5. #3. Turn Off Etag <IfModule mod_expires.c> FileETag None Header unset ETag Header unset Pragma </IfModule> By turning it of we disable caches and browsers from being able to validate files , so they are forced to rely on your Cache-Control and Expires header. Entity tags (ETags) are a mechanism to check for a newer version of a cached file. Basically you can remove If-None-Match requests and their 304 Not Modified Responses.