To help repair damaged hair, Purf enhanced the formula with Keratin, ProVitamin B5 (a/k/a Panthenol DL) and Aloe Vera. Keratin proteins make up 65-95% of your hair and protect the cuticle and interior structure in the cortex. These protein agents can be adversely affected and even destroyed by heat, chemicals, salt and environmental factors. It is important to add back keratin to help the hair repair itself. ProVitamin B5 helps prevent moisture loss and smooth the cuticle of each strand. Purf also added Aloe Vera juice, a natural protectant and hydrator that contains proteolytic enzymes, which repair dead skin cells on the scalp and act as great moisturizing conditioner for the hair.

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Breaking News
Repair Damaged Hair After Swimming and Surfing
Divina Salon Solutions launches Purf Pool & Surf Shampoo and Moisturizing Conditioner.
Purf Pool & Surf Moisturizing Conditioner nourishes, strengthens, and protects natural and color-treated hair that is exposed
to chlorinated and salt water.
Charles Sternberg, Assistant Editor04.29.21
Divina Salon Solutions has introduced Purf Pool & Surf Shampoo and Moisturizing Conditioner, Prop 65 compliant hair
care products designed to help protect, repair and revitalize hair that has been damaged by minerals and chemical
buildup from swimming in chlorinated pools or salt water.
Hair that is exposed to pool and salt water can load up with unwanted minerals, salt and chemicals that block natural
oils from moisturizing and protecting the hair shaft and dry hair out, affecting its health, look and feel. Hair becomes
frizzier, visibly dull and can even become discolored.
Purf Pool & Surf’s Shampoo’s base formula is a professional clarifying and chelating shampoo, commonly used to
remove the build-up of styling products, deep dirt and minerals, prior to getting a salon service.
What’s Inside?

2. To help repair damaged hair, Purf enhanced the formula with Keratin, ProVitamin B5 (a/k/a Panthenol DL) and Aloe Vera.
Keratin proteins make up 65-95% of your hair and protect the cuticle and interior structure in the cortex. These protein agents
can be adversely affected and even destroyed by heat, chemicals, salt and environmental factors. It is important to add back
keratin to help the hair repair itself. ProVitamin B5 helps prevent moisture loss and smooth the cuticle of each strand. Purf
also added Aloe Vera juice, a natural protectant and hydrator that contains proteolytic enzymes, which repair dead skin cells
on the scalp and act as great moisturizing conditioner for the hair.
Purf Pool & Surf Shampoo works to remove harmful elements and restore soft, healthy hair. This professional formula is
gentle enough for daily use on all hair types and is key to achieving deeply clean, visibly more vibrant and healthier hair.
Purf Pool & Surf Moisturizing Conditioner further nourishes, strengthens, and protects natural and color-treated hair that is
exposed to chlorinated and salt water. This professional salon moisturizing formula also contains Aloe Vera Juice and
Keratin, as well as agents that smooth the hair and add combability, elasticity and shine. Purf’s chemist also added
Rosemary and Papaya extracts. These essential oils restore hair strength, elasticity and regrowth.
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