Opportunities and challenges for artists and creators in the 21rst century
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A presentation regarding opportunities and challenges that artists and creators face in the dawn of the 21 century. The presentation took place during the "Athens Music Week celebration of cultural and creative diversity with 4 complementary sections that provided a multifaceted music experience. 17-23 June 2019
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Opportunities and challenges for artists and creators in the 21rst century
- 5. 5 Law & regulation Industry structure Organisation structure within organisations Occupational career Market Presentation by Antonis Plessas Technology is constantly and irreversibly affecting, formatting and changing our culture and habits. A multitude of factors are always in play and are responsible for the creation of opportunities that shape the musical landscape
- 9. 9 Welcome to the Fourth Industrial Revolution Where Uncertainty is the New Normal Presentation by Antonis Plessas People often think that the future will look like the past but the only thing constant is change. Besides our intelligence Quotient (IQ) and Emotional Quotient (EQ) have we thought about our Adaptability Quotient (AQ)?
- 10. 10 From ownership… To access! Presentation by Antonis Plessas Once Again in Transition…
- 11. 11 Presentation by Antonis Plessas We Are Globally Moving From… markets to networks consumerism to sustainability market capital to social capital w hat do these changes signify to the m usic w orld?
- 14. 14 artists around the world have always looked for ways to express themselves pursuing at the same time the audience’s attention. Fifth Harmony All In My Head 312,902,637 online views Street Musicians from Zimbabwe 2,989,859 online views Mohini Dey 4,900,000 online views Publio Delgado 164,509 online views Camille Bertault 1,356,397 online views Irrespective of the time, the way or means, talent, skills or technique… Presentation by Antonis Plessas The Battle for Human Commerce and Human Attention
- 15. 15 The Artist as a Brand Sell the brand, not (just) the music Presentation by Antonis Plessas
- 16. 16 The Real Problem For Most Artists isn’t Piracy, but Obscurity Presentation by Antonis Plessas CAN YOU? Attract interest Sustain attention Win trust Tim O’Reilly.
- 19. 19 Is Money the Only Currency? Presentation by Antonis Plessas In which ways the audience compensates creators and artists?
- 21. 21 Financial supporter for the funding of artistic works (crowdfunding)? Content producer? The Audience is Actively Exploring New Roles Presentation by Antonis Plessas Content remixer?
- 22. 22 From the old way of feeding everyone with the same story to an era when you can literally create separate messages, separate products even separate flavours. One Size Fits All Marketing Doesn’t Work Any More Presentation by Antonis Plessas How do we approach the audience based on their profile and desires?
- 26. 26 The Need For Constant Education Presentation by Antonis Plessas How can we help artists and creators to cope with constant change? Much of what we learned 10 years ago is obsolete and half of what we learned 5 years ago is irrelevant.
- 28. 28 In a State of Constant Change What Can Be Considered Stable? BE TRUETOYOURSELF AND MAKE THE MUSIC THATYOU LOVE GO OUT AND PLAY TURN PEOPLE ON TO YOUR MUSIC SPREAD IT YOURSELF. RICK RUBIN LEGENDARY PRODUCER in his interview with Dave Growl for the documentary “Sound City”. Presentation by Antonis Plessas
- 29. 29 Could This Be the Best Time to Get Involved In the Music Business? Presentation by Antonis Plessas https://athensmusicweek.gr/events/21ος-αιώνας-ευκαιριες-και-προκλήσεις/