from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
Four types of digital ad spend updated august 2020
1. August 2020 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Leads
(CPL)
Sales
(CPA)
Lead Gen
$3.4B
Other
$6.7B
• classifieds
• sponsorship
• rich media
• audio
CPM/CPC are top targets for fraud
Impressions
(CPM/CPV)
Clicks
(CPC)
Video
17%
92% digital ad spend ($125B – U.S. FY 2019)
Source: IAB FY 2019 Report
mobile
search
21%
desktop
search
23%
desktop
display
11%
mobile
display
20%
8%