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Tier 1 city
                                                                Tier 2 city




Source: Statistical Yearbook of China 2007; McKinsey analysis
Pirámide de Maslow vs. Pirámide Asiática de necesidades




Source: adapted from M. Witt, INSEAD EMBA course 2004
Ciclo de vida del producto Occidental vs. Ciclo Asiático




Source: adapted from M. Witt, INSEAD EMBA course 2004
Tier 1 vs Tier 2 cities statistical comparison

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Tier 1 vs Tier 2 cities statistical comparison

  • 1.
  • 2.
  • 3.
  • 4. Tier 1 city Tier 2 city Source: Statistical Yearbook of China 2007; McKinsey analysis
  • 5. Pirámide de Maslow vs. Pirámide Asiática de necesidades Source: adapted from M. Witt, INSEAD EMBA course 2004
  • 6. Ciclo de vida del producto Occidental vs. Ciclo Asiático Source: adapted from M. Witt, INSEAD EMBA course 2004