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i 
A Project Report on 
“Customers Preferences on smart Phones” 
Submitted By: 
Anand Kumar Jha 
Submitted to: 
IN PARTIAL...
ii 
Letter of Transmittal 
Jan 7, 2013 
Dear Reader, 
Enclosed is the report we commissioned on 02 Dec 2013 on the Mobile ...
iii 
Letter of Authorization 
To whom it may concern 
This is to certify that the students of MBA 1st Year Has successfull...
iv 
EXECUTIVE SUMMARY 
1. Back ground of the study 
Main purpose of this live project is to understand the inventory manag...
v 
5. Average Inventory maintained by the Company. 
The company has total capacity to produce 1500 cycles/day but currentl...
investment of a firm’s fund. The objective of the inventory management should be the 
maximization of the value of the fir...
vii 
ACKNOWLEDGEMENT 
Management, the back bone of the economy is pertained to the act of running and controlling a 
busin...
viii 
Table of Contents 
Title page 
Letter of Transmittal ii 
Letter of Authorization iii 
Executive Summary iv 
Acknowle...
ix 
CHAPTER 4. Types of Inventory in Vishali Cycles 13 
CHAPTER 5. Analysis of Inventory Management 
5.1 Types of Inventor...
x 
List of figure 
Chart No. Details Page No: 
1 Working Capital Management 22 
2 Inventory turnover ratio 23 
3 Inventory...
xi 
1. INTRODUCTION 
1.1Background of the Study: 
The Mobile phone market is increasing very fast with today’s ever-emergi...
xii 
1.3.3 Stage in Life Cycle: 
The Mobile phone industry is in the Mature Life Cycle Stage, where nearly all-potential c...
There are numerous complaints about low quality service in the industry due to the competition between 
companies. By lowe...
xiv 
1.6.4 Internet Access via PC Card: 
Wireless PC Cards in smaller form will be produced for handhelds. IT wants access...
Mobile phones are improved. Since 2004, the financial markets of Mobile phone companies seem to 
increase fast because of ...
xvi 
5. Intensity of Rivalry among Competitors 
Almost all companies are implementing the advanced technology to their pro...
xvii 
2. Literature Review 
Veronica V. Galván mail, Rosa S. Vessal, and Matthew T. Golley combinely conducted a 
Study on...
between males and females. Females were far more likely to use and prefer interpersonal 
communication features (e.g., syn...
Sheetal Singla did a research on Mobile Phone Usage Patterns among Indian consumer on 2010. 
In her research she founds th...
and cluster the sample meaningfully into four behaviorally different groups. They found that 
Pragmatic consumers are foun...
undeveloped markets more efficient. This article tests this assumption using a case-study from 
India, where the fishing c...
Ajay Devan, Laxminandan Khajuria and Ramesh singh Thakuri Combinely did an empirica l 
research among Young consumer on Fa...
xxiii 
3. METHODOLOGY 
Research methodology is the main body of the study. It is the process of arriving to the Solution 
...
xxiv 
 Offline questionnaire (Field work) 
Rest sample i.e. 120 sample have to filled the paper questionnaire. So we have...
xxv 
a. Figure 
b. Pie Chart 
c. Line graph 
d. Bar diagram 
e. Histogram 
3.5 Limitation of the Study 
Every study must h...
xxvi 
3.7 Study Process 
First of all the Study 
approach has been 
identified 
Collection of all the 
relevant informatio...
xxvii 
Study Process 
4 Presentation and Analysis 
Q1. Please select your gender group? 
70 
130 
Female Male 
Chart: 1 
F...
40 to 49 6 
50+ 8 
Flip Phone 6 
Normal Phone 30 
Slide Phone 28 
Touch screen 28 
Smart Phone 92 
xxviii 
34 
31 to 40 
C...
xxix 
Chart: 5 
100 
80 
60 
40 
20 
Interpretation: The above graph shows us the importance of each feature of the “look ...
Interpretation: According to the above pie chart 47% of the respondents prefer large mobile 
phones, 41% prefer medium siz...
Single 
Button 71 
Two 
Button 129 
listed 
together 102 
listed 
group 98 
xxxi 
Single Button Two Button 
Chart: 10 
35%...
xxxii 
Chart: 12 
Interpretation: The above pie chart shows us that 61% of the respondents would prefer their 
mobile to h...
cam. 1 
least most 1 
2 13 
3 27 
4 45 
5 most 
important 114 
MP3 1 least 
imp. 21 
2 27 
3 35 
4 53 
5 Most Imp. 64 
xxx...
xxxiv 
D. Bluetooth 
Chart: 13 (D) 
Blutooth 
1 least 
imp. 
Interpretation: According to the graph above 64 respondents r...
xxxv 
Chart: 13 (F) 
email 
appmedia 
1 least 
imp. 
Interpretation: According to the graph above 90 respondents ranked th...
xxxvi 
Chart: 13 (H) 
Interpretation: According to the graph above 58 respondents ranked the organizer 
functionality 5(mo...
Interpretation: According to the graph above 140 respondents consider name of the brand 5(most 
important), 47 ranked it 4...
xxxviii 
21 25 13 39 
Chart: 14 (E) 
Interpretation: According to the graph above 102 respondents consider Interoperabilit...
xxxix 
According to the graph above 128 respondents consider pricing 5(most important), 43 ranked it 4, 7 
ranked it 3, 11...
xl 
59 
Series1 
30 
7 5 
agree neutral disagree strongly 
Chart: 16 (B) 
99 
strongly 
agree 
disagree 
According to the ...
xli 
5 13 
Series1 
76 77 
29 
agree neutral disagree strongly 
Chart: 16 (D) 
strongly 
agree 
disagree 
Interpretation: ...
xlii 
53 
Series1 
31 
1 1 
agree neutral disagree strongly 
Chart: 16 (F) 
114 
strongly 
agree 
disagree 
Interpretation...
features, a powerful camera , good mp3 player, fast Bluetooth , with the latest apps and games, 
and easy to use organizer...
xliv 
 To focus on additional function of phones will add more value. 
 Focusing on the advertise help to create brand o...
xlv
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Reserch report on Mobile Phones

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It's a type of research report done in Punjab area for study purpose

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Reserch report on Mobile Phones

  1. 1. i A Project Report on “Customers Preferences on smart Phones” Submitted By: Anand Kumar Jha Submitted to: IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF Master of Business Administration (MBA) 7th January, 2014
  2. 2. ii Letter of Transmittal Jan 7, 2013 Dear Reader, Enclosed is the report we commissioned on 02 Dec 2013 on the Mobile Phones. The main Purpose of this study is:  To know the Inventory Management system of that particular Organization  To know about the factor that affect the inventory system of organization  To understand about the pmt system to suppliers.  To know about the wastage management done by Organization.  Factors affecting the Inventory Management.  Effect of Inventory Management in Price of product. We would like to acknowledge the assistance of our University “Chitkara Business School, Rajpura” and particularly our Assistant Professor, Dr. Renuka Sharma, in write this report. Regards, Anand Kr. Jha Sachin Gurbhej Singh Gurdeep Sandeep
  3. 3. iii Letter of Authorization To whom it may concern This is to certify that the students of MBA 1st Year Has successfully completed the live project assigned to them as a part of their internal assessment. The topic assigned to the students was: “Inventory Management System-A study of Vishali Cycle Pvt. Ltd.”. The work is being submitted to the concerned department, Chitkara Univers ity for the award of degree. The student has submitted the project in time. Supervisor ____________________
  4. 4. iv EXECUTIVE SUMMARY 1. Back ground of the study Main purpose of this live project is to understand the inventory management done by Manufacturing organization and how it affect the other aspect. The term inventory refers to the goods or materials used by a firm for the purpose of production and sale. It also includes the items, which are used as supportive materials to facilitate production. The objective of inventor y management is to provide uninterrupted production, sales, and/or customer-service levels at the minimum cost. Since for many companies inventory is the largest item in the current assets category, inventory problems can and do contribute to losses or even business failures also called inventory control. See also inventory analysis. 2. Objective of the study  To know the Inventory Management system of that particular Organization  To know about the factor that affect the inventory system of organization  To understand about the pmt system to suppliers.  To know about the wastage management done by Organization.  Factors affecting the Inventory Management.  Effect of Inventory Management in Price of product. 3. Company Profile: Vishal Cycles (Pvt.) Ltd. is situated in the Manchester of India, i.e. Ludhiana in Punjab. The factory sprawls over more than 5 lac square yard of land. It is a state of art plant which manufactures over 70% of bicycle components under one roof. The Company has an asset of more than 800 people, who put in their all out to produce world class bicycles and bicycle parts. 4. Types of Inventory in Vishali Cycles Pvt. Ltd. There are mainly five types of inventory in the company which are as follows:  Raw Material  Work in Progress  Consumables  Finished Goods  Spares  Other type of Inventory
  5. 5. v 5. Average Inventory maintained by the Company. The company has total capacity to produce 1500 cycles/day but currently they produce 1000 cycles/day. Company has its own strategy to keep the, in case of finished and Semi finished goods normally they keep 30% of total finished goods in stock (spares & finished goods). In case of Raw materials Company keep stock for 15 days. Since iron is the major raw materials which is used and there is maximum chances to get rust in iron so they don’t keep it for longer time. In case of Tyres, tubes, paints etc. they order in mass so that they got better price. Reorder of raw materials depends upon demand of finished & semi finished goods. 6. Methods of Inventory Control Used by Vishali Cycle. Normally company doesn’t follow any method completely but somehow they focus on following Method: • JIT • Aging Schedule of Inventories • ABC • HML • FIFO Method 7. Suggestion to the Organization a) The organization should have to provide proper knowledge and training for unskilled employees about their work. b) In store department items should placed in their proper sequence and acknowledgement c) There should be proper record of wastage. It is good for the company d) Store manager give the proper knowledge about engineering and raw materials. 8. Conclusion The goal of the wealth maximization is affected by the efficiency with which inventory is managed. Inventory constitutes about 60% of current assets of companies. As the manufacturing concern hold the inventory in the form of raw materials, work in progress and finished good. Inventory facilitates smooth production and sales operation (transaction motive), to guard against the risk of unpredictable changes in the usage rate and delivery time (precautionary motive) and to take advantage of price fluctuation inventories represent
  6. 6. investment of a firm’s fund. The objective of the inventory management should be the maximization of the value of the firm therefore, the firm should consider a) Cost b) Return c) Risk factor In inventory maintenance two types of costs are involved i.e. carrying cost as well as ordering cost. The firm should minimize the total cost (carrying cost + ordering cost). The firm follows inventory control techniques as JIT (Just in Time), ABC, EOQ and HML techniques for better holding Inventories. vi
  7. 7. vii ACKNOWLEDGEMENT Management, the back bone of the economy is pertained to the act of running and controlling a business or similar organization. Being a student of management, knowing the practical field of our education besides the theoretical aspect is very necessary and this research project has been one such opportunity for me to learn and analyze things in a practical front. We were overjoyed when we came to know that all the theoretical experience learned in class was going to be utilized in this fieldwork, which is required to be done by the students of MBA (2nd) trimester studying under C.U. on the professional management course. All our effort in this report concerns to study on “Inventory Management System-A study of Vishali Cycle Pvt. Ltd.” We are deeply indebted to all those who have been a source of help, guidance and inspiration to us while preparing this report. I would like to express my sincere thanks to Dr. Renuka Sharma, Report teacher of Chitkara University for her kind support and guidelines during the preparation of report. We are sincerely acknowledging the help of our friends who directly and indirectly supported and encouraged us to complete this report work. Finally, we would like to express our sincere thanks to all those who directly and indirectly helped us to complete my report.
  8. 8. viii Table of Contents Title page Letter of Transmittal ii Letter of Authorization iii Executive Summary iv Acknowledgement vii Table Of content ix List of Chart viii CHAPTER 1. INTRODUCTION Pages 1.1 Background of the study 1 1.2 Objective of the study 1 1.3 History of Bicycle 1 1.4 Introduction to the Company 2 1.4.1 Company Profile 2 1.4.2 Aim/Mission/Vision 2 1.4.3 Company’s Product 3 1.4.3.1 Bicycles 3 1.4.3.2 Spare parts 3 1.4.4 Raw Materials 4 1.4.5 Quality 4 1.4.6 Segment of Business 5 1.4.6.1 Customers 5 1.4.6.2 Industrial Products 5 1.4.7 Competitors 5 1.4.8 Relationship Building 5 1.4.9 Executive of the Company 6 CHAPTER 2. Distribution Channels of Vishali Cycles 7 CHAPTER 3. Inventory Management 9 3.1 Meaning 9 3.2 Types of Raw materials 9 3.3 Importance 10 3.4 Methods of Inventory Management 10
  9. 9. ix CHAPTER 4. Types of Inventory in Vishali Cycles 13 CHAPTER 5. Analysis of Inventory Management 5.1 Types of Inventory used by Vishali Cycles 16 5.2 Average inventory maintained by the company 16 5.3 Decision about the optimum level of Inventory 17 5.4 Life of Raw materials used by the company 18 5.5 Factor affecting the Inventory Level 18 5.6 Inventory stored and cost related to it 19 5.7 Management of Cost involved in wastage 19 5.8 Methods of Inventory Control 19 5.9 Inventory management by Company during crisis 21 5.10 Charts on the basis 22 5.10.1.1 Working Capital Management 22 5.10.1.2 Inventory turnover ratio 23 5.10.1.3 Inventory conversion period 23 5.10.1.4 Investment on inventory and sales 24 5.10.1.5 Determination of stock level 25 5.11 Position of suppliers of raw materials 26 5.12 Effect of inventory on customers satisfaction 27 5.13 Challenges involved in Inventory management 29 CHAPTER 6. Conclusion and Recommendation 6.1 Problem in the Company 30 6.2 Suggestion to the Organization 31 6.3 Conclusion 31 BIBLIOGRAPHY
  10. 10. x List of figure Chart No. Details Page No: 1 Working Capital Management 22 2 Inventory turnover ratio 23 3 Inventory conversion period 23 4 Investment on inventory and sales 24 5 Determination of stock level 25 6 Company & Suppliers 27 7 Negotiation 27 List of Table Chart No. Details Page No: 1 Working Capital Management 22 2 Inventory turnover ratio 23 3 Inventory conversion period 23 4 Investment on inventory and sales 24 5 Determination of stock level 25
  11. 11. xi 1. INTRODUCTION 1.1Background of the Study: The Mobile phone market is increasing very fast with today’s ever-emerging technology and innovation in improving Mobile phones. Today, society is living with advance technology and everyone wants to keep pace with the new technologies. Mobile phone industry is growing larger because it has become a necessity. Parents are getting mobile phones for their teens because they want to communicate in case of an emergency and the wireless carriers have made it easy to add users to their existing plans. And carriers are becoming successful in getting parents to expand their plans to include their teens. This increases buyers and increases market size worldwide. So, this research is conduct for a new company in Punjab to know the consumer preferences about the Mobile phones in present scenario. 2. Research focus The main focus of this research is to know about the dominant factors of Mobile phones with the help of which the mobile phones company get success to attract the customers. There are number of dominant economic indicator which has to be considered. 3. Dominant Economic Indicators 1.3.1 Market Size: The Mobile phone industry is one of the fastest growths besides the Internet. Mobile phones have gone through a huge change and its market has expanded globally. The Mobile phone industry has become increasingly larger within the last three years as a result of more affordable cellular phones as well as lower service costs. Companies are competing in an advance technology and communication sector in which success attracts customers to buy their products and services. The market is very competitive because they offer the same products and services, but has different physical attributes to the phones and different costs, which buyers have choices to choose from. Companies want to provide the best products and services to attract buyers by lowering cost and improving products, which makes the Mobile phone industry very competitive. The main point is that eventhough the competition increase among the companies but the market of Mobile phones is increasing day by day 1.3.2 Scope of Competitive Rivalry: Here are the main factors of competitive rivalry:  Mobile phone cost: Customers wants better services and products at a lower cost.  Bundle functions into just one Mobile phone: For example E-mail, text messaging, internet  New technology improvement: For example camera phones, wi-fi, android, windows operating system etc
  12. 12. xii 1.3.3 Stage in Life Cycle: The Mobile phone industry is in the Mature Life Cycle Stage, where nearly all-potential customers are already users of the industry’s product. The Mobile phone industry’s growth and profitability depends entirely on its ability to attract new customers. By increasing and improving the Mobile phones and services, it will attract more potential buyers, because technology alone will not attract buyers, instead companies want value-added services for mobile-phone securities. Mobile Phone companies attract buyers in two ways during the Mature Life Cycle State:  Service: Making Mobile phone more affordable will attract buyers to buy more Mobile phones and increase competition between companies to lower service fee.  Innovative Phone Style: The new designs and improvement in the physical appearance of the Mobile phones, and more add-on features attracts customers to buy it at a higher rate. 4. Numbers of Companies in the Industry: There are over 50 companies with only six top companies in the Mobile phone industry in india that controls 80 percent of the market. Even though there are emerging new companies into the market, they are relatively small. The six top companies are rank as follow as the largest to the smallest Mobile phone company: 1. I-Phone (Apple) 2. Samsung 3. Nokia 4. Micromax 5. Karbonn 6. Sony Xperia 5. Customers: With the list of features and data applications available on mobile phones, the customers are continuing to grow and emerge. Mobile phones are not only a luxury but also necessity. Mobile phone users use Mobile phones for more than just talking; the mobile services consumer wireless usage study found that 56 percent of customers used their Mobile phones as cameras, clocks, calendars, music players, internet and other non-talk functions. Also, most Mobile phone owners are between the ages of 18 to 34. However, consumers’ dependency on Mobile phones can pose a threat that force users to be vic tims of paying too much for Mobileular phone services.
  13. 13. There are numerous complaints about low quality service in the industry due to the competition between companies. By lowering costs for the services, the company will lose profits and reduce their shares. Customers today, typically complain about the high cost for the services of having to stay on a contract for a long time and paying an early canMobileation fee. Also, with low service line, customers rather pay higher price for better services. xiii 6. Technology/Innovation: Technology and innovation are advanced every year making the industry even more competitive. Mobile phone companies that design and make evolutionary upgrades are emerging into the market to be more competitive. Today, with more technology enhancement, the products in different companies are essentially similar. Since this is a Mobile phone industry, there is a maximum amount of products and services that consumers can choose from. Yet, consumers do not want to purchase Mobile phones at a higher price value unless the companies are able to make it attractive. 1.6.1 Camera Mobile phones: The key factor consumers consider when choosing a device is their context. Phones with the ability to take images, both still and video have captured about 40% of the wireless phone market. But despite the product’s popularity, customer users want higher resolution, the ability to use storage media, and many other state of the art features found in modern digital camera. With consumers’ desire for high resolution digital camera, the market for camera and camcorder phones will peak in 2007. 1.6.2 Downloadable Application: Mobile phones are programmed allowing users to download applications onto their Mobile phones. Such common downloads are of games such as JAMDAT Bowling. Most applications are large, between 40 KB to 550KB, and with applications ever growing-in-size and very-more-appealing, better multimedia and larger memory in the phones, and better network capabilities for economic high-speed data access. 1.6.3 Video (Streaming): Video Streaming is when videos are sent over a wireless network to a Mobile phone. The Video streaming with 3G helps in ways that is usable and cost effective by the consumer, and economical viable for the wireless operator.
  14. 14. xiv 1.6.4 Internet Access via PC Card: Wireless PC Cards in smaller form will be produced for handhelds. IT wants access through the internet at the fastest data rates possible, and at the lowest costs. Operator wireless also wants to keep consumers happy with internet access which will maximize revenues and reduce their costs. 1.6.5 Phone Design Cell phones will become much more powerful, and designs will continue to morph into ever more complex, multi-purpose personal communication devices, including the growing use of the cell phone as a financial transaction device (see Mobile Commerce below). Batteries for wireless devices will begin to last much longer as well. 7. Capital Requirements: The Mobile phone companies require large capital to enter and remain in the market successfully. Companies require capital to create products that attracts consumers and for total assets and revenues to enlist other products and services that are featured with Mobile phones. Mobile phone companies work with manufacturers to create new technological and innovative Mobile phones in the market today to attract consumers. A valuable capital in the Mobile phone industry is the consumers because revenue and profits depends on them who buy the companies’ Mobile phones. New products are introduced continually, technology evolves on a daily basis, and customers are eager to become part of the future of a wireless society. This makes the market very competitive and large companies that have big economies of scale provide a highly automated service to a large number of customers, and have the financial resources required in building and maintaining a large network of communications devices. Smaller companies can also compete, but only in small markets or by provide specialty services. 8. Industry Profitability: The profitability of individual companies is driven mainly by their ability to develop new products, providing better service, making their products affordable for consumers. Profitability of companies is achieved also by taking advantage of marketing their products, have access to capital, and by inquiring the expertise to improve the Mobile phones. The profitability of the Mobile phone industry is dependent on the volume of consumer they can attract. The profitability of companies has increased drastically since 2002 and will continue to increase as new
  15. 15. Mobile phones are improved. Since 2004, the financial markets of Mobile phone companies seem to increase fast because of the new technologies and services that companies are offering consumers, and at the same time they compete for customers. Although there are complaints and dissatisfaction from consumers, Mobile phone and the service along with it has become a necessity which companies use as an advantage by charging consumers higher price. xv 9. Six Forces of Competition When compared to the general environment, the industry environment often has a direct effect on the firm’s strategic actions. Our textbook discusses Porter’s five forces of competition in most industries. However, in analyzing the Mobile Phone Industry, not only do we cover the five forces model which includes the threat of new entry, the power of suppliers, the power of buyers, product/service substitutes, and the intensity of rivalry among competitors, we are adding the sixth force of another stakeholder group – the Unions. 1.9.1 Threat of New Entrants Since start-up costs for Mobile phone industries are extremely high, the threat of new entrants is low. A great sum of money must be invested to attain the economies of scale, and it is difficult to enter the market with existing firms already operating on cost and differentiation strategies. 1.9.2 Bargaining Power of Suppliers It is also one of the reasons to increase the competition of Mobile phones Companies. Suppliers of the different input materials increase the price of the input materials in low masses due to which companies have to order huge mass to lower the cost of final product. 1.9.3 Bargaining Power of Buyers It is one of the most important threats for the companies, since due to the maximum number of brands in market the bargaining power of customers also increases by comparing the features of different brands with other brands which directly affect the profitability of companies. 1.9.4 Threat of Substitute Products/Services It’s the main threat for the all mobile Companies since there are so many different mobile brands available in the market and each product have same advanced technology with advanced features which makes easy for the customers to switch off to new brands .
  16. 16. xvi 5. Intensity of Rivalry among Competitors Almost all companies are implementing the advanced technology to their product and they make different strategy to get the market share so rivalry companies is major threat for all other companies. 6. Unions The idea that labor unions and their attendant collective bargaining privileges are necessary to workers’ welfare is all but assumed in many corners in the world labor movement. Several companies, however, are reviving a model whereby an employer proactively provides its workers a good deal of economic security and benefits even without a union presence. Still labor makes Union to pressurize the company for their personal benefit. So, somehow Union is also another important competitive factor for mobile companies.
  17. 17. xvii 2. Literature Review Veronica V. Galván mail, Rosa S. Vessal, and Matthew T. Golley combinely conducted a Study on The Effects of Cell Phone Conversations on the Attention and Memory of Bystanders on march 13, 2013. According to them The pervasive use of cell phones impacts many people–both cell phone users and bystanders exposed to conversations. This study examined the effects of overhearing a one-sided (cell phone) conversation versus a two-sided conversation on attention and memory. In our realistic design, participants were led to believe they were participating in a study examining the relationship between anagrams and reading comprehension. While the participant was completing an anagram task, the researcher left the room and participants overheard a scripted conversation, either two confederates talking with each other or one confederate talking on a cell phone. Upon the researcher’s return, the participant took a recognit io n memory task with words from the conversation, and completed a questionnaire measuring the distracting nature of the conversation. Participants who overheard the one-sided conversation rated the conversation as significantly higher in distractibility than those who overheard the two-sided conversation. Also, participants in the one-sided condition scored higher on the recognition task. In particular they were more confident and accurate in their responses to words from the conversation than participants in the two-sided condition. However, participants’ scores on the anagram task were not significantly different between conditions. As in real world situations, individual participants could pay varying amounts of attention to the conversation since they were not explicitly instructed to ignore it. Even though the conversation was irrelevant to the anagram task and contained less words and noise, one-sided conversations still impacted participants’ self-reported distractibility and memory, thus showing people are more attentive to cell phone conversations than two-sided conversations. Cell phone conversations may be a common source of distraction causing negative consequences in workplace environments and other public places. Timothy Meyer, Thomas Donohue and Rebecca Ortiz combine conducted a research on Technology, Knowledge and society on 30 April, 2009. Their findings showed key differences
  18. 18. between males and females. Females were far more likely to use and prefer interpersonal communication features (e.g., synchronous phone calls, voice mail messaging, text messages, instant messaging, and photo exchanges) while males used interpersonal options far less frequently. Males were more likely than females to prefer non-human interactive features like downloading music or streaming videos. They also found that value perceptions dominated purchase decision-making for both males and females. What does a given feature cost given how much they will use it in the context of other choices? Decisions on which cell phone or features to purchase and re-purchase are the result of a complex array of such factors revolving around value. A third finding is type of use. Value was tied to cost effectiveness when gaining access to features that were most in demand for frequency and duration of use. They also discuss implications beyond the marketing perspective to include the social implications of an increasing reliance on non-face-to- face communication channels and how such reliance may be leading to the erosion of human xviii relationship building, maintenance, and change. Peter W. Turnbull, Sheena Leek & Grace Ying combinely did a research on Customer Confusion: The Mobile Phone Market on 01 Feb 2010. According to them The consumer confusion phenomenon is associated with highly turbulent industries, which are characterised by rapid, technological change and evolving competition. These factors impede consumers' understanding of such markets and consequently effect their decision making process. This research focuses on the effect of confusion on information search behaviour which is part of the decision making process in the mobile phone market. Understanding search behaviour is of great importance to marketers, especially in designing marketing strategy and tactics. The findings reveal that although consumer confusion exists in the mobile phone market, it does not have a detrimental effect on the market. In addition, the findings also suggest that suppliers should buildup a strong brand image and be aware of the importance of word of mouth sources since both of these are considered to be very significant reference points for consumers. Finally, further reductions in call charges, the maintenance of good quality service and customer care are essential for customer retention.
  19. 19. Sheetal Singla did a research on Mobile Phone Usage Patterns among Indian consumer on 2010. In her research she founds that In recent years, the adoption of mobile phones has been rapid so fast not only in India but also in the whole world. Owning a mobile phone was considered a luxury in India till the late 1990’s. However with the reduction in service charges & the cost of handsets the number of mobile users in India soon increased. Mobile phones have become a need than a fashion accessory. The aim of the study is to investigate & understand the behavior of consumers of mobile phones in Ludhiana district & the Sangrur District. And further capture their satisfact ion level that is influenced by various technical & non technical factors. The study indicates that while price & features are the most influential factors affecting the purchase of a new mobile phone, its price, audibility, network accessibility, are also regarded as the most important in the choice of the mobile phones. The prime objective of the study is to understand the difference in the importance given by different gender groups to the selected factors while buying mobile handsets. The study concludes 57% of male has given importance to Quality of mobiles followed by price, features, Brand & style of mobiles. Lalit Mohan Kathuria did an empirical research among Rular consumer on Factors Influencing the Selection of a Mobile Phone Service Provider on 2011. In his research he found that Rural consumers form a formidable block of over one-fifth of the total mobile phone user-base in India. In comparison to a tele-density of more than thirty per cent in urban areas, it is less than ten per cent in the rural areas, thereby indicating a huge scope for future growth. The study was conducted with an objective to identify the factors influencing the selection of mobile phone service provider among rural users. The study brought out clearly that the major factors influencing the choice of service provider were network coverage, price, value-for-money and billing integr it y, recommendations from family and friends, customer service and company image. Network problem was observed to be the most important reason for switching over to other mobile phone service provider. Hande Kimiloglu, V. Aslihan Nasir and Süphan Nasir conducted a research on “Discover ing behavioral segments in the mobile phone market” on 2010. The purpose of the study is to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision-making criteria of 302 mobile phone consumers in Turkey xix
  20. 20. and cluster the sample meaningfully into four behaviorally different groups. They found that Pragmatic consumers are found to give high importance to the functional, physical and convenience-based attributes of the product. The abstemious group also gives importance to functionality along with design. While value-conscious consumers focus strongly on price, the charismatic segment represents the want-it-all group valuing many attributes such as technologica l superiority, practicality, durability, functionality, and design. The study also includes findings and discussions about the differences these clusters display in terms of their involvement and loyalty styles. Luca Petruzzellis did a research on "Mobile phone choice: technology versus marketing. The brand effect in the Italian market" on 2010. The main question of his study is to determine whether technology nowadays is overcome by customer preferences and needs. In particular, the role of the brand is to be analysed with respect to its influence in shifting customer preferences from the technical performances (tangible elements) to the emotional/symbolic ones (intangible elements). in his research Consumer behavior was analyzed by interviewing a random (but well stratified) sample of mobile phone users in order to study their consumption style and the motivat ions underlying the buying process in order to understand, on the one hand, the variables that influence people in the usage of mobile phones and, on the other, those that influence firms in launching new products, both from a technological point of view and from a marketing one. In his research The findings show various dimensions that are relevant in consumer minds when considering decisions regarding technological products. Brand attitudes do relate positively to consumer intention to use (purchase) specific mobile phones over others. Reuben Abraham did a study on 2006 on Mobile Phones and Economic Development: Evidence From the Fishing Industry in India. According to him there is considerable speculation about the correlation between investments in telecommunications and economic development. Yet, there has been very little research on whether there is a connection between information and communica t ion technologies (ICTs) and economic growth, and if indeed a connection can be established, how it works. Vast populations in developing countries live in rural areas and are subject to the vagar ies of their highly inefficient markets. Mobile phones, by virtue of their role as carriers and conduits of information, ought to lessen the information asymmetries in markets, thereby making rural and xx
  21. 21. undeveloped markets more efficient. This article tests this assumption using a case-study from India, where the fishing community in the southwestern state of Kerala has adopted mobile phones in large numbers. Using mobile phones at sea, fishermen are able to respond quickly to market demand and prevent unnecessary wastage of catch—fish being a highly perishable commodity— a common occurrence before the adoption of phones. At the marketing end, mobile phones help coordinate supply and demand, and merchants and transporters are able to take advantage of the free flow of price information by catering to demand in undersupplied markets. There is also far less wastage of time and resources in all segments of the fishing community. Fishermen spend less time idling on shore and at sea, whereas owners and agents go to the landing centers only when they receive information (via mobile phones) that their boats are about to dock. We find that with the widespread use of mobile phones, markets become more efficient as risk and uncertainty are reduced. There is greater market integration; there are gains in productivity and in the Marshallia n surplus (sum of consumer and producer surplus); and price dispersion and price fluctuations are reduced. The potential efficiencies are, however, subject to easy access to capital, especially at the production end of the supply chain, without which the market remains less efficient than it could be. Finally, the quality of life of the fishermen improves as they feel less isolated and less at risk in emergencies. John Weber did a research on "Mobile phones and it’s Technology " on 2004. The main question of his study is to determine whether technology nowadays is overcome by customer preferences and needs. In particular, the role of the brand is to be analysed with respect to its influence in shifting customer preferences from the technical performances (tangible elements) to the emotional/symbolic ones (intangible elements). in his research Consumer behavior was analyzed by interviewing a random (but well stratified) sample of mobile phone users in order to study their consumption style and the motivations underlying the buying process in order to understand, on the one hand, the variables that influence people in the usage of mobile phones and, on the other, those that influence firms in launching new products, both from a technological point of view and from a marketing one. In his research The findings show various dimensions that are relevant in consumer minds when considering decisions regarding technological products. Brand attitudes do relate positively to consumer intention to use (purchase) specific mobile phones over others. xxi
  22. 22. Ajay Devan, Laxminandan Khajuria and Ramesh singh Thakuri Combinely did an empirica l research among Young consumer on Factors Influencing the Selection of a Mobile Phone Service Provider on 2011. In his research he found that Rural consumers form a formidable block of over one-fifth of the total mobile phone user-base in India. In comparison to a tele-density of more than thirty per cent in urban areas, it is less than ten per cent in the rural areas, thereby indicating a huge scope for future growth. The study was conducted with an objective to identify the factors influencing the selection of mobile phone service provider among rural users. The study brought out clearly that the major factors influencing the choice of service provider were network coverage, price, value-for-money and billing integrity, recommendations from family and friends, customer service and company image. Network problem was observed to be the most important reason for switching over to other mobile phone service provider. Ahmed Tareq Rashid, Laurent Elder did a research on “Mobile Phones and Development: An Analysis of IDRC-Supported Projects”. According to them In the context of the rapid growth of mobile phone penetration in developing countries, mobile telephony is currently considered to be particularly important for development. Yet, until recently, very little systematic evidence was available that shed light on the developmental impacts of mobile telecommunication. The Information and Communication Technology for Development (ICT4D) program of the International Development Research Centre (IDRC), Canada, has played a critical role in filling some of the research gaps through its partnerships with several key actors in this area. The objective of this paper is to evaluate the case of mobile phones as a tool in solving development problems drawing from the evidence of IDRC supported projects. IDRC has supported around 20 projects that cut across several themes such as livelihoods, poverty reduction, health, education, the environment and disasters. The projects will be analyzed by theme in order to provide a thematic overview as well as a comparative analysis of the development role of mobile phones. In exploring the evidence from completed projects as well as the foci of new projects, the paper summarizes and critically assesses the key findings and suggests possible avenues for future research. xxii
  23. 23. xxiii 3. METHODOLOGY Research methodology is the main body of the study. It is the process of arriving to the Solution to the problem through plans and systematic dealings with the collection analysis and interpretation of facts and figures. As the research entirely concerns about the market of the Mobile phones. 3.1 Research Objective The main objectives of this Research are as follows. 1) To know how age group affect the demand of Mobile phones. 2) To know what type of Mobile phones are Popular among the customers. 3) To know which features/Designs of mobile phones are more demanding. 4) To know the customers expectation in mobile phones. 5) How income levels affect the choice of the Mobile phones? 6) To know the customers view about smart phones & Normal Phones. 3.2 Research Design In order to gather the data and information for the Report, the study approach that we mainly focused is the exploratory research and observation. This Research helps us a lot to prepare the Report and also it helped to a better understanding of the local people’s participation and perception about the product. While doing the exploratory research at the same time I did the secondary research which helped us in our initial stage of the study for getting an in depth view about Mobile market in India and various products offered. For this, first the study topic was described then the sample size of 200 peoples is selected to conduct the research. The sample size is divided on different basis for example: on the basis of age, sex, occupation, income level etc. 3.3 Data Collection Method In order to complete the study data were collected from both the primary sources as well as from the secondary sources. Data from primary sources were collected by  Online questionnaire filling. (Google Docs) Out of 200 samples 80 samples are separated to fill the questionnaire online with the help of Google docs
  24. 24. xxiv  Offline questionnaire (Field work) Rest sample i.e. 120 sample have to filled the paper questionnaire. So we have to go to the field to collect the data. Data from the secondary sources were collected by  Surfing the Internet: Internet has also become one of the important methods of data collection. Since, the basic things are already published on the internet, so surfing net becomes one of the useful sources to collect data. We analyzed the publication of the central Bureau related to the mobile market as well as the report given by the company’s market research published in internet to get the relevant information. 3.4 Presentation and Analysis of Data The collected data are presented and analyzed so as to understand the finding easily about the mobile industries specially regarding to market analysis. In order to clarify and analyze historica l data and survey findings, I have used tabular and graphical presentation. Findings, recommendations, and conclusion are drawn on the basis of the analysis. 3.4.1 Data analysis tools and techniques Without the proper analysis of data in a systematic way it is difficult to determine anything of any Industries . To determine anything or any policy of any Industries, we must properly analyze the data in systematic way. So, likewise to study about the market structure of mobile phones corrective and proper analysis of collected data is needed for which proper financial tools and techniques are used. Techniques and tools consists of statistical and mathematical tools and techniques. Statistical tools like percentage change, trend analysis and mathematical results of data are also presented in graphical figures like Figure, bar diagram, line graph etc. so that it would be better and easier to understand. 3.4.2 Classification and Tabulation of data The data collected are classified, tabulated and arranged in a manner to make it easy to understand with the use of tables. 3.4.3 Diagrammatic Representation of Data The various diagrams are used to present the data more clearly. The diagrams used are as follows :
  25. 25. xxv a. Figure b. Pie Chart c. Line graph d. Bar diagram e. Histogram 3.5 Limitation of the Study Every study must have the characteristics of limitation. In today’s dynamic world nothing remains constant. This study is also berried by the following limitation:  This is not the result of experiment, but is the result of the field based study, observation and data analysis. 3.6 Problem faced in data collection There are so many problem which we have faced in our Research. Some of which are as follows:  This fieldwork report of being the process of inquiry, investigation, observation and examination takes a long span of time. However, this report has been prepared within a tight time boundary in selected topics with limited requirement.  Secrecy Policy: The respondent hesitates to give the information. Especially, the company officials were not giving the required information which limited the in-depth study of Topic.  Location Constraints: Due to time and cost constraints, our survey was only focused to limited area. We couldn’t collect data outside the valley.
  26. 26. xxvi 3.7 Study Process First of all the Study approach has been identified Collection of all the relevant information about Mobile Phones through papers and websites Preparation of the Research Models In-depth planning for the Questionnaires preparation Questionnaire Preparation Questionnaire Administration Data Analysis and interpretation Report Preparation Recommendation
  27. 27. xxvii Study Process 4 Presentation and Analysis Q1. Please select your gender group? 70 130 Female Male Chart: 1 Female 70 Male 130 Interpretation: The above diagram shows us that that there were 130 Males and 70 females who filled up our questionnaire for setting up standards and to check the tastes and preferences of mobile phones used by the customers. Q2. Please select your marital status? 129 71 Single Married Chart: 2 Single 129 Married 71 Interpretation: From the people who filled the questionnaire 129 were single and 71 were married. Q3. Please select the age group? 12 to 18 32 19 to 30 120 31 to 40 34
  28. 28. 40 to 49 6 50+ 8 Flip Phone 6 Normal Phone 30 Slide Phone 28 Touch screen 28 Smart Phone 92 xxviii 34 31 to 40 Chart: 3 32 12 to 18 120 19 to 30 6 40 to 49 8 50 - above Interpretation: From the above graph we can see that our questionnaire was filled mostly by the age groups from 19-30 which is 120 followed by 31-40 which is 34, followed by 12-18 which is 32, followed by 50+ which is 8 and then by 40-49 which is 6. Q4. What type of phone would you like to have? Flip Phone Normal Phone Slide Phone Touch screen Smart Phone 3% 15% Chart: 4 17% 15% 50% Interpretation: According to the pie chart above it is evident that majority of the people would like to have smart phones which is 50% followed by Normal phones at 17%, Slide phones and Touch screen phones at 15% and flip phones at 3%. Q5. What part of the “look and fee l” of a mobile phone are important to you when you choosing one? Screen Size 63 Button / Keypad 21
  29. 29. xxix Chart: 5 100 80 60 40 20 Interpretation: The above graph shows us the importance of each feature of the “look and feel” of mobile phones by the customer. Majority have given importance to touch screen and screen size than keypad, colors and weight while choosing a mobile phone. Q6. How important is the design or style of mobile phone to you as opposed to functionality? Chart: 6 Interpretation: From the above diagram we can observe that out of the 200 respondents 101 feel design or style is very important, 31 feel it’s extremely important, 43 feel it’s fairly important and 25 feel design or style is not important opposed to the functionality. Q7. What size of hand set would you prefer? Small Medium Large Chart: 7 0 63 21 17 15 84 Series1 Not Important Fairly Important Very Important Extremly Important 25 43 101 31 12% 41% 47% Colors 17 Weight 15 Touch screen 84 Not Important 25 Fairly Important 43 Very Important 101 Extremely Important 31 Small 12 Medium 41 Large 47
  30. 30. Interpretation: According to the above pie chart 47% of the respondents prefer large mobile phones, 41% prefer medium sizes and 12% prefer small mobile phones. small(1.0 to 2.4) 23 medium(2.5 to 3.5) 81 large(3.5+) 96 Touch Screen 106 Key Pad 49 Physical Button 45 xxx Q8. What size would you prefer your screen to be? Series1 81 96 large(3.5+) Chart: 8 23 small(1.0 to 2.4) medium(2.5 to 3.5) Interpretation: According to the diagram above 96 respondents prefer large(3.5+) screen sizes, 82 prefer medium(2.5-3.5) and 23 prefer small(1.0-2.4). Q9. What method of interaction do you prefer when using mobile phone? 106 49 45 Touch Screen Key Pad Physical Button Chart: 9 Interpretation: The above bar graph shows that 106 of the respondents prefer touch screen while interacting, 49 prefer key pad and 45 prefer physical buttons. Q10.Would you prefer a single button that will start and end a call, or would you pre fer two distinct buttons for starting and stopping a call?
  31. 31. Single Button 71 Two Button 129 listed together 102 listed group 98 xxxi Single Button Two Button Chart: 10 35% 65% Interpretation: From the questionnaire majority that is 129 respondents prefer to have two distinct buttons for starting and stopping a call and 71 of the respondents prefer a single button for starting and stopping a call. The pie chart shows us that 65% of the respondents prefer two buttons for starting and ending a call and 35% prefer a single button for starting and ending a call. Q11 Would you prefer having all of your incoming, outgoing and miss calls listed together in your call log or would you prefers them to be grouped accordingly? 102 98 Series1 listed together listed group Chart: 11 Interpretation: From the above bar graph we have observed that 102 respondents prefer having all of their incoming, outgoing and miss calls listed together in their call log and 98 would prefer it to be listed in groups. Q12. Would you prefer your mobile to have its main menu presented as a numbered list or with icon?
  32. 32. xxxii Chart: 12 Interpretation: The above pie chart shows us that 61% of the respondents would prefer their mobile to have its main menu presented with icons and 39% would prefer it in lists. Q13. What functionality would you prefer to have on your mobile phone? A. Send /Receive call and SMS Chart: 13 (a) Interpretation: According to the graph above 138 respondents ranked call and SMS sending and receiving 5(most important), 39 respondents ranked it 4, 21 ranked it 3, 1 ranked it 2 and 1 ranked it 1(least important). B. Camera 39% 61% List Icons 1 1 21 39 138 Series1 List 79 Icons 121 1(least Important) 1 2 1 3 21 4 39 5(Most Important) 138
  33. 33. cam. 1 least most 1 2 13 3 27 4 45 5 most important 114 MP3 1 least imp. 21 2 27 3 35 4 53 5 Most Imp. 64 xxxiii 13 Series1 27 45 114 2 3 4 5 most Chart: 13 (b) 1 cam. 1 least most important Interpretation: According to the graph above 114 respondents ranked the camera functionality 5(most important), 45 ranked it 4, 27 ranked it 3, 13 ranked it 2 and 1 respondent ranked it 1(least important). C. MP3 Player Series1 21 27 35 53 64 2 3 4 5 Most Chart: 13 (c) MP3 1 least imp. Imp. Interpretation: According to the graph above 64 respondents ranked the Mp3 functiona lit y 5(most important), 53 ranked it 4, 35 ranked it 3, 27 ranked it 2 and 21 respondents ranked it 1(least important). Bluetooth 1 least imp. 29 2 25
  34. 34. xxxiv D. Bluetooth Chart: 13 (D) Blutooth 1 least imp. Interpretation: According to the graph above 64 respondents ranked the blue tooth functionality 5(most important), 45 ranked it 4, 37 ranked it 3, 25 ranked it 2 and 29 respondents ranked it 1(least important). E. Social media apps Series1 33 25 21 Chart: 13 (E) 37 84 Interpretation: According to the graph above 84 respondents ranked the social media apps functionality 5(most important), 37 ranked it 4, 21 ranked it 3, 25 ranked it 2 and 33 respondents ranked it 1(least important). F. Email Apps 2 3 4 5 most imp. 29 25 37 45 64 Series1 social media 1 least im2p. 3 4 5 Most imp. 3 37 4 45 5 most imp. 64 Social media 1 least imp. 33 2 25 3 21 4 37 5 Most imp. 84
  35. 35. xxxv Chart: 13 (F) email appmedia 1 least imp. Interpretation: According to the graph above 90 respondents ranked the Email apps functionality 5(most important), 23 ranked it 4, 19 ranked it 3, 47 ranked it 2 and 21 respondents ranked it 1(least important). G. Games Chart: 13 (G) Interpretation: According to the graph above 78 respondents ranked the games functiona lit y 5(most important), 35 ranked it 4, 21 ranked it 3, 25 ranked it 2 and 41 respondents ranked it 1(least important). H. Organizer 2 3 4 5 Most imp. 21 47 19 23 90 Series1 games 1 least imp. 2 3 4 5 Most imp. 41 25 21 35 78 Series1 email aphelia 1 least imp. 21 2 47 3 19 4 23 5 Most imp. 90 games 1 least imp. 41 2 25 3 21 4 35 5 Most imp. 78
  36. 36. xxxvi Chart: 13 (H) Interpretation: According to the graph above 58 respondents ranked the organizer functionality 5(most important), 45 ranked it 4, 25 ranked it 3, 33 ranked it 2 and 39 respondents ranked it 1(least important). Q14. What do you consider important when choosing a mobile phone? A. Functionality Series1 Chart: 14 (A) Interpretation: According to the graph above 60 respondents consider functionality 5(most important), 43 ranked it 4, 43 ranked it 3, 23 ranked it 2 and 31 respondents consider it 1(least important). B. Name of Brand Series1 1 1 11 Chart: 14 (B) organiz. 1 least imp. 2 3 4 5 Most imp. 39 33 25 45 58 Series1 31 23 43 43 60 47 140 brand name 1least imp 2 3 4 5 Most imp. organize. 1 least imp. 39 2 33 3 25 4 45 5 Most imp. 58 1 for least imp 31 2 23 3 43 4 43 5 Most imp. 60 brand name 1least imp 1 2 1 3 11 4 47 5 Most imp. 140
  37. 37. Interpretation: According to the graph above 140 respondents consider name of the brand 5(most important), 47 ranked it 4, 11 ranked it 3, 1 ranked it 2 and 1 respondent consider it 1(least important). xxxvii C. Look & Feel 1 7 17 looks & feel 1least imp2 3 4 5 Most imp. Chart: 14 (C) According to the graph above 106 respondents consider look and feel 5(most important), 69 ranked it 4, 17 ranked it 3, 7 ranked it 2 and 1 respondent consider it 1(least important). D. Apps Store Series1 25 25 24 41 Chart: 14 (D) 85 According to the graph above 85 respondents consider app store 5(most important), 41 ranked it 4, 24 ranked it 3, 25 ranked it 2 and 25 respondents consider it 1(least important). E. Interoperability 69 106 Series1 apps store 1least i2mp 3 4 5 Most imp. 1least imp 1 2 7 3 17 4 69 5 Most imp. 106 apps store 1least imp 25 2 25 3 24 4 41 5 Most imp. 85
  38. 38. xxxviii 21 25 13 39 Chart: 14 (E) Interpretation: According to the graph above 102 respondents consider Interoperability 5(most important), 39 ranked it 4, 13 ranked it 3, 25 ranked it 2 and 21 respondents consider it 1(least important). F. Connectivity Chart: 14 (F) Interpretation: According to the graph above 88 respondents consider connectivity 5(most important), 53 ranked it 4, 25 ranked it 3, 15 ranked it 2 and 19 respondents consider it 1(least important). G. Pricing Chart: 14 (B) 102 Series1 19 15 25 53 88 Series1 pricing 1least imp 2 3 4 5 Most imp. 11 11 7 43 128 Series1 1least imp 19 2 15 3 25 4 53 5 Most imp. 88 1least imp 11 2 11 3 7 4 43 5 Most imp. 128
  39. 39. xxxix According to the graph above 128 respondents consider pricing 5(most important), 43 ranked it 4, 7 ranked it 3, 11 ranked it 2 and 11 respondents consider it 1(least important). Q15. How much are you willing to spend on a mobile phone (In Rs)? Series1 47 10000 - 15000 Chart: 15 21 19 1000 - 5000 5001 - 10000 60 15001 - 20000 23 20001 - 25000 Interpretation: According to the diagram above majority of 60 respondents are willing to spend 15001-20000 on mobile phones, 47 are willing to spend 10000-15000, 23 are willing to spend 15001- 20000, 21 are willing to spend 1000-5000, 19 are willing to spend 5001-10000 on mobile phones. Q16. What do you think? A. Smart Phone are better than Normal phone 37 Series1 9 11 1 agree neutral disagree strongly Chart: 16 (A) 142 strongly agree disagree According to the graph above 142 respondents strongly agree that smart phones are better than normal phones , 37 only agree, 9 are neutral, 11 disagree and 1 respondent strongly disagree. B. Smart Phone Supports Application better than other phone 1000 - 5000 21 5001 - 10000 19 10000 - 15000 47 15001 - 20000 60 20001 - 25000 23 strongly agree 142 agree 37 neutral 9 disagree 11 strongly disagree 1
  40. 40. xl 59 Series1 30 7 5 agree neutral disagree strongly Chart: 16 (B) 99 strongly agree disagree According to the graph above 99 respondents strongly agree that smart phones supports application better than other phones, 59 only agree, 30 are neutral, 7 disagree and 5 respondents strongly disagree. C. Cheaper Mobile phone have fewer function than the luxurious phone 77 68 Series1 19 19 17 agree neutral disagree strongly Chart: 16 (C) strongly agree disagree Interpretation: According to the graph above 77 respondents strongly agree cheaper mobile phones have fewer function than the luxurious phones, 68 only agree, 19 are neutral, 19 disagree and 17 respondents strongly disagree. D. Mobile Phone with touch screens are more common than other phone strongly agree 99 agree 59 neutral 30 disagree 7 strongly disagree 5 strongly agree 77 agree 68 neutral 19 disagree 19 strongly disagree 17 strongly agree 5 agree 13 neutral 76 disagree 77
  41. 41. xli 5 13 Series1 76 77 29 agree neutral disagree strongly Chart: 16 (D) strongly agree disagree Interpretation: According to the graph above 5 respondents strongly agree that mobile phone with touch screens are more common than other phones , 13 only agree, 76 are neutral, 77 disagree and 29 respondents strongly disagree. E. Expensive mobile reflect the status of individuals 77 Series1 89 21 7 agree neutral disagree strongly Chart: 16 (E) 6 strongly agree disagree Interpretation: According to the graph above 6 respondents strongly agree that expensive mobile reflect the status of individuals, 77 only agree, 89 are neutral, 21 disagree and 7 respondent strongly disagree. F. Surfing internet is a major reason to buy expensive mobile strongly disagree 29 strongly agree 6 agree 77 neutral 89 disagree 21 strongly disagree 7 strongly agree 114 agree 53 neutral 31 disagree 1 strongly disagree 1
  42. 42. xlii 53 Series1 31 1 1 agree neutral disagree strongly Chart: 16 (F) 114 strongly agree disagree Interpretation: According to the graph above 114 respondents strongly agree that surfing internet is a major reason to buy expensive mobile, 53 only agree, 31 are neutral, 1 disagree and 1 respondent strongly disagree. 6 CONCLUSION, FINDINGS & RECOMMENDATION 5.1 Conclusion 200 individuals were randomly selected between November and March, 2013 to check the tastes and preferences and standards of customers towards mobile phones. All of the respondents used or are aware of mobile phones. The questionnaire was designed to gather information on the features, functionality, price and apps the customer needs and wants while using and purchasing a mobile phone. Questions were suggested and reviewed by all of the group members. Hence from the data collection and analysis from the questionnaire we would like to conclude that majority of our respondents were from the age groups ranging from 15-35. Most of the customers would like smart and touch phones that are stylish and fashionably designed with large screens and handsets. Majority prefer organized phones with icons and with two buttons to start and end calls. Majority of the customers buy phones that have either great and fast calling and smashing
  43. 43. features, a powerful camera , good mp3 player, fast Bluetooth , with the latest apps and games, and easy to use organizers, with affordable prices mostly ranging from 15001-20000 or all in one. xliii 5.2. FINDINGS  Smart Phones are more popular among Customers.  Phones with Touch screens are more demanding.  Design of the Mobile gives the additional attraction to Customers to influence their buying behavior.  Size of the Phones also plays a vital role, Medium & Large size of Phones and Screen are more demanding.  Most people prefer single Button to receive and End the call.  Following features are more demandable among customers, i.e.  Camera  MP3 Player  Bluetooth  Internet apps/ Wi-Fi etc  Most people love to buy Branded Mobile Phones.  Price of Mobile is a major concern at the time of Buying Mobile phones.  Most people are investing 15000 to 20000 to buy the Mobiles. 5.2 RECOMMENDATION The below recommendations are suggested as per the questionnaire survey, keeping in mind that the target group of respondents are of age groups ranging from 15-35. The recommendations are:  To make stylish and fashionably designed smart phones at cheaper rates by cutting costs on features like radio since it is not used anymore.  To focus more on connectivity of the internet, games and picture quality of mobile phones.  To advertise phones with better and clearer call and Sms handlings, great camera, mp3 player, organizers and internet facilities.  To give more importance to functionality, look and feel and pricing of the phones.
  44. 44. xliv  To focus on additional function of phones will add more value.  Focusing on the advertise help to create brand on customers which ultimately gives the direct benefit to customers. 6.Bibliography “Consumer Perception on Mobile Phones”, jan 2007. Journal of Consumer Marketing.1984 < http://www.emeraldinsight.com/journals.htm?articleid=186: > “Discovering behavioral segments in the mobile phone market”, july 2010. Journal of Consumer Marketing.1984 <http://www.emeraldinsight.com/journals.htm?articleid=1875957> “An Empirical Study among Rural Consumers”, Nov 2008. Management Research & Innovation.2002 < http://abr.sagepub.com/content/5/4/128.abstract> “Factors Influencing the Selection of a Mobile Phone Service Provider”, jan 2010. Asia Pecific Journal.2003 < http://www.tandfonline.com/doi/abs/10.1362/026725700785100523#.UppBSaNbzFg> “Mobile market in Rural area”, March 2006. Asian Journals, 2003 < http://ijt.cgpublisher.com/product/pub.42/prod.624 >
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