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Uk Presentation Serious Games Expo Lyon 2009 V2


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This presentation is the English version of the one Cécile and I made at the \'Serious Games Expo 2009\' in Lyon on the 9th December 2009. It showcases the set of simulations / serious games designed and developed at INSEAD CALT and then commercialised by AlphaLabs on collaboration, change, innovation management, as well as InnoTube, the collaborative WEB2.0 tool developed in the framework of the EC-funded project LABORANOVA which is closing its experimental phase. For more details on EIS, EagleRacing, Synergy, LingHe and GulfCom please contact Cécile at For what concerns InnoTube, please feel free to contact me via LinkedIn.

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Uk Presentation Serious Games Expo Lyon 2009 V2

  1. 1. AlphaLabs presents its Simulations AlphaLabs 2009
  2. 2. EIS Simulation AlphaLabs 2009
  3. 3. An efficient solution for mastering the process of change management 1. What is it? 1. What is it? 2. To Whom ? 2. To Whom ? 3. How ? 3. How ? 4. Our References 4. Our References AlphaLabs 2009
  4. 4. A new learning method to conduct change 1. What is it? 1. What is it? The EIS Simulation is a multimedia learning software which allows participants to simulate important changes within an organization while facing various forms of resistance. AlphaLabs 2009
  5. 5. A tool adapted to different kinds of organizations and situations 2. To Whom ? 2. To Whom ? The EIS Simulation applies to: •SMEs and large corporations. •Private and public organizations. •Universities, Business Schools and Corporate Universities. The EIS Simulation enables participants to experience the change process by stimulating productive group discussions on the subject of change and innovation management within a risk-free environment. AlphaLabs 2009
  6. 6. Participants of the EIS Simulation are confronted with a real situation of change management and with all its difficulties 3. How ? 3. How ? The simulation devises a situation where a group of consultants and/or managers (i.e. the change agents) are appointed to convince the reluctant management board of an outstanding performing subsidiary to adopt the parent company’s Executive Information System (EIS). A simulation-based workshop can be rolled out within a timeframe of a half-day and a full day (including briefing, simulation running and de-briefing) with teams of 3-6 members each. AlphaLabs 2009
  7. 7. The essential tool for change management 4. Our References 4. Our References More than 240 professionals (Managers, professors, and trainers) deploy the EIS Simulation world-wide. In 2009, more than 12 400 persons were trained. Our references : FERRARI, FIAT, PFIZER, BTS, IBM, EXPER, GESTCHANGE, ALCATEL-LUCENT, SONALP, ALSTOM, MANDIRI, BBVA, CEMEX, DELOITTE, CLIFFORD CHANCE,CORECONSULTING,BRAKA, DHL, SWEDISH TRADE COUNICIL, DANFOSS, IKEA, CREDIT AGRICOLE, BMW, ABB, ABN AMRO, BELCAGOM, DELOITTE, CREDIT SUISSE, FORD, FINMECCANICA, L’OREAL, ROCHE, WORLD BANK… Aarhus School of Business, AGSM, ALBA, Albert School of Business, Audencia, Boston University, INSEAD, CEDEP, China Europe International Business, Columbia Business School, Crandfield University, Darden Business School,Duke Coporate Education, ESADE, ESCP-EAP, FH Flensburg, FH Ingolstadt, HEC Montréal, IAE Aix-en-provence, IAE Paris, India School of Business, Irish Management Institute,Kellogg School of Management, Lake Forest, National Defence Universitty, NY University, Texas University… AlphaLabs 2009
  10. 10. Understanding the dynamics of Diffusion, Change & Resistance Your Challenge Your Challenge Change Change Strategists Recipients Change Implementation Process AlphaLabs 2009
  11. 11. Change and Innovation The Challenges of Change LEARNING GAME EIS Simulation Albert A. ANGEHRN Professor of Information Technology and Entrepreneurship Alcatel Chair of Net Economy & e-Management AlphaLabs 2009 Director, Centre for Advanced Learning Technologies (CALT) INSEAD, The European Institute of Business Administration
  12. 12. French EIS Simulation : The Challenges of Change AlphaLabs 2009
  13. 13. Your Mission during the Simulation AlphaLabs 2009
  14. 14. The Organisational Chart AlphaLabs 2009
  15. 15. Some Screenshots The Score sheet Networks The Personal Profiles The Control Panel AlphaLabs 2009 AlphaLabs - 2009
  16. 16. Let’s play !! AlphaLabs 2009 AlphaLabs - 2009
  17. 17. LingHe Simulation AlphaLabs 2009 AlphaLabs - 2009
  18. 18. LingHe Simulation What is LingHe? LingHe is an adaptation of the EIS Simulation where the characters, their behaviours and all related dynamics (networks, cultural factors, etc.) simulate a realistic Chinese context. What does a LingHe workshop aims to achieve? The LingHe Simulation provides a rich, interactive learning experience, intended to help individuals understand how change and transformation take place in Chinese AlphaLabs 2009 organizations. AlphaLabs - 2009
  19. 19. The LingHe Simulation AlphaLabs 2009 AlphaLabs - 2009
  20. 20. GulfCom Simulation AlphaLabs 2009 AlphaLabs - 2009
  21. 21. GulfCom Simulation GulfCom has been conceived to explore the specific challenges of leading change in Middle Eastern organisations and to address the local specific training needs. What's the game scenario? Imagine yourself at GulfCom. GulfCom is a Middle East telecommunications company with a majority shareholder named Al Saqr Investments. Your mission: Al Saqr group that has sent you to GulfCom to convince the 24 members of its Management Board to effectively implement locally the group-wide Performance Management System (PMS) As you enter the GulfCom simulation, you'll see that the new PMS has already been firmly set in place throughout the entire Al Saqr group, with the only exception of GulfCom; you'll also see that GulfCom has tended to finding convenient ways or "nice excuses" to avoid / put off the adoption of the group-wide PMS so far, because of their outstanding contribution to the overall success of the GulfCom operations. In what specific context will GulfCom be used? The GulfCom Simulation will be the key component of 1-day learning experience workshops designed for facilitated groups of managers and decision makers who are interested in extending their understanding of AlphaLabs 2009 the dynamics of change and transformation in Middle East contexts.
  22. 22. Eagle Racing Simulation AlphaLabs 2009
  23. 23. Eagle Racing Simulation EagleRacing is a video-based collaborative decision-making AlphaLabs 2009 simulation.
  24. 24. Eagle Racing Simulation What management challenges does EagleRacing aim to address? •Management decision-making •Cross-sector collaboration •Ethical, culture-specific and value-related factors in collaboration contexts •Collaboration traps and barriers •The opportunities and limitations of collaboration technologies AlphaLabs 2009
  25. 25. Eagle Racing Simulation How is it played? EagleRacing can be played on-site during a workshop or on-line over 4-8 weeks in one of 3 possible formats (“Beyond the classroom”): Engaging participants actively before the workshop starts on campus - helping them to get to know each other better through a collaboration experience which is then debriefed at the beginning of the program (BEFORE) Engaging participants actively during a module break (DURING) Engaging participants actively after the end of a workshop – giving them a context (and “pretext”) to remain in touch afterwards, by extending their management learning experience as well as their networking and collaboration patterns (AFTER) AlphaLabs 2009
  26. 26. AlphaLabs 2009 AlphaLabs - 2009
  27. 27. Synergy Simulation AlphaLabs 2009
  28. 28. Synergy Simulation The Challenge of Adopting Advanced Collaboration Processes and Systems in Large Organization Your mission: You and your team have just been appointed by the Board of GlobeCom to a challenging and critical management mission: Over the next 6 months you will be operating at FrontMedia, a recently acquired fast growing company. Your objective there is to persuade a successful but very independent-minded top management team to harmonize their processes to the ones of the GlobeCom group by adopting Synergy, the group-wide collaboration system that GlobeCom has recently rolled out. AlphaLabs 2009
  29. 29. InnoTube Web2.0 AlphaLabs 2009
  30. 30. An efficient tool for mastering the time that changes : innovation, collaboration, communities… 1. What is it ? 1. What is it ? 2. To Whom ? 2. To Whom ? 3. How ? 3. How ? 4. Our References 4. Our References AlphaLabs 2009
  31. 31. A new learning method to work in a collaborative way 1. What is it ? 1. What is it ? InnoTube is a Web-based system aiming at supporting and stimulating Innovation-centered Knowledge Exchange and Sharing among distributed groups and communities. InnoTube consists of 6–coupled knowledge exchange environments, namely: a featured Video Channels Space a Community Network Visualization and Navigation Tool (NVNT) a Rich Profiling Space a set of Intelligent Agents (Connection A., Recommending* A., Concierge A., Similarity A.) a Communication Space (Text- / Video-chat, forums, comments) a Games Space (*) the Recommending agent gathers information about users’ profiles and behaviours in order to select the most appropriate videos to watch and users to AlphaLabs 2009 connect with
  32. 32. InnoTube: the Web2.0 Innovation booster Video Channels AlphaLabs 2009
  33. 33. InnoTube: the Web2.0 Innovation booster NVNT: the Community Network Map Ideas / Videos 90 80 People 70 Tags 60 50 East Connections 40 West Mon Jun 2 30 Thu Jul 3 North 2 12:38:37 4 08:41:30 20 10 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr AlphaLabs 2009 Sat May 31 Thu Jun 26 1 12:07:55 3 10:37:03
  34. 34. InnoTube: the Web2.0 Innovation booster Rich Profiling Interests Competences Blog Activities AlphaLabs 2009
  35. 35. InnoTube: the Web2.0 Innovation booster Games! AlphaLabs 2009
  36. 36. InnoTube: the Web2.0 Innovation booster Intelligent Agents Concierge Connection Similarity Recommendation AlphaLabs 2009
  37. 37. InnoTube: the Web2.0 Innovation booster Communication Comments Forums Chat Video-Chat AlphaLabs 2009
  38. 38. A tool adapted to different kinds of organizations and situations 2. To Whom ? 2. To Whom ? InnoTube applies to: Large corporations SMEs and SMEs associations. Private and public organizations. Universities, Business Schools and Corporate Universities. AlphaLabs 2009
  39. 39. A tool adapted to different kinds of organizations and situations 2. To Whom ? Some examples… 2. To Whom ? Some examples… InnoTube has been already experimented in the following contexts of use: New Product Design and Development (NPD) Car manufacturing industry (Alfa Romeo, FIAT) Executive Education In an association with corporate organisations (GMP programme @ CEDEP) In a large organisation corporate university (SLD programme @ Alcatel-Lucent) InnoTube is going to be deployed in the following contexts of use: Crisis Management Innovation diffusion for eGov services addressing rural SMEs AlphaLabs 2009
  40. 40. A tool adapted to different kinds of organizations and situations AlphaLabs 2009
  41. 41. InnoTube supports and facilitates the collaborative work in communities of innovators and of learners 3. How ? 3. How ? InnoTube can be used alone as collaborative WEB2.0 working environment in order to foster ideas and experiences exchange and sharing, but also in combination with a simulation, as follows: to support to the simulation in order to sustain the collaborative work / activities between the community members, or for helping the simulation facilitator(s) in managing the simulation community of users using the simulation as a support in order to pursue a goal in a specific context of use (e.g. innovation, change, executive education…) e.g. focus on collaboration thanks to EagleRacing e.g. focus on change thanks to EIS or LingHe… AlphaLabs 2009
  42. 42. InnoTube supports and facilitates the collaborative work in communities of innovators and of learners 3. How ? Some Contexts of Use 3. How ? Some Contexts of Use In the framework of Executive Education, InnoTube supports projects based on Action Learning BEFORE… DURING… AFTER… …training Modules and experiencing cross-Projects Collaboration Experience Exchange AFTER a Training Module, and Community Building In order to: ADD VALUE (Learning & networking) to traditional Management Programs Help managers to EXPERIENCE WEB2.0 AlphaLabs 2009
  43. 43. InnoTube: the Web2.0 Innovation booster 4. Our References 4. Our References InnoTube has been experimented at Alfa Romeo and FIAT in the New Product Design & Development context of use (*) Experimentation in progress at CEDEP in the framework of Executive Education Experimentation in progress at Alcatel-Lucent in the framework of Executive Education (*) Angehrn, A.A., Luccini, A.M. and K. Maxwell (2009), InnoTube : A video- based connection tool supporting collaborative innovation, Interactive Learning Environment (ILE) Journal, Vol. 17 No. 3, pp 205-220. AlphaLabs 2009
  44. 44. Supporting the social dimension within the communities of innovators and of learners in the organisations The Challenge The Challenge Fostering PARTICIPATION by Making social activities / interaction visible Providing the means of self expression (videos, texts) Exploring the network of relationships and knowledge Playing a game Providing the means to develop TRUST By implementing mechanisms of feedback and reputation Allowing a user the ability of SELF-DESCRIBING Personal Digital Identity Providing COMMUNICATION means Forum, blog, communication one-to-one (video / chat) AlphaLabs 2009
  45. 45. Site@: @Blog: AlphaLabs 2009