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Lagerroos Kloiber LWVWI Slides


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Lagerroos Kloiber LWVWI Slides

  1. 1. LWVWI Membership Development InitiativeFindings and RecommendationsMarch 2010<br />Dorothy Lagerroos, J.D.<br />Wendy Kloiber, J.D.<br />with technical help from<br />Amy Syverson<br />
  2. 2. Hello!<br />At last! We get to meet the board!<br />*excited*<br />
  3. 3. First, a caveat.<br />
  4. 4. The whole world changed.<br />
  5. 5.
  6. 6.
  7. 7. Brains, Bandwidth and Spam<br />
  8. 8.
  9. 9. In World 2.0,<br />to increase your membership,<br />you have to get really good at<br />
  10. 10. (the phone number story)<br />
  11. 11. In World 2.o, you need …<br />Personality - someone worth knowing<br />Charm – interested in other people<br />Courtesy - flexible, responsive to others’ needs<br />Web presence<br />1 to 1 approach (think “singles bar”)<br />
  12. 12. What we learned by surveying your members:<br />
  13. 13. Your members are ready for World 2.0 bootcamp…<br /><ul><li>relevant mission; particularly advocacy and voter services.
  14. 14. 77 % want to reach out to new people
  15. 15. agree on need to use technology</li></li></ul><li>…and they have some concerns.<br /><ul><li>easy to get new people involved? (>half)
  16. 16. welcoming and user friendly for younger people, men, and people of color. (1/4)
  17. 17. Value received?
  18. 18. 25% - more
  19. 19. 50% - equaL
  20. 20. 25% - less</li></li></ul><li>More concerns …<br />LWV does not “toot its own horn” <br />“Am I a member? A MAL?” <br />“But I’m a man!”<br />“What membership problem?”<br />
  21. 21. Our Recommendations<br />(Online Dating Bootcamp)<br />
  22. 22. Give Great F-Scan: On LWVWI’s homepage, briefly and clearly convey LWVWI’s value propositions and define the “filter” LWVWI uses when deciding its advocacy agenda. <br /> Be clear about who you are<br /> In words that trigger what people CARE about<br />“We save rivers.”<br /> Say what you DO<br />
  23. 23. Deploy Courtesy: Adopt a Customer Service ethic everywhere<br />Build value<br />Invite and welcome<br />Mentor and Involve<br />Meet members where they are<br />Talk their language<br />Find out their needs<br />
  24. 24. Be Flexible: “Shatter” your existing definition of membership and create flexible ways for people to contribute money, time, and “weight” to LWVWI.<br />“toe in the water”<br />Have money not time<br />Have time not money<br />Easy to stay a member<br />
  25. 25. Be Available: Make all your candidate forums accessible by web, fully branded with LWVWI’s identity, and linked to donation requests.<br />Make your best work VISIBLE and DURABLE<br />Put candidate questionnaires on the web<br />Put voter forums on the web<br />Put your NAME on them<br />Get people to help pay for it<br />
  26. 26. Get Comfortable: Raise LWVWI’s and local leagues’ marketing and public relation skills and adopt a one-to-one “voice” in your communications. <br />Tell the world what you are doing<br />Claim your place<br />Make it easy for others to talk about you<br />Use the traditional avenues<br />Use the new media<br />Speak one – to – one <br />
  27. 27. …and finally:Talk Less, Listen More<br />Ask questions<br />Listen<br />Shine light on the efforts of others.<br />
  28. 28. Tech Investments:<br /><ul><li>LWVWI needs a new member/donor database.
  29. 29. Check out SALSA, and if you like it, adopt it.
  30. 30. Decision point: Create a web portal and standardize the web presence for all local leagues, OR create templates they can choose to use for websites, uploaded video and questionnaires, Facebook pages, etc.</li></li></ul><li>What comes next?<br />
  31. 31. Shelve the report until a later time when your resources are less stretched (and then choose a future time and venue to revisit it.)<br />Decide you need more discussion and review of the report (and then choose a forum for discussion, participants, an organizer and whether or not you'd like us present.)<br />Decide you're ready to move forward with some of the recommendations (and then identify which ones, and choose a person or group to draft an RFP for the items you'll want help with.)<br />Decide you're ready to move forward with all the recommendations (and then again choose a person or group to draft an RFP for the project.)<br />
  32. 32. We have a few questions for you.<br />Do you have any for us?<br />
  33. 33. Thanks so much for letting us work on this project! We think it’s really important stuff, and we’d like to stick with you as you go forward.<br />I can’t wait to hear what they decide to do next!<br />Wendy Kloiber<br /><br />(715) 209 - 8044<br />Dorothy Lagerroos<br /><br />715 763-3314<br />