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Adv 492 Presentation1

Michigan State University
Michigan State University
Michigan State UniversityQuality Manager at Michigan State University

Adv 492 Presentation1

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Social Media Monitoring
• Tracking conversations on social media websites
Twendz
                              Consumer Sentiments




Popular words used on topic
Monitter
•   Similar to Twendz
•   No consumer sentiments
•   Monitors three topics simultaneously
•   Great to compare and contrast competing
    products
Facebook Lexicon
• Counts occurrences of words/phrases on wall posts
  over time
• Enter up to five terms to look at simultaneously to
  compare occurrences
Why is it so awesome?
• Real opinions on
  relevant topics
• Better than
  conducting a
  survey
  – People feel
    obliged to fill it
    out
  – Not put what they
    really feel
     • Gives inaccurate
       results

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Adv 492 Presentation1

  • 1. Social Media Monitoring • Tracking conversations on social media websites
  • 2. Twendz Consumer Sentiments Popular words used on topic
  • 3. Monitter • Similar to Twendz • No consumer sentiments • Monitors three topics simultaneously • Great to compare and contrast competing products
  • 4. Facebook Lexicon • Counts occurrences of words/phrases on wall posts over time • Enter up to five terms to look at simultaneously to compare occurrences
  • 5. Why is it so awesome? • Real opinions on relevant topics • Better than conducting a survey – People feel obliged to fill it out – Not put what they really feel • Gives inaccurate results