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The
Human
Interface
Christopher Fahey




graphpaper.com
@chrisfahey
#ixd10 #human
ROBOTS?
I HATE
ROBOTS!
PYGMALION
THE
REPLACEMENTS
THE
REPLACEMENTS
CYBORGS?
โ€As our worlds become smarter,
and get to know us better and
better, it becomes harder and
harder to say where the world
stops and the person begins.โ€
- Andy Clarke, โ€œNatural Born Cyborgsโ€
THE
  UNCANNY
  VALLEY
(Masahiro Mori)
The Uncanny Valley
The Uncanny Valley



             (How comfortable
ACCEPTANCE




             we feel around
             the machine.)




                            FIDELITY
                            (How well the machine
                            mimics human
                            characteristics.)
The Uncanny Valley
The Uncanny Valley
Lessons so far:


1. Donโ€™t replace humans.
2. Donโ€™t replicate humans.
Origins
What childhood
   experiences most
powerfully influence your
 approach to interaction
     design today?
Childhood IxD Experiences

1. Taking things apart to see how they work
2. Fixing broken things
3. Creating little worlds
Why?

1. Interaction design is a creative form.
    UX designers want to use technology and
design to create emotional, imaginative, and
deeply human experiences.
Why?

1. Interaction design is a creative form.
    UX designers want to use technology and
design to create emotional, imaginative, and
deeply human experiences.

2. Change is in the air.
   New technologies are converging to permit
new and more compelling interactions.
New Technologies




                         Image
                         recognition
             Touch
                            Voice recognition
               Gesture
New Technologies
Not so new
Not so new
Not so new
About the
โ€œHuman Interfaceโ€
โ€œAn interface is humane if it is
responsive to human needs and is
considerate of human frailties.โ€
- Jef Raskin, โ€œThe Humane Interfaceโ€
โ€œDesign can be easier when we
acknowledge that products share
our homes and malls, and have
wants and lives of their own.โ€
- Matt Webb, BERG
โ€œIf we want users to like our
software, we should design it to
behave like a likeable person.โ€
- Alan Cooper
We make better
products when we
 think of them as
  human beings.
โ€œThe role of technology is to
mirror our humanness. We were
born with everything we need:
good technology reminds us of
that.โ€
- Jack Dorsey (@jack), CEO Twitter
The Human Interface...
... is about persuasion and seduction
... is smart and has awareness
... is physical, embodied
... is linguistic, poetic, and narrative
... is emotional and feeling
... has a name and an identity
... has a personality
โ€œWant to know what I think the next UI break-
throughs will be? Here are two, both of which can
be considered a return to fundamentals:
1. Command line languages;
2. Physicality: the return to physical devices,
where we control things by physical body
movement, by turning, moving, and manipulating
appropriate mechanical devices.โ€
- Don Norman, 2007
The Human
 Interface
The Human Interface

Literally, itโ€™s about the ergonomics of the
body and the mind.
The Human Interface

Literally, itโ€™s about the ergonomics of the
body and the mind.


Metaphorically, itโ€™s about removing
abstraction from interactions
Lessons so far:


1. Donโ€™t replace humans.
2. Donโ€™t replicate humans.
Lessons so far:


1. Donโ€™t replace humans.
2. Donโ€™t replicate humans.
           How?
Lessons so far:


1. Donโ€™t replace humans.
2. Donโ€™t replicate humans.
           How?
                  Behavior!
Lessons so far:

Not about mimicking human behavior, but
about reflecting it.
Software that mirrors behavior:
   โ€ข Chat and IM reflect the immediacy of communication
   โ€ข Social networks mirror the structure of the special
     primacy we give our own friends (vs. everyone else)
   โ€ข Twitter reflects the semi-social โ€œcocktail partyโ€ model
     of social interaction.
Paul Dourish: โ€œWhere the Action Isโ€
Reeves & Nass: โ€œThe Media Equationโ€
Ergonomics for the Mind




            (cups designed by the โ€œotherโ€ Masahiro Mori)
Anthopomorphism
Human-ness
Human-ness (Christopher Alexander)

    The Quality
  Without a Name
      (QWAN)
        aka

  The Phenomenon
       of Life
Human-ness (Christopher Alexander)

                      1. Levels of Scale
     Fifteen          2. Strong Centers
                      3. Thick Boundaries
   Properties         4. Alternating Repetition
                      5. Positive Space
    of Living         6. Good Shape

   Structures         7. Local Symmetries
                      8. Deep Interlock and Ambiguity
                      9. Contrast
                      10. Gradients
                      11. Roughness
                      12. Echoes
                      13. The Void
                      14. Simplicity and Inner Calm
                      15. Non-Separateness
Human-ness (Christopher Alexander)

                      1. Levels of Scale
     Fifteen          2. Strong Centers
                      3. Thick Boundaries
   Properties         4. Alternating Repetition
                      5. Positive Space
    of Living         6. Good Shape

   Structures         7. Local Symmetries
                      8. Deep Interlock and Ambiguity
                      9. Contrast
                      10. Gradients
                      11. Roughness
                      12. Echoes
                      13. The Void
                      14. Simplicity and Inner Calm
                      15. Non-Separateness
Human-ness (Christopher Alexander)

                      1. Levels of Scale
     Fifteen          2. Strong Centers
                      3. Thick Boundaries
   Properties         4. Alternating Repetition
                      5. Positive Space
    of Living         6. Good Shape

   Structures         7. Local Symmetries
                      8. Deep Interlock and Ambiguity
                      9. Contrast
                      10. Gradients
                      11. Roughness
                      12. Echoes
                      13. The Void
                      14. Simplicity and Inner Calm
                      15. Non-Separateness
Human-ness (Christopher Alexander)

                      1. Levels of Scale
     Fifteen          2. Strong Centers
                      3. Thick Boundaries
   Properties         4. Alternating Repetition
                      5. Positive Space
    of Living         6. Good Shape

   Structures         7. Local Symmetries
                      8. Deep Interlock and Ambiguity
                      9. Contrast
                      10. Gradients
                      11. Roughness
                      12. Echoes
                      13. The Void
                      14. Simplicity and Inner Calm
                      15. Non-Separateness
Human-ness (Christopher Alexander)

                      1. Levels of Scale
     Fifteen          2. Strong Centers
                      3. Thick Boundaries
   Properties         4. Alternating Repetition
                      5. Positive Space
    of Living         6. Good Shape

   Structures         7. Local Symmetries
                      8. Deep Interlock and Ambiguity
                      9. Contrast
                      10. Gradients
                      11. Roughness
                      12. Echoes
                      13. The Void
                      14. Simplicity and Inner Calm
                      15. Non-Separateness
Katherine Isbister: Better Game Characters by Design
Human-ness (Katherine Isbister)

External             Internal
Characteristics of   Characteristics of
Personhood           Personhood
  โ€ข Bodies           โ€ข Agreeableness
  โ€ข Faces            โ€ข Dominance
  โ€ข Voices           โ€ข Openness
                     โ€ข Conscientiousness
                     โ€ข Neuroticism
The Three Qualia
 of the Human
    Interface
Three Qualia of the Human Interface:

          Sentience
          Intimacy
         Personality
Sentience
Sentience: The ability to feel or
perceive subjectively.
The system is able to collect
robust sensory data from the
world, and make sense of that
data.
The Human Sensorium
Voice Recognition
Image and Face Recognition
Nintendo Wii
Not always robust

Not all sensory data need be robust to a system to make
extremely intelligent deductions from the data.
Not always robust

Not all sensory data need be robust to a system to make
extremely intelligent deductions from the data.
Not always robust

Not all sensory data need be robust to a system to make
extremely intelligent deductions from the data.
Not always robust

Not all sensory data need be robust to a system to make
extremely intelligent deductions from the data.
Project Natal (Microsoft)
Project Natal (Microsoft)
Project Natal (Microsoft)
Artificial Intelligences
The Uncanny Valley: Sentience
The Uncanny Valley: Sentience




                           Creepy stalker
The Uncanny Valley: Sentience

 Observant and conscientious




                           Creepy stalker
Intimacy
2. Intimacy: The quality of being close,
comfortable, and familiar.
The system can interface with
humans extremely closely, up
close and personal, and with
our glad consent.
Intimacy

Intimacy can be facilitated with and through machines:
   โ€ข Emotional Intelligence
   โ€ข Proximity
   โ€ข Presence
   โ€ข Social Web
   โ€ข Personal Informatics
   โ€ข Multiplayer Games
   โ€ข Real Time Web
   โ€ข Conversations
Intimacy

Intimacy can be facilitated with and through machines:
   โ€ข Emotional Intelligence
   โ€ข Proximity
   โ€ข Presence
   โ€ข Social Web
   โ€ข Personal Informatics
   โ€ข Multiplayer Games
   โ€ข Real Time Web
   โ€ข Conversations
Intimacy

Intimacy can be facilitated with and through machines:
   โ€ข Emotional Intelligence
   โ€ข Proximity
   โ€ข Presence
   โ€ข Social Web
   โ€ข Personal Informatics
   โ€ข Multiplayer Games
   โ€ข Real Time Web
   โ€ข Conversations
Intimacy

Intimacy can be facilitated with and through machines:
   โ€ข Emotional Intelligence
   โ€ข Proximity
   โ€ข Presence
   โ€ข Social Web
   โ€ข Personal Informatics
   โ€ข Multiplayer Games
   โ€ข Real Time Web
   โ€ข Conversations
Intimacy

Intimacy can be facilitated with and through machines:
   โ€ข Emotional Intelligence
   โ€ข Proximity
   โ€ข Presence
   โ€ข Social Web
   โ€ข Personal Informatics
   โ€ข Multiplayer Games
   โ€ข Real Time Web
   โ€ข Conversations
Intimacy

Intimacy can be facilitated with and through machines:
   โ€ข Emotional Intelligence
   โ€ข Proximity
   โ€ข Presence
   โ€ข Social Web
   โ€ข Personal Informatics
   โ€ข Multiplayer Games
   โ€ข Real Time Web
   โ€ข Conversations
Intimacy

Intimacy can be facilitated with and through machines:
   โ€ข Emotional Intelligence
   โ€ข Proximity
   โ€ข Presence
   โ€ข Social Web
   โ€ข Personal Informatics
   โ€ข Multiplayer Games
   โ€ข Real Time Web
   โ€ข Conversations
Intimacy

Intimacy can be facilitated with and through machines:
   โ€ข Emotional Intelligence
   โ€ข Proximity
   โ€ข Presence
   โ€ข Social Web
   โ€ข Personal Informatics
   โ€ข Multiplayer Games
   โ€ข Real Time Web
   โ€ข Conversations
Intimacy

Intimacy can be facilitated with and through machines:
   โ€ข Emotional Intelligence
   โ€ข Proximity
   โ€ข Presence
   โ€ข Social Web
   โ€ข Personal Informatics
   โ€ข Multiplayer Games
   โ€ข Real Time Web
   โ€ข Conversations
Machines that talk back
Machines that talk back
Conversations
Dialogue!   Dialog?




 Conversations
Politeness


Clifford Nass:
โ€œDesign solutions are often social solutions.โ€

Tom Armitage:
โ€œThe applications and tools we are building are,
whether we like it or not, defining the manners of
the web today. We should be careful to consider the
behaviors we wish to reinforce, and those we don't.โ€
Politeness


       โ€ข Don't reject
       โ€ข Don't interrupt
       โ€ข Say hello and goodbye
       โ€ข Use someone's name
       โ€ข Look people in the eye
       โ€ข Respond in kind
       โ€ข Respect differences
Politeness   Praise



  Conversations
Identity
โ€œYou are not your job, you're not
how much money you have in the
bank, you're not the car you drive,
you're not the contents of your
wallet, you're not your fucking
khakis.โ€

- Tyler Durden, โ€œFight Clubโ€
โ€œYou are not your job, you're not
how much money you have in the
bank, you're not the car you drive,
you're not the contents of your
wallet, you're not your fucking
khakis.โ€
No! You are your fucking khakis!
- Tyler Durden, โ€œFight Clubโ€
Personality
Personality: The sum of an individual
personโ€™s mental, emotional,
behavioral, and social characteristics.
The system has a distinctive
character, with recognizable
human cultural and
psychological behaviors.
We see faces
Facial Fidelity
The Uncanny Valley: Faces
Personality
Characteristics
The Four Humours
Myers-Briggs
Interpersonal Circumplex
Interpersonal Circumplex




  Agreeableness
   (Communion)




                   Dominance
                    (Agency)
Interpersonal Circumplex
Interpersonal Circumplex
Voice
Voice = Content Strategy
Personality

Characters:
  โ€ข More than personality: Culture, Style
  โ€ข Casting
  โ€ข Names
  โ€ข Personas
  โ€ข Storytelling and Themes
Personality

Characters:
  โ€ข More than personality: Culture, Style
  โ€ข Casting
  โ€ข Names
  โ€ข Personas
  โ€ข Storytelling and Themes
Personality

Characters:
  โ€ข More than personality: Culture, Style
  โ€ข Casting
  โ€ข Names
  โ€ข Personas
  โ€ข Storytelling and Themes
Personality

Characters:
  โ€ข More than personality: Culture, Style
  โ€ข Casting
  โ€ข Names
  โ€ข Personas
  โ€ข Storytelling and Themes
Whatโ€™s in a Name




    Maximillian    Linus
The Uncanny Valley: Names




                            Bob, Jeeves
The Uncanny Valley: Names




                            Bob, Jeeves
TiVo, iPhone
Personality

Characters:
  โ€ข More than personality: Culture, Style
  โ€ข Casting
  โ€ข Names
  โ€ข Personas
  โ€ข Storytelling and Themes
Personality

Characters:
  โ€ข More than personality: Culture, Style
  โ€ข Casting
  โ€ข Names
  โ€ข Personas
  โ€ข Storytelling and Themes
Brands
Broken Personalities
Conclusions
The
Human
Interface
The Uncanny Valley




Unthreatening
Appearance




                     Annoying
                     Personality
Things to try

  โ€ข Use pronouns for your product: he, she.
  โ€ข Give your application a name
  โ€ข Do more visceral prototypes, things that have weight
    and that you can touch.
  โ€ข Collaborate with new disciplines
  โ€ข Go to a different fieldโ€™s conference. Go to the Game
    Developerโ€™s Conference, or to SIGGRAPH.
  โ€ข Tell more stories! Bring character-driven screenwriting
    and dramaturgy to your experience design.
If we donโ€™t humanize
   our products, our
     products will
    mechanize us.
Thanks!
Christopher Fahey

@chrisfahey

#ixd10 #human




graphpaper.com

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The Human Interface

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 13. โ€As our worlds become smarter, and get to know us better and better, it becomes harder and harder to say where the world stops and the person begins.โ€ - Andy Clarke, โ€œNatural Born Cyborgsโ€
  • 14.
  • 15.
  • 16. THE UNCANNY VALLEY (Masahiro Mori)
  • 18. The Uncanny Valley (How comfortable ACCEPTANCE we feel around the machine.) FIDELITY (How well the machine mimics human characteristics.)
  • 21. Lessons so far: 1. Donโ€™t replace humans. 2. Donโ€™t replicate humans.
  • 23.
  • 24.
  • 25. What childhood experiences most powerfully influence your approach to interaction design today?
  • 26. Childhood IxD Experiences 1. Taking things apart to see how they work 2. Fixing broken things 3. Creating little worlds
  • 27. Why? 1. Interaction design is a creative form. UX designers want to use technology and design to create emotional, imaginative, and deeply human experiences.
  • 28. Why? 1. Interaction design is a creative form. UX designers want to use technology and design to create emotional, imaginative, and deeply human experiences. 2. Change is in the air. New technologies are converging to permit new and more compelling interactions.
  • 29. New Technologies Image recognition Touch Voice recognition Gesture
  • 35.
  • 36. โ€œAn interface is humane if it is responsive to human needs and is considerate of human frailties.โ€ - Jef Raskin, โ€œThe Humane Interfaceโ€
  • 37. โ€œDesign can be easier when we acknowledge that products share our homes and malls, and have wants and lives of their own.โ€ - Matt Webb, BERG
  • 38. โ€œIf we want users to like our software, we should design it to behave like a likeable person.โ€ - Alan Cooper
  • 39. We make better products when we think of them as human beings.
  • 40. โ€œThe role of technology is to mirror our humanness. We were born with everything we need: good technology reminds us of that.โ€ - Jack Dorsey (@jack), CEO Twitter
  • 41. The Human Interface... ... is about persuasion and seduction ... is smart and has awareness ... is physical, embodied ... is linguistic, poetic, and narrative ... is emotional and feeling ... has a name and an identity ... has a personality
  • 42. โ€œWant to know what I think the next UI break- throughs will be? Here are two, both of which can be considered a return to fundamentals: 1. Command line languages; 2. Physicality: the return to physical devices, where we control things by physical body movement, by turning, moving, and manipulating appropriate mechanical devices.โ€ - Don Norman, 2007
  • 44. The Human Interface Literally, itโ€™s about the ergonomics of the body and the mind.
  • 45. The Human Interface Literally, itโ€™s about the ergonomics of the body and the mind. Metaphorically, itโ€™s about removing abstraction from interactions
  • 46. Lessons so far: 1. Donโ€™t replace humans. 2. Donโ€™t replicate humans.
  • 47. Lessons so far: 1. Donโ€™t replace humans. 2. Donโ€™t replicate humans. How?
  • 48. Lessons so far: 1. Donโ€™t replace humans. 2. Donโ€™t replicate humans. How? Behavior!
  • 49. Lessons so far: Not about mimicking human behavior, but about reflecting it. Software that mirrors behavior: โ€ข Chat and IM reflect the immediacy of communication โ€ข Social networks mirror the structure of the special primacy we give our own friends (vs. everyone else) โ€ข Twitter reflects the semi-social โ€œcocktail partyโ€ model of social interaction.
  • 50. Paul Dourish: โ€œWhere the Action Isโ€
  • 51. Reeves & Nass: โ€œThe Media Equationโ€
  • 52. Ergonomics for the Mind (cups designed by the โ€œotherโ€ Masahiro Mori)
  • 55. Human-ness (Christopher Alexander) The Quality Without a Name (QWAN) aka The Phenomenon of Life
  • 56. Human-ness (Christopher Alexander) 1. Levels of Scale Fifteen 2. Strong Centers 3. Thick Boundaries Properties 4. Alternating Repetition 5. Positive Space of Living 6. Good Shape Structures 7. Local Symmetries 8. Deep Interlock and Ambiguity 9. Contrast 10. Gradients 11. Roughness 12. Echoes 13. The Void 14. Simplicity and Inner Calm 15. Non-Separateness
  • 57. Human-ness (Christopher Alexander) 1. Levels of Scale Fifteen 2. Strong Centers 3. Thick Boundaries Properties 4. Alternating Repetition 5. Positive Space of Living 6. Good Shape Structures 7. Local Symmetries 8. Deep Interlock and Ambiguity 9. Contrast 10. Gradients 11. Roughness 12. Echoes 13. The Void 14. Simplicity and Inner Calm 15. Non-Separateness
  • 58. Human-ness (Christopher Alexander) 1. Levels of Scale Fifteen 2. Strong Centers 3. Thick Boundaries Properties 4. Alternating Repetition 5. Positive Space of Living 6. Good Shape Structures 7. Local Symmetries 8. Deep Interlock and Ambiguity 9. Contrast 10. Gradients 11. Roughness 12. Echoes 13. The Void 14. Simplicity and Inner Calm 15. Non-Separateness
  • 59. Human-ness (Christopher Alexander) 1. Levels of Scale Fifteen 2. Strong Centers 3. Thick Boundaries Properties 4. Alternating Repetition 5. Positive Space of Living 6. Good Shape Structures 7. Local Symmetries 8. Deep Interlock and Ambiguity 9. Contrast 10. Gradients 11. Roughness 12. Echoes 13. The Void 14. Simplicity and Inner Calm 15. Non-Separateness
  • 60. Human-ness (Christopher Alexander) 1. Levels of Scale Fifteen 2. Strong Centers 3. Thick Boundaries Properties 4. Alternating Repetition 5. Positive Space of Living 6. Good Shape Structures 7. Local Symmetries 8. Deep Interlock and Ambiguity 9. Contrast 10. Gradients 11. Roughness 12. Echoes 13. The Void 14. Simplicity and Inner Calm 15. Non-Separateness
  • 61. Katherine Isbister: Better Game Characters by Design
  • 62. Human-ness (Katherine Isbister) External Internal Characteristics of Characteristics of Personhood Personhood โ€ข Bodies โ€ข Agreeableness โ€ข Faces โ€ข Dominance โ€ข Voices โ€ข Openness โ€ข Conscientiousness โ€ข Neuroticism
  • 63. The Three Qualia of the Human Interface
  • 64. Three Qualia of the Human Interface: Sentience Intimacy Personality
  • 66. Sentience: The ability to feel or perceive subjectively. The system is able to collect robust sensory data from the world, and make sense of that data.
  • 69. Image and Face Recognition
  • 70.
  • 72. Not always robust Not all sensory data need be robust to a system to make extremely intelligent deductions from the data.
  • 73. Not always robust Not all sensory data need be robust to a system to make extremely intelligent deductions from the data.
  • 74. Not always robust Not all sensory data need be robust to a system to make extremely intelligent deductions from the data.
  • 75. Not always robust Not all sensory data need be robust to a system to make extremely intelligent deductions from the data.
  • 80. The Uncanny Valley: Sentience
  • 81. The Uncanny Valley: Sentience Creepy stalker
  • 82. The Uncanny Valley: Sentience Observant and conscientious Creepy stalker
  • 84. 2. Intimacy: The quality of being close, comfortable, and familiar. The system can interface with humans extremely closely, up close and personal, and with our glad consent.
  • 85. Intimacy Intimacy can be facilitated with and through machines: โ€ข Emotional Intelligence โ€ข Proximity โ€ข Presence โ€ข Social Web โ€ข Personal Informatics โ€ข Multiplayer Games โ€ข Real Time Web โ€ข Conversations
  • 86. Intimacy Intimacy can be facilitated with and through machines: โ€ข Emotional Intelligence โ€ข Proximity โ€ข Presence โ€ข Social Web โ€ข Personal Informatics โ€ข Multiplayer Games โ€ข Real Time Web โ€ข Conversations
  • 87. Intimacy Intimacy can be facilitated with and through machines: โ€ข Emotional Intelligence โ€ข Proximity โ€ข Presence โ€ข Social Web โ€ข Personal Informatics โ€ข Multiplayer Games โ€ข Real Time Web โ€ข Conversations
  • 88. Intimacy Intimacy can be facilitated with and through machines: โ€ข Emotional Intelligence โ€ข Proximity โ€ข Presence โ€ข Social Web โ€ข Personal Informatics โ€ข Multiplayer Games โ€ข Real Time Web โ€ข Conversations
  • 89. Intimacy Intimacy can be facilitated with and through machines: โ€ข Emotional Intelligence โ€ข Proximity โ€ข Presence โ€ข Social Web โ€ข Personal Informatics โ€ข Multiplayer Games โ€ข Real Time Web โ€ข Conversations
  • 90. Intimacy Intimacy can be facilitated with and through machines: โ€ข Emotional Intelligence โ€ข Proximity โ€ข Presence โ€ข Social Web โ€ข Personal Informatics โ€ข Multiplayer Games โ€ข Real Time Web โ€ข Conversations
  • 91. Intimacy Intimacy can be facilitated with and through machines: โ€ข Emotional Intelligence โ€ข Proximity โ€ข Presence โ€ข Social Web โ€ข Personal Informatics โ€ข Multiplayer Games โ€ข Real Time Web โ€ข Conversations
  • 92. Intimacy Intimacy can be facilitated with and through machines: โ€ข Emotional Intelligence โ€ข Proximity โ€ข Presence โ€ข Social Web โ€ข Personal Informatics โ€ข Multiplayer Games โ€ข Real Time Web โ€ข Conversations
  • 93. Intimacy Intimacy can be facilitated with and through machines: โ€ข Emotional Intelligence โ€ข Proximity โ€ข Presence โ€ข Social Web โ€ข Personal Informatics โ€ข Multiplayer Games โ€ข Real Time Web โ€ข Conversations
  • 97. Dialogue! Dialog? Conversations
  • 98. Politeness Clifford Nass: โ€œDesign solutions are often social solutions.โ€ Tom Armitage: โ€œThe applications and tools we are building are, whether we like it or not, defining the manners of the web today. We should be careful to consider the behaviors we wish to reinforce, and those we don't.โ€
  • 99. Politeness โ€ข Don't reject โ€ข Don't interrupt โ€ข Say hello and goodbye โ€ข Use someone's name โ€ข Look people in the eye โ€ข Respond in kind โ€ข Respect differences
  • 100. Politeness Praise Conversations
  • 102. โ€œYou are not your job, you're not how much money you have in the bank, you're not the car you drive, you're not the contents of your wallet, you're not your fucking khakis.โ€ - Tyler Durden, โ€œFight Clubโ€
  • 103. โ€œYou are not your job, you're not how much money you have in the bank, you're not the car you drive, you're not the contents of your wallet, you're not your fucking khakis.โ€ No! You are your fucking khakis! - Tyler Durden, โ€œFight Clubโ€
  • 105. Personality: The sum of an individual personโ€™s mental, emotional, behavioral, and social characteristics. The system has a distinctive character, with recognizable human cultural and psychological behaviors.
  • 113. Interpersonal Circumplex Agreeableness (Communion) Dominance (Agency)
  • 116. Voice
  • 117. Voice = Content Strategy
  • 118. Personality Characters: โ€ข More than personality: Culture, Style โ€ข Casting โ€ข Names โ€ข Personas โ€ข Storytelling and Themes
  • 119. Personality Characters: โ€ข More than personality: Culture, Style โ€ข Casting โ€ข Names โ€ข Personas โ€ข Storytelling and Themes
  • 120. Personality Characters: โ€ข More than personality: Culture, Style โ€ข Casting โ€ข Names โ€ข Personas โ€ข Storytelling and Themes
  • 121. Personality Characters: โ€ข More than personality: Culture, Style โ€ข Casting โ€ข Names โ€ข Personas โ€ข Storytelling and Themes
  • 122. Whatโ€™s in a Name Maximillian Linus
  • 123. The Uncanny Valley: Names Bob, Jeeves
  • 124. The Uncanny Valley: Names Bob, Jeeves TiVo, iPhone
  • 125. Personality Characters: โ€ข More than personality: Culture, Style โ€ข Casting โ€ข Names โ€ข Personas โ€ข Storytelling and Themes
  • 126. Personality Characters: โ€ข More than personality: Culture, Style โ€ข Casting โ€ข Names โ€ข Personas โ€ข Storytelling and Themes
  • 127. Brands
  • 130.
  • 132.
  • 133.
  • 135. Things to try โ€ข Use pronouns for your product: he, she. โ€ข Give your application a name โ€ข Do more visceral prototypes, things that have weight and that you can touch. โ€ข Collaborate with new disciplines โ€ข Go to a different fieldโ€™s conference. Go to the Game Developerโ€™s Conference, or to SIGGRAPH. โ€ข Tell more stories! Bring character-driven screenwriting and dramaturgy to your experience design.
  • 136. If we donโ€™t humanize our products, our products will mechanize us.
  • 137.