The document discusses how marketers can use data to drive new revenues. It recommends that marketers discover existing internal data, communicate how that data can enable new strategies like by buying external data, and collaborate with networks to identify internal data that could be valuable to other brands.

1. Art: Business Performance Improvement
Art Education: 360º Tan Track Circuit
Architecture: What Goes Around from Love Sounds by Justin Timberlake
Architecture Education: Embedded Power for Business-Critical Continuity
1. Discover the data consumers are creating / The Marketer seeks ‘lazy’ data assets
within the organisation and applies them creatively to drive new revenues
2. Communicate the application for the data / The Marketer buys third-party data to
enable their strategies
3. Collaborate with virtual network to discover and communicate the market appetite for
it / The Marketer identifies powerful internal data that is of value to other brands