In World 2.o, you need …<br />Personality - someone worth knowing<br />Charm – interested in other people<br />Courtesy - flexible, responsive to others’ needs<br />Web presence<br />1 to 1 approach (think “singles bar”)<br />
What we learned by surveying your members:<br />
Your members are ready for World 2.0 bootcamp…<br /><ul><li>relevant mission; particularly advocacy and voter services.
25% - less</li></li></ul><li>More concerns …<br />LWV does not “toot its own horn” <br />“Am I a member? A MAL?” <br />“But I’m a man!”<br />“What membership problem?”<br />
Our Recommendations<br />(Online Dating Bootcamp)<br />
Give Great F-Scan: On LWVWI’s homepage, briefly and clearly convey LWVWI’s value propositions and define the “filter” LWVWI uses when deciding its advocacy agenda. <br /> Be clear about who you are<br /> In words that trigger what people CARE about<br />“We save rivers.”<br /> Say what you DO<br />
Deploy Courtesy: Adopt a Customer Service ethic everywhere<br />Build value<br />Invite and welcome<br />Mentor and Involve<br />Meet members where they are<br />Talk their language<br />Find out their needs<br />
Be Flexible: “Shatter” your existing definition of membership and create flexible ways for people to contribute money, time, and “weight” to LWVWI.<br />“toe in the water”<br />Have money not time<br />Have time not money<br />Easy to stay a member<br />
Be Available: Make all your candidate forums accessible by web, fully branded with LWVWI’s identity, and linked to donation requests.<br />Make your best work VISIBLE and DURABLE<br />Put candidate questionnaires on the web<br />Put voter forums on the web<br />Put your NAME on them<br />Get people to help pay for it<br />
Get Comfortable: Raise LWVWI’s and local leagues’ marketing and public relation skills and adopt a one-to-one “voice” in your communications. <br />Tell the world what you are doing<br />Claim your place<br />Make it easy for others to talk about you<br />Use the traditional avenues<br />Use the new media<br />Speak one – to – one <br />
…and finally:Talk Less, Listen More<br />Ask questions<br />Listen<br />Shine light on the efforts of others.<br />
Tech Investments:<br /><ul><li>LWVWI needs a new member/donor database.
Check out SALSA, and if you like it, adopt it.
Decision point: Create a web portal and standardize the web presence for all local leagues, OR create templates they can choose to use for websites, uploaded video and questionnaires, Facebook pages, etc.</li></li></ul><li>What comes next?<br />
Shelve the report until a later time when your resources are less stretched (and then choose a future time and venue to revisit it.)<br />Decide you need more discussion and review of the report (and then choose a forum for discussion, participants, an organizer and whether or not you'd like us present.)<br />Decide you're ready to move forward with some of the recommendations (and then identify which ones, and choose a person or group to draft an RFP for the items you'll want help with.)<br />Decide you're ready to move forward with all the recommendations (and then again choose a person or group to draft an RFP for the project.)<br />
We have a few questions for you.<br />Do you have any for us?<br />
Thanks so much for letting us work on this project! We think it’s really important stuff, and we’d like to stick with you as you go forward.<br />I can’t wait to hear what they decide to do next!<br />Wendy Kloiber<br />firstname.lastname@example.org<br />(715) 209 - 8044<br />Dorothy Lagerroos<br />dorothyL@cheqnet.net<br />715 763-3314<br />