SMART

1. Day in the Life Of New Mobility
Moving the Economy’s multi-media presentation of A Day In The Life of New Mobilty premiered at the New Mobility Industry Forum as a
narrated PowerPoint presentation.
MTE developed this scenario with the creative help of our advisors, to start a process of imagining how New Mobility would and could look
and feel. From there, we wanted to identify business opportunities and potential partners on every step of the pathway towards a New
Mobility Future.
This is just one scenario, which we hope will inspire others. Please share yours with us!
[Link to page 1 of presentation]A Day in the Life of New Mobilty
Created by the Moving the Economy Staff and New Mobility Industry Forum Advisors
Illustrated by Greg Beettam
Original Narration by Michael McMaster
All contents copyright 2003 Moving the Economy
[link to ppt file]Download the original presentation in PowerPoint format (25 MB)[/link]
[link to .pdf of script]Download the original script in .PDF format[/link]

2. Day in the Life of New Mobility
The Future of
Transportation:
Flying cars, robot
chauffeurs, and an atomic
gyro-copter in every
garage!
Not! The REAL future of
transportation is even
more inspiring.
This is a Day in the Life
of the Future of
Transportation, New
Mobility…

3. Day in the Life of New Mobility
A beautiful June day dawns
in Mistersauga.
As Dave and Jane Martin awaken, the
fuel-efficient hybrid ultraminivan from
ProducePathway delivers the groceries
they ordered online last night. It came
from a local depot that gets regular
deliveries from nearby farmers and
also houses local businesses like
bakeries and cafés. Onboard route
optimization software means a timely
and efficient delivery schedule!
Related Industries:
•Internet Shopping
•Re-usable Delivery Box Design
•High Efficiency Motors
•Route Optimization Software

4. Day in the Life of New Mobility
Jenny, Dave and Jane’s 14-
year old daughter, hops on
her bike and cycles to
school.
Kids can now cycle safely on the bike
lanes that criss-cross the city. They
were created by the municipal
government with its dedicated share of
the gas tax.
Related Industries:
•Accounting
•Bike Manufacture
•Road Line-Painting Contractors

5. Day in the Life of New Mobility
The doorbell rings for 7-
year old Bobby.
It’s a neighbour, today’s supervisor
for the parent-run Walking School
Bus. Dave and Jane volunteer to walk
neighbourhood children to school
safely one day a month. Today, they
wave good-bye, secure in the
knowledge that caring parents will
make sure Bobby and the other kids
get to school safely – and happy to
have some precious time alone this
morning.
Related Industries:
•Walking Shoes
•Sidewalk Paving Blocks
•Romantic Apparel

6. Day in the Life of New Mobility
18-year old daughter Linda
is late for school.
She hasn’t gone online for traveller
information, and assumes the car will
get her there faster.
Related Industries:
•Road Maintenance
•Auto Repairs

7. Day in the Life of New Mobility
Not too much later, Bobby
spots Linda, stuck in traffic.
She’ll definitely be late.
Related Industries:
•Anger Management Therapy

8. Day in the Life of New Mobility
Jane checks the Net for real-
time traveller information at
Get-There.ca.
Seconds later, she learns that using the
seamlessly connected regional RT in
combination with a station car on the
other end is the fastest way to get to
where she’s going today.
GPS-enabled real-time information
also tells her the next RT will arrive at
the local station in 16 minutes. Jane
quickly books the entire trip in
advance as a Mobility Service
Package, kisses Dave goodbye, and
heads out the door to begin the 15-
minute walk to the station.
Related Industries:
•GIS/GPS Systems
•Secure Electronic Transactions
•Personal Computers

9. Day in the Life of New Mobility
Jane walks along the broad
sidewalks.
Above, community-run rooftop
gardens are in bloom and commuters
pass by on foot, on scooters, and on
rollerblades as the shops begin to
open. As foot traffic has increased,
small businesses have emerged to fill
local niches and needs – everything
from pedestrian and cycle-based
courier services to Internet cafes with
high-speed connections and a
videoconferencing suite for
teleconferencing. For some reason…
it’s also quieter.
Related Industries:
•Smart Growth Development
•Architecture
•Urban Agriculture
•Couriers
•Scooters and Rollerblades

10. Day in the Life of New Mobility
On an adjacent street a fuel-
efficient truck breezes by.
It’s heading back to the regional
freight campus from the last of its
morning deliveries. With more people
using other modes, there’s more space
to move goods efficiently, and trucks
don’t waste as much time in traffic
jams. New municipal policies also
make it quicker and more efficient to
load and unload merchandise.
Related Industries:
•Trucking
•Real-time Congestion Information for
Carriers
•Freight Campus
•Lean Logistics
•Supply Chain Management

11. Day in the Life of New Mobility
Jane pauses to direct a
tourist to the traveller
information kiosk near the
RT station.
It allows commuters and tourists to
use interactive webmaps to plan their
journeys and activities.
Related Industries:
•Tourism
•Kiosks
•Webmapping
•On-line Trip Planning Software

12. Day in the Life of New Mobility
Jane gets on the RT.
She pays for the ride with her
contactless smart card, not even
having to take it out of her purse to
brush it by the reader. She smiles –
now she’s earned enough incentive
points to supply her next cappuccino
fix.
Related Industries:
•Transit
•Smart Cards and Chips
•Advanced Fare Collection
•Back-office Transactions
•Retail Loyalty Programs
•Coffee Shops

13. Day in the Life of New Mobility
Jane sits down.
Her cell phone rings, confirming her
booking for the station car that she’ll
pick up at the AutoAccess depot at the
end of the line. She’ll need it to get to
her morning meeting in Goshawa.
Jane looks out the window at the cars
stuck in gridlock, and thinks,
“I wonder what time the drivers
are getting to work today?”
Related Industries:
•Wireless Phones
•Station Car Manufacture
•Car Sharing

14. Day in the Life of New Mobility
Dave has an office across
town, but today he’s staying
home to meet with the
carpenter.
He decides to use the quiet time before
she arrives to read the reports and case
studies he downloaded from Trans-
Portal.com – an online one stop shop
for professionals like himself who work
in New Mobility.
Related Industries:
•Smart Buildings
•Live-work Development
•Internet Service Providers
•Web-portal Design

15. Day in the Life of New Mobility
The carpenter arrives on
her workbike.
Heavier gear is in the attached cargo
trailer. Travelling by bike lanes is
quicker and healthier – and helps her
to avoid road tolls, so it’s better for
her bottom-line AND her waist-line.
Related Industries:
•Trailer Manufacture
•Automated Tolling
•Congestion Pricing

16. Day in the Life of New Mobility
Dave uses a webcam on loan
from his employer to
teleconference with his
counterparts in Singapore,
Paris and Bogota.
They’re discussing plans to make their
smart card mobility service programs
seamlessly integrated. The main goal is
more convenient travel that will also
support urban eco-tourism.
Related Industries
•Tele-conference Hardware and
Software
•Wireline and Broadband
•Telecom Equipment

17. Day in the Life of New Mobility
After her meeting, Jane's
next stop is her office back
in Mistersauga.
She drops her station car off at the
AutoAccess depot, and heads towards
the RT stop. Her cell phone rings. An
automated message from Tripatico.ca
lets her know the RT is ten minutes
away and is running on time. The
station is less than a five-minute walk
away, and Jane decides to use the
extra time to grab that free cappuccino
from the station’s café.
Related Industries:
•GPS Satellite Suppliers
•GPS Vehicle Location and ID
•Wireless Transmission

18. Day in the Life of New Mobility
Linda leaves school.
As she drives out of the school parking
lot, she winces, remembering that the
road tolls logged on the car’s
transponder will be coming out of her
pocketbook. As she merges with the
bumper-to-bumper traffic she tries to
remember why she thought driving to
school today was a good idea.
Related Industries:
•Transponders
•Banks
•Financial Transaction Services

19. Day in the Life of New Mobility
Jane finishes work for the
day.
On nice days like this, she often walks
home, but Dave’s parents are arriving
tonight, and she wants extra time to
get the guest room ready. Fortunately,
convenient, speedy and comfortable
bus service will take her home in
minutes, zipping down the street on
transit-only lanes. When it’s finished,
the new regional RT network that’s
being built will be even faster.
Related Industries:
•Public-Private Partnerships
•HOV Surveillance
•Bus Manufacture
•Rail Infrastructure
•Locomotives and Rolling Stock

20. Day in the Life of New Mobility
Dave decides to put his work
away and start dinner for
the family.
He loves to cook and appreciates the
extra time with his family that
occasional telework provides.
Related Industries:
•Cookbooks
•Cleaning Products

21. Day in the Life of New Mobility
Grandma Esther and
Grandpa Stan arrive at
Mistersauga’s downtown
train station on the train
from Haliphone.
The trip went well – and since all the
stages of their journey have been
prearranged as a Mobility Service
Package on their Smart Cards, getting
to the Martin’s house will be
seamless, safe and worry-free.
Related Industries:
•Mobility Service Packaging
•Intercity Rail
•Point Of Payment Devices
•System Integrators

22. Day in the Life of New Mobility
Esther and Stan arrive in
the natural-gas cab that
picked them up in front of
the train station.
After greetings and hugs, the whole
family settles down to dinner together,
relaxed from a day of no-hassle travel
– with one exception.
Related Industries:
•Alternative Fuels

23. Day in the Life of New Mobility
Jane calls the local taxi-bus
company.
She books a pickup for the whole
family so they can share an evening
out together at a musical in downtown
Toroffto.
Related Industries:
•Taxis
•Fleet Management
•Fleet Conversion
•Entertainment

24. Day in the Life of New Mobility
The taxi-bus is a hybrid
minibus.
It arrives at the door, one of several
stops it’s making in the
neighbourhood before heading to the
common destination, a Toroffto transit
hub. Jane pays for the whole family’s
fare on her smart card, earning enough
incentive points to take Bobby and his
friends to the community pool for his
birthday party.
Related Industries:
•Automated Scheduling and Dispatch
•Swim Wear

25. Day in the Life of New Mobility
With fifteen minutes until
the show starts, the family
decides to walk to the
theatre.
They haven’t been there before, but
it’s easy to find their way with the new
signage and electronic wayfinding
systems that the City government
installed in partnership with major
downtown destinations.
The walk is a pleasant one. There’s
less smog since several major
downtown roads were made transit
and bikes only and the downtown is
more alive, with a sort of friendly buzz
that boosts pedestrian traffic, tourism,
and local businesses.
Related Industries:
•Signage
•Wayfinding Systems
•Urban Design

26. Day in the Life of New Mobility
Home again, Dave and Jane
say goodnight to the kids,
then take a few minutes to
go online to pay some bills.
Living along a sustainable
transportation corridor means they
save enough money on their insurance
and property tax bills to rent a van for
their weekend trip to the cottage. A
few clicks of the mouse, and the van is
booked.
Related Industries:
•Insurance
•Vehicle Rental Agencies
•Cottage Rentals

27. Day in the Life of New Mobility
Dave and Jane and the
gang turn in at the end of a
typical day in their lives.
As New Mobility has been evolving,
their whole family can accomplish
more over the day, in ways that are
more economical and planet-
friendly. New Mobility means that
the seamless transportation web they
use is integrated, clean, smart,
service oriented, safe and user-
focused – and profitable.
This is one of many
possible futures in New
Mobility. What’s YOUR
vision of the future of
transportation?