The document discusses finding the limits of a company's current economic model by asking questions about served markets, revenue and margins, skills and assets, and adaptiveness. It suggests companies consider whether there are untapped customer needs or profits elsewhere in the value chain through alternate configurations. It also questions vulnerability to changes in industry conditions. The document was produced by Drawpack and promotes their business diagrams and templates available on their website.

1. Finding the Limits of the Current Economic Engine http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Concept of „ Served Market“ Revenue and Margin Structure Configuration of Skills and Assets Flexibility and Adaptiveness What customers and needs aren‘t we serving? Could profits be extracted at a different point in the value chain? Might customers‘ needs be better served by an alternate configuration of skills and assets? What is our vulnerability to „ new rules of the game?“

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