, E-Mail Marketing and Inventory
Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com
Million
Dollar Mistakes in New Home Marketing takes readers on an
insightful journey through both authors' experiences working with real
estate developers and builders helping them to understand and embrace
the paradigm shift from traditional high touch marketing to the results
driven interactive, inbound online marketing approach. The book details
the important steps builders and developers must take in order to build
a successful sales and marketing strategy in the age of the online home
buyer.
"This book is the culmination of our more than 30 years of experience,

4. the trial and error and continued refinement of developing proven
interactive marketing strategies and tactics that have delivered
millions in new homes sales for builders and developers at a fraction of
the cost of traditional marketing tactics," commented Daniel. "Whether
you are trying to sell 4 or 400 new homes a month, you should be
investing in new online marketing and sales technology or you'll soon be
left behind as more progressive builders and developers cater to the
needs of today's online home buyers."