What Percent of Users Skip Ads via DVR by Augustine Fou
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What Percent of Users Skip Ads via DVR by Augustine Fou
- 1. Irrefutable DVR Trends Tivo Research (Sep 2012) Finds up to 72% ads skipped IPG/YuMe (May 2011) study found 63% of TV ads are avoided or simply ignored. Nielsen (Dec 2010) estimates 44% of ads are not skipped – i.e. 56% of ads ARE SKIPPED -1- Augustine Fou
- 2. Dr. Augustine Fou – Agency Czar “I advise advertising clients on macro trends and translate it into actionable marketing strategy – i.e. don’t continue to just rely on TV ads, given the irrefutable evidence.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou -2- Augustine Fou