This document provides instructions and grading criteria for a visual merchandising window display project. Students will work in teams to create a window display incorporating a theme and the five principles of design: balance, proportion, emphasis, rhythm, and harmony. A planning sheet must be completed and approved before construction. The display will be evaluated on conveying the theme, achieving balance and proportion, establishing emphasis, demonstrating rhythm, obtaining harmony, and overall visual appeal.

1. Name _________________________
Period _____
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(See attached rubric for grading information)
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MarketingMarketingMarketingMarketing
The goal of window displays is to set a mood that will turn the shopper’s head!
Stores constantly change their window and interior displays to reflect different
themes throughout the year. Each display incorporates the five principles of design
to effectively promote the store’s merchandise.
You will be assigned a design team to create a fashion window display. As a team,
you are to select a theme and incorporate the five elements of a visual merchandising
display: balance, proportion, emphasis, rhythm, and harmony.
Your project begins with the planning stage. All members must meet to discuss a
unique presentation of a particular theme, materials needed to create your display,
and the specific criteria for achieving the five design principles. The attached
planning sheet must be completed and accompanied by a sketch for teacher approval
prior to creating your display.
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torso mannequins
Scissors, staplers, tape, etc.
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www.fashionwindows.com
www.angelfire.com/ok5/olsenvisualmerch

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Visual Merchandising Window Display ProjectVisual Merchandising Window Display ProjectVisual Merchandising Window Display ProjectVisual Merchandising Window Display Project
Design Team Members: ________________________________________________
Dates of Display (what time of year): _______________________________________
Store: _____________________________________________________________
Title:_______________________________________________________________
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Mannequins (How many in display): ________________________________________
Background (describe): ________________________________________________
Accessories/Props: ___________________________________________________
Lighting (if it applys): __________________________________________________
Color: _____________________________________________________________
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Type of Display:Type of Display:Type of Display:Type of Display: one item line of goods related merchandise assortment
Setting:Setting:Setting:Setting: realistic semi-realistic abstract
Proportion:Proportion:Proportion:Proportion: (are all elements proportionate to the design layout?) Yes or No
BalanceBalanceBalanceBalance formal informal
Harmony/Unity:Harmony/Unity:Harmony/Unity:Harmony/Unity: (do all elements blend to form a unified picture?) Yes or No
Sketch your display on the back of this sheet.Sketch your display on the back of this sheet.Sketch your display on the back of this sheet.Sketch your display on the back of this sheet. Label the products, colors, and props.Label the products, colors, and props.Label the products, colors, and props.Label the products, colors, and props.

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GGGGGGGGooooooooaaaaaaaallllllll////////BBBBBBBBeeeeeeeennnnnnnncccccccchhhhhhhhmmmmmmmmaaaaaaaarrrrrrrrkkkkkkkk:::::::: Create an effective window display with a central theme incorporating the five principles of design.
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77-79 C+ 73-76 C 70-72 C- 67-69 D+ 65-66 D Below 65 F
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4
Designer Showcase
“7th
Avenue—here I come!”
3
Design Apprentice
“In the process of developing
my own
unique style!”
2
Design Student
“Still learning!”
1
Testing the
Design Waters
“Not sure if window
design is for me!”
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Theme
Unique v. Traditional
Mood
Theme is powerfully and
uniquely conveyed; sets mood
for display
Theme is successfully conveyed
in a traditional sense; sets mood
for display
Traditional theme is satisfactorily
conveyed; mood is vague
No theme; no mood
___ x 2 =
Balance
Symmetrical v. Asymmetrical
Asymmetrical balance is used to
create a powerful, unique
display; weight is equal on each
half of design
Asymmetrical or symmetrical
balance is used to create a
traditional display; weight is equal
on each half of design
Asymmetrical or symmetrical
balance is attempted;
weight is almost equal on each
half of design
No balance; weight is not
equal on each half of
design
___ x 4 =
Emphasis
Size, Repetition, Contrast, or
Unique Placement
One powerful focal point; eye is
drawn immediately to type of
emphasis portrayed; image is
retained by viewers
One focal point; could be more
powerful; image is retained by
most viewers
Two or more focal points; causes
confusion and viewer has to
search for emphasis; viewers
have difficulty retaining image
No focal point;
no emphasis
___ x 4 =
Proportion
All design elements are
proportionate to the entire
design layout
Most design elements are
proportionate; 1-2 elements are
too large or too small
Some elements are
proportionate; 3-4 elements are
too large or too small
Proportion is not
achieved; 5 or more
elements are too large or
too small
___ x 4 =
Rhythm/Line
Repetition, Continuous Line,
Progression, Radiation, or
Alternation
Powerful, unique demonstration
of rhythm; 2-3 types of rhythm
easily identified
Traditional demonstration of
rhythm; 2 types of rhythm easily
identified
Traditional demonstration of
rhythm; 1 type of rhythm easily
identified
No rhythm
___ x 4 =
Harmony/Unity
All of the elements properly
blend to form a unified picture
overall
Most elements properly blend to
form a unified picture overall
Sections of window blend to form
a unified picture, but overall
picture does blend
Elements do not blend;
no harmony
___ x 4 =
Visual Appeal &
Effectiveness
This display turns heads!
Very powerful and unique!
Creative lighting and title!
Catches most peoples’ attention;
traditional; creative lighting
and title
Catches the attention of some;
traditional; lighting and title could
use some creativity
Display needs more
attention; lighting/title
missing or not creative
___ x 3 =
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