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Measuring ROI of Rural Broadband Investments: Stories of Success in Five Rural Minnesota Counties
1. Measuring ROI of
Rural Broadband
Investments: in 5
Rural Minnesota
Counties
Ann Treacy & Bill Coleman
2. • Blandin Foundation for
community capacity building and
engagement
• Office of Broadband Development
for coordination of public
investments
• State broadband goals and task
force – in Legislation
• Role of cooperatives
MN’s Unique Broadband Environment
3. 1. What does a connected rural
community look like?
2. What are the providers and
communities doing right?
3. What is the community ROI
on public investments?
Research questions
4. Methodology
• Collect and analyze existing data from 5 communities
• Look at ROI formulas
• Hold community meetings/interviews with key
interlocutors
5. Beltrami/Bemidji – Hip and Happening
Provider – Paul
Bunyan
Fiber (Gig)
DSL (50/40)
Community Partners
Bemidji Leads and
Greater Bemidji
6. Crow Wing/Brainerd – Work Hard, Play Hard
Provider – CTC
Fiber (Gig)
DSL (50/1.5)
Community Partners
Brainerd Lakes Chamber
of Commerce, Brainerd
Lakes Area EDC
(BLAEDC), Schools
7. Goodhue/Red Wing – Hotbed of Entrepreneurs
Provider – HBC
Fiber (Gig)
Fixed Wireless (40/40)
Community Partners
Red Wing Ignite
8. Lake – Remote but Global
Provider – Lake
Connections
Fiber (Gig)
Community Partners
County Commissioners,
Lake County
10. “I get two questions: do you have the “I get two questions: do you
have the people we need to succeed here; the second do we
have the broadband.” - Economic Developer
11. “Business involvement is key in any successful economic
development program.” – Economic Developer
12. “…that [new location in same town] coupled with
online marketing, we’ve grown 400% over my dad’s
record year.” – Business owner
13. “As we work with commercial real estate agents, they
tell us that’s a leading question – is fiber available at
that location?” – Broadband provider
14. “Having good internet makes everything move more
smoothly… bill pay…accounting … camera feeds in
our hog sites…” - Farmer
15. “We use drones to do investigating … into the jungle
[Puerto Rico] instead of sending employees.” – Xcel
Energy
16. “Broadband helps efficiency by allowing us to do things
at such a rapid pace. Before …you’d sit and wait for
things.” – Winthrop News
17. “Patients can easily be 200 miles from the
nearest health facility… the patient portal
… is tremendously convenient.” –
Healthcare
20. Beltrami – Census Stats
• 2016 Population up 3.7% (2010)
– The statewide average was 4.1
– Similar counties have seen decline
• 2015 Median Income is $44,757
– Compared $40,700 for similar
• Beltrami’s DDI is the second best
out of the counties
22. ROI Details
County Public Investment Annual
Econ Benefit*
Real Estate
Increase*
Beltrami $1,432,000 $38,631700 $102,593,266
Crow Wing $15,123,450 $67,412,150 $214,662,149
Goodhue $542,262 $32,774,600 $104,825,572
Lake $83,418,170 $13,695,550 $38,547,421
Sibley $9,850,011 $8,604,350 $20,162,085
• Annual economic benefit - $1850/household x HH
served
• Community real estate increase – 3% increase of market
(median value x HH served)
23. • Public costs?
– Minnesota Super Bowl Host
Committee (nonprofit) $60M
– Stadium (taxpayer) $500M
– Tax savings, free parking,
closed public transport…
• ROI?
– Rockport Analytics estimated
$338M
– Sports economist Victor
Matheson suspects $30M to
$130M
Just to compare
24. • Two keys to economic benefit – access and adoption
• The community benefits from broadband quickly; the
provider’s ROI may not be as “timely”
• Public funding shortens ROI for the provider
• Adoption efforts increases ROI for community
• Access the report
Conclusions
25. Thank you!
• Bill Coleman
Community Technology Advisors
bill@communitytechnologyadvisors.com
www.communitytechnologyadvisors.com
Ann Treacy
Treacy Information Services
atreacy@treacyinfo.com
treacyinfo.com - blandinonbroadband.org
Editor's Notes
Area of extremes
Provider - Paul Bunyan Communication (Cooperative)
Voted Bemidji their Best City by Minnesota Monthly
Recently wooed Delta Dental (150 jobs!)
Beltrami Stats
Youngest population of the cohort
Highest level of education
Highest population of Indigenous
Smallest population of White (73%)
Greatest percentage in poverty
Greatest growth percentage since 2012
Highest number of housing building permits, despite being third largest county
What’s happening
Bemidji State University
Gaming Championship
GigaZone
Minnesota Innovation Institute
Launchpad
Growing Art Scene
County partner role - Been meeting for 15 years to plan from the Future. Broadband was key. They still meet regularly.
Lots of tourism, but big enough to need other industries
Crow Wing Stats
Largest population
Greatest population density
Second highest median home value
Tourism location but big enough to have other industries
What’s happening?
Concerted focus on shifting to tech industry after closure of Potlatch
Community Tech Recruiter position created
Schools offering tech training
Seasonal homes are becoming year-round residents
Attracting people who can work anywhere
Hackfest to convene techies
County partner role - Held a conference of leaders in 1999. In 2001, the school took the lead to getting broadband. Joined BBC.
Goodhue Stats
Highest median income
Highest median home value
Closest to Twin Cities
What’s happening?
Red Wing Ignite
Bringing “cool” events to Red Wing such as hackfest and the MN Ignite Cup
Promoting innovation and entrepreneurs in schools
Programs to support existing entrepreneurs
County partner role - Founded in 2013 through local foundations and the City to support better broadband use. Joined BBC.
Lake Stats
Lowest population (and pop density)
Largest percentage of population over 65
Smallest percentage of population under 18
Second largest land area
Most remote, although proximity to Duluth
What’s happening?
Attracting people who can work anywhere
Extending vacations
Making area away from the lake attractive
Creating intergenerational interaction
Dealing with haves/have-nots in the school
County partner role - Stimulated with ARRA funds in 2010. Founded to bring better broadband. Joined BBC to spur adoption.
Sibley Stats
Second highest median income
Second lowest population
Highest population of foreign born (4.6%)
Lowest percentage of college degrees
Smallest number of building permits
What’s happening?
Broadband is still new – but receiving a lot of attention for the approach
Saved the newspaper and found a way to reach millennials
Attracted a medical school (to open in 2018)
County partner role - Started in 2015 – after 10 years of striving for broadband. Joined BBC to spur adoption.
Our challenge was to try to quantify some of the success that we’re seeing. Like website stats – we have to balance quantitative and qualitative. AND unlike website site we need to recognize that the stat lag behind reality.
First – it’s helpful to look at progress over time to help determine where these counties are in the process.
One problem with broadband mapping is changing definitions
Another problem with broadband mapping is reliability
The problem with census data is that it lags behind broadband updates
2016 Population (46,101) is up 3.7 percent from 2010.
The statewide average was 4.1
Town/Rural counties as a group have seen a decline
2015 Median Income is $44,757
Compares favorably to similar communities where median is $40,700.
Beltrami’s Digital Divide Index Score is the second best out of the counties we are tracking