Personal Information
Organization / Workplace
France Singapore
Occupation
Professor
Industry
Advertising / Marketing / PR
About
My primary research interest is in marketing-finance interface where we estimate the impact of marketing actions on financial market metrics. Within this research area, I also study how marketing and financing strategies interact. My other research interests include diverse topics such as social media marketing, consumer behavior, and trade credit financing.
I teach Marketing Engineering (Analytics) and Social Media Marketing to the Masters students and Experimental Methods to PhD students at ESSEC.
Tags
marketing
essec
ashwin malshe
journal
research
academic
singapore
analytics
india
publishing
publication
marketing letters
slides
talk
public
big data
social media
workshop
teaching
pharmaceutical industry
luxury
npv
ses
roi
corporate governance
initial public offering
daily deals
accounting
prices
ipad 2
global
apple
ipad
world
analysis
groupon
challenges
culture
business
marketing-finance
iim-a
pgpx
See more
Presentations
(13)Likes
(7)Notes from Coursera Deep Learning courses by Andrew Ng
Tess Ferrandez
•
6 years ago
The 10 most interesting slides that helped our SaaS company raise 9 million
GoCanvas
•
9 years ago
Coinbase Seed Round Pitch Deck
Brian Armstrong
•
6 years ago
The slide deck we used to raise half a million dollars
Buffer
•
10 years ago
Airbnb Pitch Deck From 2008
Ryan Gum
•
7 years ago
AppNexus' First Pitch Deck
Camille Ricketts
•
8 years ago
Culture
Reed Hastings
•
14 years ago
Personal Information
Organization / Workplace
France Singapore
Occupation
Professor
Industry
Advertising / Marketing / PR
About
My primary research interest is in marketing-finance interface where we estimate the impact of marketing actions on financial market metrics. Within this research area, I also study how marketing and financing strategies interact. My other research interests include diverse topics such as social media marketing, consumer behavior, and trade credit financing.
I teach Marketing Engineering (Analytics) and Social Media Marketing to the Masters students and Experimental Methods to PhD students at ESSEC.
Tags
marketing
essec
ashwin malshe
journal
research
academic
singapore
analytics
india
publishing
publication
marketing letters
slides
talk
public
big data
social media
workshop
teaching
pharmaceutical industry
luxury
npv
ses
roi
corporate governance
initial public offering
daily deals
accounting
prices
ipad 2
global
apple
ipad
world
analysis
groupon
challenges
culture
business
marketing-finance
iim-a
pgpx
See more