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Global Ad Spend 2013 by Augustine Fou Digital Consigliere
1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
Global Ad
Spend
2. Augustine Fou- 2 -
Global Ad Spend Growth YoY
Source: Nielsen via Marketing Charts, Jan 2013
3. Augustine Fou- 3 -
U.S. Ad Spend Growth
Source: Kantar Media March 2013 via Marketing Charts
4. Augustine Fou- 4 -
Global Ad Spend by Sector
Source: Nielsen via Marketing Charts, Feb 2013
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Augustine Fou- 5 -
6. Augustine Fou- 6 -
Dr. Augustine Fou – Digital Consigliere
“Global ad spend is rising slightly, but
more dollars are shifting from traditional
to digital. Within digital ad dollars are
shifting from impression based to
performance, as advertisers seek ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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