This is my very pedestrian social media plan in a slideshow format.

1. Social Media Plan 1.With whom do I want to connect? Students, from freshmen to postgraduates. 2. Where can I find them? Usually they find us. 3. What are they interested in? Finding the right major, meeting general studies requirements, finding the right career, increasing their earning potential. 4. What tools are most suited to my purposes? Blogging may be a useful tool, i.e., a director wants to reach out to potential students by keeping them up to date on the progression of a new doctoral program. At this time, I do not see twitter or RSS as useful tools for the school/college web sites.