2. Twendz
Consumer Sentiments
Popular words used on topic
3. Monitter
• Similar to Twendz
• No consumer sentiments
• Monitors three topics simultaneously
• Great to compare and contrast competing
products
4. Facebook Lexicon
• Counts occurrences of words/phrases on wall posts
over time
• Enter up to five terms to look at simultaneously to
compare occurrences
5. Why is it so awesome?
• Real opinions on
relevant topics
• Better than
conducting a
survey
– People feel
obliged to fill it
out
– Not put what they
really feel
• Gives inaccurate
results