2. Aim
• To spread awareness among children to drink milk .
• To share knowledge about how milk is produced
• What is the importance of cow milk
• Interactive sessions for knowledge sharing on milk .

3. Why this activity ?
• Children from 1standard to 6
standard are the ones who have
maximum milk .
• Its important for their growth as they
are most active at this age in school.
• This is the age group which
influences their parents on a
particular product as they are they
consumers .

4. Activity
• Guest lectures in schools in mumbai
on awareness on milk /milk
production and importance of cow .
• We take a Cow to the school and
show children what fodder we are
feeding and share knowledge on
importance of cow milk .(interactive)
• Then we have a activity where we
make curd with the milk .
(interactive)
• We award students on various fronts
to boost them up.
• Pledge :I will drink milk everyday

5. Activity Requirement
• Cow with the keeper /fodder
• Transportation
• Lecturer
• Fence for cow
• Curd vessels
• Info magazine on milk (for our branding)
• Trophy
• badges (I will drink milk everyday)
• Posters
• Standies

6. Conclusion
• High visibility and branding among students,
teachers and parents .
• Strong brand recall
• Add on hand for sales

7. Cost
• Rs.70000/- per school per day .
• Activity in 5 to 10 classrooms .