The New 3 Rs Of Membership Relationships Relevance Roi

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"The New 3R\'s of Membership: Relationships, Relevance & ROI" presented to KCSAE November 2010.

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The New 3 Rs Of Membership Relationships Relevance Roi

  1. 1. The New 3R’s of Membership:RelationshipsRelevance& ROI<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  2. 2. For audio recording of this presentation, email Angela:angela@angelabroderick.com<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  3. 3. A<br />Authentic<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  4. 4. B<br />Benefit<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  5. 5. B<br />Benefit:<br />“You didn’t have to raise prices this year because of silly laws that weren’t passed because of our lobbyist who made a phone call to someone they know because we pay them to stay in-the-know and we can do that because you paid your dues.”<br />Feature:<br />“Advocacy” <br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  6. 6. C<br />Community<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  7. 7. C<br />Community<br />Give them something to <br />JOIN.<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  8. 8. C<br />Content<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  9. 9. C<br />Community = Content<br />Message<br />to the People<br />The New 3R’s of Membership<br />Alphabet Soup<br />
  10. 10. C<br />Community = Content<br />Message<br />to the People<br />People<br />are the Message<br />The New 3R’s of Membership<br />Alphabet Soup<br />
  11. 11. C<br />Creative<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  12. 12. C<br />Culture<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  13. 13. D<br />Dollars<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  14. 14. D<br />Direct Mail<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  15. 15. D<br />Don’t!<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  16. 16. E<br />Emotion<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  17. 17. E<br />Emotion<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  18. 18. E<br />Engage<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  19. 19. E<br />Educate<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  20. 20. E<br />Excite<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  21. 21. F<br />Free<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  22. 22. F<br />Facebook<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  23. 23. F<br />Fanpage<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  24. 24. G<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  25. 25. H<br />Habit<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  26. 26. I<br />Individual<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  27. 27. I<br />Invoice<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  28. 28. J<br />Justify<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  29. 29. K<br />Knowledge<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  30. 30. L<br />Lifetime Value<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  31. 31. M<br />Major Mistakes<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  32. 32. N<br />Nail<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  33. 33. O<br />One-percenters<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  34. 34. P<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  35. 35. P<br />PS<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  36. 36. P<br />Privacy<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  37. 37. Q<br />Quota<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  38. 38. R<br />Relationships<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  39. 39. R<br />Relevance<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  40. 40. R<br />ROI<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  41. 41. S<br />Stick<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  42. 42. The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  43. 43. S<br />Spokeo<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  44. 44. T<br />Telephone<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  45. 45. U<br />Un-marketing<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  46. 46. V<br />eVangelize<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  47. 47. eVangelize<br />V<br />Evangelism<br />Referrals<br />Retention<br />Satisfaction<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  48. 48. eVangelize<br />V<br />Most trusted advertising<br />Recommendations from friends<br />Other people’s opinions online<br />Company websites<br />Editorial content<br />Brand sponsorships<br />Source: Nielsen Online Global Consumer Study, April 2009<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  49. 49. W<br />WWW.<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  50. 50. X<br />X-Prize<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  51. 51. X<br />eXcite<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  52. 52. T<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  53. 53. Z<br />Zero Return<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />
  54. 54. For audio recording of this presentation, email Angela:angela@angelabroderick.com<br />The New 3R’s of Membership<br />Alphabet Soup<br />Angela Broderick<br />

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