1. Inspiring Entrepreneurs: From Battlefield to Business Mark
Palmer
Mark Palmer spent 3 years as marketing manager for Burger King before becoming Marketing
Director of Green & Blacks organic chocolate in 2001. During Marks tenure sales have risen
from £4m to £65m. In 2005, Green & Blacks was acquired by Cadbury Plc and Mark now
remains with the company in a part time capacity as Global Brand Director, overseeing the roll
out of the brand to new markets including the US, Canada and Australia. In 2005, the marketing
society voted Mark as their Marketer of the year and in 2006 Green & Blacks received the
prestigious Grand Prix award for marketing excellence. Green & Blacks is widely acknowledged
as one of the most entrepreneurial business success stories of recent years and has just been
voted the UKs coolest food brand by the Superbrands panel for the third year running.
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