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ASHLEY	
  A.	
  KRUGER	
  
3615	
  Bellcourt	
  Road	
         	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Phone:	
  (250)	
  707-­‐0202	
  
West	
  Kelowna,	
  BC,	
  V4T	
  2X2	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Cell:	
  (250)	
  718-­‐8746	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Email:	
  ashley.anne.kruger@gmail.com	
  
	
                                                                 	
  
MARKETING	
                                                               •      Utilized	
  social	
  media,	
  in-­‐theatre	
  promotions,	
  community	
  promotions,	
  and	
  
SKILLS	
                                                                         local	
  radio	
  to	
  increase	
  revenue	
  and	
  attendance	
  at	
  the	
  Paramount	
  (revenue	
  
	
                                                                               and	
  attendance	
  is	
  currently	
  at	
  a	
  5	
  year	
  high)	
  
	
                                                                        •      Created	
  a	
  promotion	
  committee	
  at	
  the	
  Capitol	
  Theatre	
  to	
  promote	
  
	
                                                                               upcoming	
  films	
  and	
  to	
  create	
  and	
  host	
  community	
  events	
  
	
                                                                        •      Organized	
  community	
  events	
  at	
  Capitol	
  Theatre	
  with	
  local	
  business	
  that	
  
                                                                                 received	
  3rd	
  place	
  national	
  recognition	
  at	
  Show	
  Canada	
  (National	
  Theatre	
  
	
  
                                                                                 Awards	
  in	
  category	
  of	
  Community	
  Promotion)	
  
	
  
                                                                          •      Organized	
  successful	
  sold-­‐out	
  community	
  events	
  at	
  Paramount	
  Theatre	
  
	
                                                                               with	
  local	
  media	
  including	
  a	
  local	
  film	
  premiere	
  for	
  the	
  film	
  “Pressed,”	
  and	
  a	
  
	
                                                                               Christmas	
  Food	
  Bank	
  Fundraiser	
  as	
  part	
  of	
  the	
  Downtown	
  Kelowna	
  Tree	
  
	
                                                                               Light	
  Up	
  	
  
	
                                                                               	
  
ORGANIZATIONAL	
                                                          •      Administration	
  experience	
  with	
  weekly	
  and	
  monthly	
  manager	
  reports	
  at	
  the	
  
AND	
                                                                            Capitol	
  Theatre	
  and	
  Paramount	
  Theatre	
  
MANAGEMENT	
                                                              •      Effectively	
  built	
  a	
  strong	
  team-­‐oriented	
  environment	
  at	
  the	
  Capitol	
  Theatre	
  
SKILLS	
                                                                         and	
  Paramount	
  Theatre	
  through	
  introduction	
  of	
  daily	
  peer	
  and	
  
                                                                                 management	
  feedback,	
  quarterly	
  staff	
  meetings,	
  and	
  monthly	
  supervisor	
  
	
                                                                               meetings	
  
	
                                                                               	
  
HUMAN	
  	
                                                               •      Developed	
  HR	
  initiatives	
  for	
  Capitol	
  Theatre	
  Westbank/West	
  Kelowna	
  and	
  
RESOURCES	
                                                                      Paramount	
  Theatre	
  Kelowna	
  
SKILLS	
                                                                  •      Developed	
  and	
  executed	
  an	
  employee	
  performance	
  review	
  process,	
  for	
  the	
  
	
                                                                               Capitol	
  Theatre	
  and	
  Paramount	
  Theatre,	
  which	
  allows	
  employees	
  to	
  be	
  
                                                                                 eligible	
  for	
  pay	
  increases	
  every	
  6	
  months	
  based	
  on	
  overall	
  work	
  
	
                                                                               performance	
  
	
                                                                        •      Developed	
  new	
  hiring	
  process	
  for	
  the	
  Capitol	
  Theatre	
  and	
  Paramount	
  
	
  
	
  
                                                                                 Theatre	
  including	
  introduction	
  of	
  internal	
  and	
  external	
  job	
  postings,	
  
	
  
	
  
                                                                                 additional	
  job	
  application	
  forms,	
  internal	
  development	
  plans,	
  and	
  revised	
  
	
                                                                               interview	
  screening	
  procedures	
  
	
  
	
  
	
  
	
  
                                                                          •      Developed	
  a	
  training	
  program	
  for	
  the	
  Capitol	
  Theatre	
  and	
  Paramount	
  
                                                                                 Theatre	
  which	
  trains	
  employees	
  in	
  all	
  positions	
  including	
  concession,	
  box	
  
	
  
	
  
	
  



	
  	
                                                                           office,	
  booth,	
  and	
  management	
  
	
                  	
  
COMMUNICATION	
   •                                                              Gained	
  ‘A’	
  standings	
  in	
  various	
  Management	
  Communication	
  courses	
  
AND	
  COMPUTER	
        •                                                       Delivered	
  PowerPoint	
  talks	
  for	
  staff	
  training	
  programs	
  at	
  the	
  Capitol	
  Theatre	
  
SKILLS	
                                                                         and	
  Paramount	
  Theatre	
  
	
                       •                                                       Strong	
  presentation	
  skills	
  
	
                       •                                                       Microsoft	
  Office,	
  Photoshop,	
  and	
  video	
  editing	
  skills	
  
                         •                                                       Social	
  media	
  skills	
  
	
  
	
                                                                 	
  
EDUCATION	
                                                        Honours	
  Bachelor	
  of	
  Business	
  Management,	
  University	
  of	
  British	
  Columbia	
  
                                                                   Okanagan,	
  April	
  2010	
  
 	
  	
  	
  	
  	
  	
  	
  	
  	
     Specializations:	
  Strategic	
  Management,	
  Human	
  Resources,	
  Marketing	
  
	
                                         	
  	
  	
  	
  	
  	
  	
  	
  	
  GPA:	
  Overall	
  3.8	
  	
  
	
                                         	
  	
  	
  	
  	
  	
  	
  	
  	
  Related	
  Courses:	
  Strategy	
  and	
  Change	
  Management,	
  Power	
  Politics	
  of	
  	
  	
  	
  	
  
	
                                         	
  	
  	
  	
  	
  	
  	
  	
  	
  Negotiation,	
  Business	
  Communications,	
  Leadership	
  in	
  Complex	
  	
  
	
                                                                            Environments,	
  Consumer	
  Behaviour,	
  Marketing,	
  Introduction	
  to	
  
	
                                                                            Organizational	
  Behaviour,	
  Strategic	
  Management	
  
	
                                         	
  
EMPLOYMENT	
                               April	
  2011-­‐Present	
                                                                         General	
  Manager,	
  Paramount	
  Theatre,	
  Kelowna	
  
	
                                         Sept.	
  2006-­‐April	
  2011	
  	
   Assistant	
  Manager/HR	
  Manager,	
  Capitol	
  Theatre,	
  West	
  	
  
	
                                                                                          	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   Kelowna	
  
	
                                         Jan.	
  2008-­‐June	
  2008	
   Preschool	
  Dance	
  Instructor,	
  Creator’s	
  Art	
  Centre,	
  	
  
	
                                                                                                                                           Kelowna	
  
	
                                         July	
  2004-­‐Sept.	
  2006	
   Shift	
  Supervisor,	
  Starbucks,	
  West	
  Kelowna	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
	
                                         	
  
                                           REFERENCES	
  AVAILABLE	
  UPON	
  REQUEST	
  

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Ashley Kruger's Resume - Marketing & Management Experience

  • 1. ASHLEY  A.  KRUGER   3615  Bellcourt  Road                                                                Phone:  (250)  707-­‐0202   West  Kelowna,  BC,  V4T  2X2                                                                        Cell:  (250)  718-­‐8746                          Email:  ashley.anne.kruger@gmail.com       MARKETING   • Utilized  social  media,  in-­‐theatre  promotions,  community  promotions,  and   SKILLS   local  radio  to  increase  revenue  and  attendance  at  the  Paramount  (revenue     and  attendance  is  currently  at  a  5  year  high)     • Created  a  promotion  committee  at  the  Capitol  Theatre  to  promote     upcoming  films  and  to  create  and  host  community  events     • Organized  community  events  at  Capitol  Theatre  with  local  business  that   received  3rd  place  national  recognition  at  Show  Canada  (National  Theatre     Awards  in  category  of  Community  Promotion)     • Organized  successful  sold-­‐out  community  events  at  Paramount  Theatre     with  local  media  including  a  local  film  premiere  for  the  film  “Pressed,”  and  a     Christmas  Food  Bank  Fundraiser  as  part  of  the  Downtown  Kelowna  Tree     Light  Up         ORGANIZATIONAL   • Administration  experience  with  weekly  and  monthly  manager  reports  at  the   AND   Capitol  Theatre  and  Paramount  Theatre   MANAGEMENT   • Effectively  built  a  strong  team-­‐oriented  environment  at  the  Capitol  Theatre   SKILLS   and  Paramount  Theatre  through  introduction  of  daily  peer  and   management  feedback,  quarterly  staff  meetings,  and  monthly  supervisor     meetings       HUMAN     • Developed  HR  initiatives  for  Capitol  Theatre  Westbank/West  Kelowna  and   RESOURCES   Paramount  Theatre  Kelowna   SKILLS   • Developed  and  executed  an  employee  performance  review  process,  for  the     Capitol  Theatre  and  Paramount  Theatre,  which  allows  employees  to  be   eligible  for  pay  increases  every  6  months  based  on  overall  work     performance     • Developed  new  hiring  process  for  the  Capitol  Theatre  and  Paramount       Theatre  including  introduction  of  internal  and  external  job  postings,       additional  job  application  forms,  internal  development  plans,  and  revised     interview  screening  procedures           • Developed  a  training  program  for  the  Capitol  Theatre  and  Paramount   Theatre  which  trains  employees  in  all  positions  including  concession,  box             office,  booth,  and  management       COMMUNICATION   • Gained  ‘A’  standings  in  various  Management  Communication  courses   AND  COMPUTER   • Delivered  PowerPoint  talks  for  staff  training  programs  at  the  Capitol  Theatre   SKILLS   and  Paramount  Theatre     • Strong  presentation  skills     • Microsoft  Office,  Photoshop,  and  video  editing  skills   • Social  media  skills         EDUCATION   Honours  Bachelor  of  Business  Management,  University  of  British  Columbia   Okanagan,  April  2010  
  • 2.                     Specializations:  Strategic  Management,  Human  Resources,  Marketing                      GPA:  Overall  3.8                        Related  Courses:  Strategy  and  Change  Management,  Power  Politics  of                              Negotiation,  Business  Communications,  Leadership  in  Complex       Environments,  Consumer  Behaviour,  Marketing,  Introduction  to     Organizational  Behaviour,  Strategic  Management       EMPLOYMENT   April  2011-­‐Present   General  Manager,  Paramount  Theatre,  Kelowna     Sept.  2006-­‐April  2011     Assistant  Manager/HR  Manager,  Capitol  Theatre,  West                               Kelowna     Jan.  2008-­‐June  2008   Preschool  Dance  Instructor,  Creator’s  Art  Centre,       Kelowna     July  2004-­‐Sept.  2006   Shift  Supervisor,  Starbucks,  West  Kelowna                                                                                                                                           REFERENCES  AVAILABLE  UPON  REQUEST