Monica has been working as a successful community manager in Berlin for over 4 years and is currently working for Zoobe.com. See how she uses SocialBro to understand their followers and track how she is doing in regards to targeting and engagement

1. Monica Zaldivar from
Zoobe
Introduction
Monica Zaldivar has been working as a successful
community manager for a variety of startups for over
four years.
“My job is not so much about fostering an existing
She is currently working for Zoobe.com, which
community, but about showcasing all the possibili-
develops mobile apps to “express feelings (happi-
ties our apps offer and spreading the word in a
ness, anger,love etc) with video messages on the
sweet and charming way”.
go”. “These videos created with Zoobe Cam and
Zoobe Eve can then be sent to surprise someone in
Find out how Monica uses SocialBro and the value
a fast, fun and free way or shared with the world”,
she deprives from it...
explains Monica.
What Monica does on a daily basis as a community manager...
At the moment I have shifted a bit from Community As I said, lots of multitasking and having to have
Management to Communications and Social Media, everything under control all the time. That is why I
but like many other CMs, my job involves a bit of need useful and easy to understand tools like
everything. I write texts for the blog and our Social SocialBro on a daily basis.
Media channels, I monitor our brand, I gather
feedback from our users and pass it on to the team,
I work on reaching out to our potential users and
reviewers, I check with whom we should be starting
conversations and cooperations and where to invest
our efforts and time.
socialbro.com

2. Strategies
WHAT MADE MONICA DECIDE TO START perfect. I also appreciate the open and collaborative
USING SOCIALBRO mindset of the SocialBro team, which seeks coope-
rations with other teams I admire, such as Buffer
I have worked mostly with startups, which means app. Thanks to their work together, I can choose the
tight budgets, big workloads and developing as best way and time to post Zoobe updates and tweak
many skills as possible in the shortest time. So as it every week.
you can imagine, SocialBro saved me plenty of
times. As a Community Manager you also need to
understand what everyone in your company is doing
and have a visual and easy way to show them what
you are doing. That is where SocialBro is so helpful:
I can showcase to others in 5 minutes what has
been our progress in the last weeks, how I can
effectively listen and understand who are our
followers, and even more importantly, what other
things these people find interesting apart from us.
On top of that, the SocialBro team understood us
Community Managers and gave us the option to
pack all this information into a PDF that I can send
as a report in less than 2 minutes.
SOME EXAMPLES OF HOW MONICA USES THE
FEATURES OF SOCIALBRO?
I would say after the first minutes playing with
SocialBro I was totally sold. When you sign up, you
get to see a very visual overview of who your
followers are and the ones you follow. The insights
that SocialBro provides me and our team with have
been invaluable. What are the topics they are
interested in, location, age, languages and when are
they active and engaging with you. That is exactly
what I always wanted to know and Twitter was
never providing me with.
With that information, SocialBro allows me to adapt
my texts and messages to the audience I know I
have, find inspiration of topics that I know are useful
to them and maybe the feature I use the most,
make the timing of my posts each time closer to
socialbro.com

3. Results
THE RESULTS THE COMMUNITY MANAGER
HAS ACHIEVED FROM USING SOCIALBRO
The first result I achieved with SocialBro was
without a doubt wowing my workmates. They can
see now how Twitter is not only about just tweeting
and realise that the possibilities to connect with
people are there waiting for us to make the most of.
In the long run, keeping track of how you are doing
and your growth is something all companies I have
been in were demanding. On a personal level,
SocialBro is my way to evaluate myself: what
worked, what I forgot to pay attention to, am I
moving in the right direction? I never lose sight of
what is really important to my followers thanks to the
reminders SocialBro sends me with their reports
and analysis.
I truly believe that the key to success of the Social-
Bro team has been that they understand the needs
of anyone taking their social media channels
seriously. They make it easy for everyone to know
the important aspects to take into account when
deciding what and when to post. They understood
us CMs and made it easy for us to get understood
out there. And for all of that, I am thankful.
socialbro.com