Crowdfunding for Creatives - Part 2: Laying the Groundwork
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The second part of the Crowdfunding for Creatives workshop that provides guidance into identifying your crowd and figuring out how to turn YOUR story into your pitch.
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Crowdfunding for Creatives - Part 2: Laying the Groundwork
- 1. Crowdfunding for Creatives Workshop - Part 2 Laying the Groundwork
- 2. Laying the Groundwork โข Who is your crowd? โข What is your story? โข Turning story into pitch video โข Exercise #2: Brainstorming your pitch &/or video
- 3. Who is your crowd? First level contacts โข Immediate family & friends who you KNOW will contribute &/or share โข Smallest group, but greatest opportunity for action
- 4. Who is your crowd? Second level contacts โข Acquaintances & colleagues in your email database who are likely to respond to personal appeal
- 5. Who is your crowd? Third level contacts โข Everyone in your email database โข Fans & followers on social media you can convert to your email database
- 6. Who is your crowd? Fourth level contacts โข Organizations & influencers in your target NICHE audience(s) & market(s) โข Journalists โข Crowdfunding platform community โข Opportunities for greatest reach
- 7. What is your story? https://www.kickstarter.com/projects/6010018 71/around-the-next-bend-rickshaw- south/description
- 8. What is your story? Includes: โข Longer written narrative โข Images โข Catchy headings โข Messaging for email, social media & press releases โข Pitch video
- 9. What is your story? Written narrative: โข Clear, concise, authentic & personal โข โWhoโ, โwhyโ & โwhatโ โข Instill confidence & create emotional reaction โข Answer all potential backer questions โข Include clear โCall to Actionโ
- 10. What is your story? Images: โข An image is worth 1000 words โข Add depth & colour to your story โข Reinforce & communicate main ideas
- 11. What is your story? Headings: โข Well-placed & descriptive โข Organize content into short sections โข Donโt be afraid to use white space
- 12. What is your story? Messaging: โข Different messages for different crowds, platforms & media โข Test, test, test (before, during & after campaign) โข Articulate whatโs in it for them โข Provide pre-crafted, easy-to- share messages
- 13. Turning story into pitch video โข Communicate your story โข Keep it short (people typically watch 90 sec or less) โข Show donโt tell โข Have good sound โข Cover WHO you are, WHAT the project is & WHY it needs to be made โข Include the โCall to Actionโ
- 14. Turning story into pitch video https://www.youtube.com/watch?v=yjKtPb yMOvo
- 15. Turning story into pitch video https://www.youtube.com/watch?v=4I9eX C_dlqw
- 16. Turning story into pitch video https://vimeo.com/58961063
- 17. Turning story into pitch video https://www.youtube.com/watch?v=PX79_W Gl2lE
- 18. Turning story into pitch video http://www.seedandspark.com/studio/rez#wi shlist
- 19. Exercise #2: Finding inspiration for your story &/or video