A ppt on startup

1. A project report on
Internship at THALAGIRI
Course Name:
Summer Internship Project
(Presentation)
Submitted to:
Prof. Chetan Jhaveri
(Institute of Management, Nirma University)
Submitted by:
Anant Avinash Bhandari
204105

2. PROMOTION OF EVENTS - THE ROLE OF DIGITAL MARKETING
EVENT MARKETING

3. PRESENTATION WILL GO AS FOLLOWS
ABOUT
FOUNDER WHAT IS
THALAGIRI
TIMELINE
JOB DESCRIPTION
&
RESEARCH FINDINGS
CONCLUSION

4. Founder
Chirag Mehta is an engineer and lawyer by profession.
He started his venture Thalagiri in the year 2015, After
completing his LLB.
Before pandemic he had conducted many events such as
Zakir Khan and Mame khan Live concerts.
During pandemic times he came forward with an idea to
convert available resources, which are laying and people
could not able to procure them by making UAC i.e.…
Udaipur Against Corona Team. Which will help people of
Udaipur to get all the available resource they had with them.
Leadership
Entrepreneurship
Professional Skills
99%
89%

5. The start-up is based in the city of lakes, Udaipur.
Which conduct events on art, music, poetry and
many other creative workshops. They have a
platform, and a team of creative maniacs who are
constantly creating stuff to please human eyes.
Thalagiri is a stage for all. With its plenty of artists-
cantered activities, workshops, meetups, and
gathering, Thalagiri brings different art and art
forms into the limelight. Apart from being an artist’s
haven, it is popular for its creative solutions and
services.
A large number of eminent corporate houses and
individuals have already benefited from these
solutions.
ABOUT
THALAGIRI is a known
Indian term which portrays the
ACT OF DOING NOTHING.

6. Thalagiri brings different art and art forms into the limelight.
Apart from being an artist’s haven, it is popular for its creative
solutions and services. A large number of eminent corporate
houses and individuals have already benefited from these
solutions.
Thalagiri is a stage for all. With its plenty of artists-cantered
activities, workshops, meetups, and gathering, Thalagiri brings
different art and art forms into the limelight. Apart from being
an artist’s haven, it is popular for its creative solutions and
services.
Right from branding, teaching a
skill, and graphics designing to
coming up with innovative ways
for business promotion, the bucket
of Thalagiri is teeming with
creative goodies. They give a
platform to broadcast creative
Thalagiri ideas.

7. IDEA
GENERATION
STARTUP
REGISTERATION
GROWTH
PHASE
CSR
UDAIPUR AGAINST CORONA
TIMELINE

8. EVENTS BY
&
IN MEDIA

9. W
T
O
S
WEAKNESSES
• Lack of highly professional and experienced
employees in their IT field
• Lack of employee motivation
THREATS
• High competition in IT sectors
• Latest emerging technological demands
STRENGTH
• Quality Service
• Timely delivery of projects
• Team work
• Client’s trust
OPPORTUNITY
S.W.O.T ANALYSIS OF
• Providing latest
• Developing long term relations

10. 30,000+ calls. 14,000 clicks.
With social media reach of
1,33,000 impressions.
During the Pandemic times
Thalagiri has also done the
CSR in the name of Udaipur
Against Corona (UAC)
Got recognition from
Carnegie Mellon University -
Tepper School of Business,
(United States of America)
ABOUT UAC
TEAM UDAIPUR AGAINST CORONA

11. JOB DESCRIPTION
AND
RESEARCH FINDINGS

12. 11.1
44.4%
29.6%
14.8%
SPORTS RELATED EVENTS
TYPE OF EVENT PREFERRED
ENTERTAINMENT EVENTS
LIVE CONCERTS
EDUCATIONAL EVENTS

13. 4%
7.4%
22.2%
63% FRIENDS
WITH WHOM DO YOU PREFER GOING TO SUCH EVENTS?
FAMILY
PARTNER
ALONE OR SOLO

14. 14.8%
3.7%
7.4%
70.4%
SOCIAL MEDIA
WHAT MARKETING STRATEGY CONVINCE YOU TO GO TO SUCH EVENTS?
TV OR RADIO
BANNERS OR POSTERS
BLOG POSTS
LANDING PAGES
3.7%

15. 51.9%
25.9%
22.2%
YES
DO YOU WISH TO PAY FOR AN ONLINE EVENT?
MAYBE
NO

16. CONCLUSION

17. ✓ The company's event marketing, you will have to break through the advertising
of chaos and a desire for an audience, raise, or create an image by means of
the association with a particular event.
✓ Brand highlights a products or service and drive sales.
✓ Event marketing, as well as provides companies with the flexibility to create a
specific geographic and demographic audiences.
✓ Digital marketing is the only marketing tool that we will be able to focus on, the
audience, everything you need to know about with minimal costs.
Advertisements can be done, at least for a potential fee, or even free of charge.

18. RECOMMENDATION’S
CLEAR UNDERSTANDING
PERFORM AN ANALYSIS
CREATE A DATABASE
MARKET RESEARCH
PAY MORE ATTENTION

19. 1
2
3
4
NETWORKING
IS
IMPORTANT
LEARNING OUTCOMES
LEADERSHIP
SKILL
PROFESSIONAL
COMMUNICATIONS
INTERACTIVE
SKILLS

20. THANK YOU