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Crowdfunding for Creatives - Part 2: Laying the Groundwork
The document outlines a workshop focused on crowdfunding for creatives, emphasizing the importance of identifying various levels of audience (first to fourth contacts) and crafting compelling narratives for pitch videos. It highlights the key elements of storytelling, including clear messaging, emotional connection, and effective use of visuals. Additionally, it provides resources for creating persuasive pitch videos that engage potential backers and calls for action.
Crowdfunding for Creatives - Part 2: Laying the Groundwork
- 1. Crowdfunding for Creatives Workshop- Part 2 Laying the Groundwork
- 2. Laying the Groundwork •Who is your crowd? • What is your story? • Turning story into pitch video • Exercise #2: Brainstorming your pitch &/or video
- 3. Who is yourcrowd? First level contacts • Immediate family & friends who you KNOW will contribute &/or share • Smallest group, but greatest opportunity for action
- 4. Who is yourcrowd? Second level contacts • Acquaintances & colleagues in your email database who are likely to respond to personal appeal
- 5. Who is yourcrowd? Third level contacts • Everyone in your email database • Fans & followers on social media you can convert to your email database
- 6. Who is yourcrowd? Fourth level contacts • Organizations & influencers in your target NICHE audience(s) & market(s) • Journalists • Crowdfunding platform community • Opportunities for greatest reach
- 7. What is yourstory? https://www.kickstarter.com/projects/6010018 71/around-the-next-bend-rickshaw- south/description
- 8. What is yourstory? Includes: • Longer written narrative • Images • Catchy headings • Messaging for email, social media & press releases • Pitch video
- 9. What is yourstory? Written narrative: • Clear, concise, authentic & personal • “Who”, “why” & “what” • Instill confidence & create emotional reaction • Answer all potential backer questions • Include clear “Call to Action”
- 10. What is yourstory? Images: • An image is worth 1000 words • Add depth & colour to your story • Reinforce & communicate main ideas
- 11. What is yourstory? Headings: • Well-placed & descriptive • Organize content into short sections • Don’t be afraid to use white space
- 12. What is yourstory? Messaging: • Different messages for different crowds, platforms & media • Test, test, test (before, during & after campaign) • Articulate what’s in it for them • Provide pre-crafted, easy-to- share messages
- 13. Turning story intopitch video • Communicate your story • Keep it short (people typically watch 90 sec or less) • Show don’t tell • Have good sound • Cover WHO you are, WHAT the project is & WHY it needs to be made • Include the “Call to Action”
- 14. Turning story intopitch video https://www.youtube.com/watch?v=yjKtPb yMOvo
- 15. Turning story intopitch video https://www.youtube.com/watch?v=4I9eX C_dlqw
- 16. Turning story intopitch video https://vimeo.com/58961063
- 17. Turning story intopitch video https://www.youtube.com/watch?v=PX79_W Gl2lE
- 18. Turning story intopitch video http://www.seedandspark.com/studio/rez#wi shlist
- 19. Exercise #2: Finding inspirationfor your story &/or video
- 20.