Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wrap up digital 7 - Mobile media (Wim VERMEULEN)

512 views

Published on

Résumé de la 7ème conférence de la formation DIGITAL de la BMMA.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Wrap up digital 7 - Mobile media (Wim VERMEULEN)

  1. 1. 10 lundis pour rattraper le train du digitalWrap up digital 7
  2. 2. Mobile goesfast 10 lundis pour rattraper le train du digital• Adoption is 9 timesfasterthan desktop internet – Adoptionbycar makers: start engine, open doors, warm up throughyoursmartphone.• Interactions are multiple: with web and things. – Use of watermarksfacilitatesinteractionwiththings. – Get a video clip whilelistening to a song fromAbsyntheMindedon the radio…• Beware of geeks – Manydevelopments are “geeky”. – Augmentedreality is oftendisapointinglike at the DanishAirport.
  3. 3. Driver 1: SOLOMO 10 lundis pour rattraper le train du digital• Cf HuguesRey’spresentation• Manyappsgetdevelopped in retail and are basedonwhatpeople do already in retail: – Textingaboutproducts – Shootingpictures of products – Sharingthosewithfriends – Scanning Barcodes for info/pricecheckings, etc.• Famousapps are makinglife more easy – Pricechecks, e.g.Amazon – Google Wallet – Appvan’t stad fromConcentra: an smart alternative to Groupon
  4. 4. Driver 2: Competition 10 lundis pour rattraper le train du digital• Strong competitionlowersprices and acceleratesinnovation , henceadoption. – Penetration of smarthone in belgium : 26% – 34% to beachievedbyJune. – Penetration of tablets: 11% – Expectinf 22% byjune. Tabletsgrowfasterthansmartphone• Dominant operatingsystems: – IOS 53% – Android 27% – Symbian 10% butwillbereplacesbywindowswhichseemspromising – In fact, market is dominatedbykeyplayers Apple (IOS), Google (android) and Microsoft/Nokia (Windows), Facebook is expected to join the party…
  5. 5. 3rd Driver: Users, Use, Usage 10 lundis pour rattraper le train du digital• Usersadoptfaster and facter mobile technology• Use happensmainlyat home after 6pm – Whilewatching TV in the living room – On myway, driving home – In mybedwhilegetting to sleep• Don’t confuse moble web and web apps. – Web appsinteractwiththings and first of all yourdevice• Don’texpect to change people’sbehaviuor• Getstrong insights about people’swants, desires and frustrations• Builssomething unique delivering a service thatimprovesyourcustomers’ and prospects’ daily life
  6. 6. Conclusions 10 lundis pour rattraper le train du digital• Success factors: Insight ->Innovate ->Improvedailylife• Mobile willchange business as itdefinitelyreduces the gap betweenwhatpeopleexperiencewithyour product, service or brand and the feedback youget. – The gap is gettingreduced to the instant – Peoplereactimmediately and youcangainimmediate feedback without distorsions.• Mobile web is less a media thanim-media-cy

×