Organic reach on Facebook for brand pages has decreased to 6% overall and 2% for pages with more than 500,000 fans. So advertisers must pay for advertising in order to increase the reach of their pages.

1. Research by the ad agency Ogilvy
shows that brand pages reach just 6%
of their fans. Pages with more than
500,000 fans reach only 2% of them.
Source: Social@Ogilvy via
Business Insider March 2014
Organic Reach of Brand Pages
Has been declining consistently; Facebook has a motive to force advertisers to pay for reach
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2-6%
organic
reach

2. Organic Reach March 2014
6.5%
organic
reach
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3. Our Data Corroborated
11%
organic
reach
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4. Facebook Engagement YoY
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Facebook
engagement for
top brands is
down 50% YoY
from 2013 to
’14. This is
likely related to
the decrease in
organic reach of
posts. But is
there a cause-
and-effect?Source: Simply Measured, June 2014

5. Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing ads
and ad spend across all channels –
offline and online.”
FORMER CHIEF DIGITAL OFFICER, HCG
(OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
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6. Related Slideshares
http://www.slideshare.net/augustinefou/facebook-ad-fraud-corroborated-by-augustine-fou-ad-fraud-forensics
http://www.slideshare.net/augustinefou/facebook-ad-benchmarks-2014-update-by-augustine-fou
http://www.slideshare.net/augustinefou/usefulness-of-advertising-by-augustine-fou-marketing-consigliere
http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine-fou
http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou
http://www.slideshare.net/augustinefou/mistargeted-ads-investigated-by-augustine-fou-technical-forensics
http://www.slideshare.net/augustinefou/fake-facebook-profiles-and-likes-investigation-by-augustine-fou
http://www.slideshare.net/augustinefou/digital-ad-malpractices-investigated-by-augustine-fou-technical-
forensics
http://www.slideshare.net/augustinefou/digital-ad-fraud-countermeasures-by-augustine-fou
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