Comp Analysis

1. COMPETITIVE ANALYSIS
YOUR COMPANY NAME
YOUR
LOGO

2. COMPETITIVE ANALYSIS | OVERVIEW
OBJECTIVES
[Describe why an analysis is important and what you hope to find through it.]
1. Point
2. Point
3. Point
4. Point

3. LANDSCAPE ANALYSIS
ANALYSIS QUESTIONS
• What products do competitors offer?
• Are competitors making money?
• ???

4. LANDSCAPE ANALYSIS
YOUR COMPANY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3
PROFILE
OVERVIEW
COMPETITIVE
ADVANTAGE
What value
do you offer
customers?
MARKETINGPROFILE
TARGET
MARKET
MARKETING
STRATEGIES

5. LANDSCAPE ANALYSIS
YOUR COMPANY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3
PRODUCTPROFILE
PRODUCTS &
SERVICES
PRICING &
COSTS
DISTRIBUTION
CHANNELS
SWOTANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

6. LANDSCAPE ANALYSIS
Describe Sources Used for Analysis
• Reports and trends
• Social media
• Consumer awareness
• ????
Include Screenshot

7. LANDSCAPE ANALYSIS
LANDSCAPE INFLUENCES
Use Porter’s Five forces to describe landscape:
• Competitor rivalry
• Threat of new entrants
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of substitute products or services
COMPETITOR
RIVALRY
THREAT
OF ENTRY
THREAT
OF SUBSTITUTES
BARGAINING POWER
OF BUYERS
BARGAINING POWER
OF SUPPLIERS

8. LANDSCAPE ANALYSIS
THREAT OF ENTRY THREAT OF SUBSTITUTES
BARGAINING POWER OF
BUYERS
BARGAINING POWER OF
SUPPLIERS
COMPETITOR RIVALRY

9. COMPETITOR SEGMENTATION
COMPETITOR SEGMENTATION
Using the competitors identified in analysis, we will segment the competitive landscape in terms of [number] attributes:
1. Attribute one
2. Attribute two
3. Attribute three
We chose these determinant attributes for several reasons:
Attribute example
[If not this example, then Reason 1]
[Reason 2]

10. COMPETITOR SEGMENTATION
21.50%
16.00%
7.00%
6.50%
11.35%
3.00%
9.00%
14.00%
7.25%
2.00% 2.40%
SEGMENT 1
SEGMENT 2
SEGMENT 3
SEGMENT 4
SEGMENT 5
SEGMENT 6
SEGMENT 7
SEGMENT 8
SEGMENT 9
SEGMENT 10
SEGMENT 11
COMPETITOR
SEGMENTATION GRAPH
[Use Smartsheet
Segmentation Graph
Template to construct graph
for presentation.]

11. POINTS OF PARITY
POINTS OF DIFFERENCE
– POD –
POINTS OF PARITY
– POP –
POINTS OF IRRELEVANCE
– POI –

12. RECOMMENDATIONS
RECOMMENDATION NAME ONE
1. Detail one
2. Detail two
3. Detail three
RECOMMENDATION NAME TWO
1. Detail one
2. Detail two
3. Detail three
RECOMMENDATION NAME THREE
1. Detail one
2. Detail two
3. Detail three