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Crowdfunding for Creatives - Part 2: Laying the Groundwork

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The second part of the Crowdfunding for Creatives workshop that provides guidance into identifying your crowd and figuring out how to turn YOUR story into your pitch.

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Crowdfunding for Creatives - Part 2: Laying the Groundwork

  1. 1. Crowdfunding for Creatives Workshop - Part 2 Laying the Groundwork
  2. 2. Laying the Groundwork • Who is your crowd? • What is your story? • Turning story into pitch video • Exercise #2: Brainstorming your pitch &/or video
  3. 3. Who is your crowd? First level contacts • Immediate family & friends who you KNOW will contribute &/or share • Smallest group, but greatest opportunity for action
  4. 4. Who is your crowd? Second level contacts • Acquaintances & colleagues in your email database who are likely to respond to personal appeal
  5. 5. Who is your crowd? Third level contacts • Everyone in your email database • Fans & followers on social media you can convert to your email database
  6. 6. Who is your crowd? Fourth level contacts • Organizations & influencers in your target NICHE audience(s) & market(s) • Journalists • Crowdfunding platform community • Opportunities for greatest reach
  7. 7. What is your story? https://www.kickstarter.com/projects/6010018 71/around-the-next-bend-rickshaw- south/description
  8. 8. What is your story? Includes: • Longer written narrative • Images • Catchy headings • Messaging for email, social media & press releases • Pitch video
  9. 9. What is your story? Written narrative: • Clear, concise, authentic & personal • “Who”, “why” & “what” • Instill confidence & create emotional reaction • Answer all potential backer questions • Include clear “Call to Action”
  10. 10. What is your story? Images: • An image is worth 1000 words • Add depth & colour to your story • Reinforce & communicate main ideas
  11. 11. What is your story? Headings: • Well-placed & descriptive • Organize content into short sections • Don’t be afraid to use white space
  12. 12. What is your story? Messaging: • Different messages for different crowds, platforms & media • Test, test, test (before, during & after campaign) • Articulate what’s in it for them • Provide pre-crafted, easy-to- share messages
  13. 13. Turning story into pitch video • Communicate your story • Keep it short (people typically watch 90 sec or less) • Show don’t tell • Have good sound • Cover WHO you are, WHAT the project is & WHY it needs to be made • Include the “Call to Action”
  14. 14. Turning story into pitch video https://www.youtube.com/watch?v=yjKtPb yMOvo
  15. 15. Turning story into pitch video https://www.youtube.com/watch?v=4I9eX C_dlqw
  16. 16. Turning story into pitch video https://vimeo.com/58961063
  17. 17. Turning story into pitch video https://www.youtube.com/watch?v=PX79_W Gl2lE
  18. 18. Turning story into pitch video http://www.seedandspark.com/studio/rez#wi shlist
  19. 19. Exercise #2: Finding inspiration for your story &/or video
  20. 20. Annelise Larson annelise@veria.ca @veriatweet www.StorypreneursUnite.com

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