1. LWVWI Membership Development InitiativeFindings and RecommendationsMarch 2010 Dorothy Lagerroos, J.D. Wendy Kloiber, J.D. with technical help from Amy Syverson

2. Hello! At last! We get to meet the board! *excited*

3. First, a caveat.

4. The whole world changed.

7. Brains, Bandwidth and Spam

9. In World 2.0, to increase your membership, you have to get really good at

10. (the phone number story)

11. In World 2.o, you need … Personality - someone worth knowing Charm – interested in other people Courtesy - flexible, responsive to others’ needs Web presence 1 to 1 approach (think “singles bar”)

12. What we learned by surveying your members:

14. 77 % want to reach out to new people

16. welcoming and user friendly for younger people, men, and people of color. (1/4)

17. Value received?

18. 25% - more

19. 50% - equaL

21. Our Recommendations (Online Dating Bootcamp)

22. Give Great F-Scan: On LWVWI’s homepage, briefly and clearly convey LWVWI’s value propositions and define the “filter” LWVWI uses when deciding its advocacy agenda. Be clear about who you are In words that trigger what people CARE about “We save rivers.” Say what you DO

23. Deploy Courtesy: Adopt a Customer Service ethic everywhere Build value Invite and welcome Mentor and Involve Meet members where they are Talk their language Find out their needs

24. Be Flexible: “Shatter” your existing definition of membership and create flexible ways for people to contribute money, time, and “weight” to LWVWI. “toe in the water” Have money not time Have time not money Easy to stay a member

25. Be Available: Make all your candidate forums accessible by web, fully branded with LWVWI’s identity, and linked to donation requests. Make your best work VISIBLE and DURABLE Put candidate questionnaires on the web Put voter forums on the web Put your NAME on them Get people to help pay for it

26. Get Comfortable: Raise LWVWI’s and local leagues’ marketing and public relation skills and adopt a one-to-one “voice” in your communications. Tell the world what you are doing Claim your place Make it easy for others to talk about you Use the traditional avenues Use the new media Speak one – to – one

27. …and finally:Talk Less, Listen More Ask questions Listen Shine light on the efforts of others.

29. Check out SALSA, and if you like it, adopt it.

31. Shelve the report until a later time when your resources are less stretched (and then choose a future time and venue to revisit it.) Decide you need more discussion and review of the report (and then choose a forum for discussion, participants, an organizer and whether or not you'd like us present.) Decide you're ready to move forward with some of the recommendations (and then identify which ones, and choose a person or group to draft an RFP for the items you'll want help with.) Decide you're ready to move forward with all the recommendations (and then again choose a person or group to draft an RFP for the project.)

32. We have a few questions for you. Do you have any for us?

33. Thanks so much for letting us work on this project! We think it’s really important stuff, and we’d like to stick with you as you go forward. I can’t wait to hear what they decide to do next! Wendy Kloiber wendykloiber@gmail.com (715) 209 - 8044 Dorothy Lagerroos dorothyL@cheqnet.net 715 763-3314