Ford's website is designed to appeal to all types of drivers by showcasing its diverse vehicle lineup, including new fuel-efficient car models. The user-friendly site allows visitors to easily explore Ford's products and customize their dream vehicle. With engaging content and convenient tools, the site aims to pique the interest of both current Ford drivers and those considering the brand.

1. FORD
Motor Company
Built Ford Tough
http://www.ford.com

2. Who Chooses Ford?
• Ford makes every kind of vehicle, so anyone
who drives should check out this website
• Ford has a new line of cars with 40+ MPG so
this is perfect for people on the go
• Ford trucks are built tough for the men who
work hard

3. Website Features
• Ford’s website is very user
friendly and the home page is
interactive
• The website has a shopping tool
tab where you can create your
own dream Ford
• There is a link for almost anything
on the home page

4. Effectiveness
• Young or old, women or men, Ford’s website is
built for anyone, anywhere
• The links will peak anyone’s interests, even
those who drive something other than a Ford
• This website would make anyone want to
consider buying a Ford

5. BUILT FORD TOUGH