4. Co-operation: focus on wellbeing of overall group Competition: focus on individual interests

10. 10.5 Pro Social Applications

11. 1. Social Production

13. 2. Crowdfunding

15. 3. Resource Sharing

17. 4. Buyer Power

19. 5. Missions

21. 6. Trust networks

23. 7. Transparency

25. 8. Solidarity

27. 9. Social Learning

29. 10. Slacktivism

31. 10.5 Redressing the Balance of Power

32. “ By the end of this decade, power and influence will shift largely to those people with the best reputations and trust networks, from people with money and nominal power. Everyone gets a chance to participate in large or small ways, giving a voice to ‘the silent majority’” Craig Newmark, Apr 2010