2. Opportunity Canvas
Description
Customer Segments Problems
Product Features
Business Value Competitors
& Alternatives
Barriers
Which problem are you
solving for your target
group?
Why would the target
group care?
Who do you target
with your product?
Which Market
Segments?
Which are the 3 to 5 top features?
Why is your solution unique?
Write in one sentence the aim of the
product
Where are your product’s
Main
competitors?
Which alternatives are
the target groups using
now?
How does this align with
our business strategies
and objectives?
What barriers do you see
for delivering this
product?
