1. Digital Audit
Loren Clifford
Ashley Hinds
Ambre McAlexander
Ashley Smith
Jessica Mingledorff

2. Objectives
• Research how CentricsIT can obtain first page ownership
through major search engines
• Analyze CentricsIT top competitors to determine strengths
and weaknesses, ultimately contributing to better execution
of social media strategies/tactics
• Explore the idea of videos and info-graphs as possible new
outlets
• Increase awareness of CentricsIT’s social media presence
through monitoring and measuring specific channels

3. Strategies
•Performing a digital brand audit
•Examine top competitors’ social media usage
•Analyze keyword data, social media, share/social
search engine/bookmarking, and 3rd party
communities and blogs
•Observe current integral/tactical marketing campaign
•Obtain overall results of CentricsIT’s social media
outlets

4. Company Overview
• Founded in January 2007
• Located: Norcross, GA
• What: Hardware company that provides IT
equipment, IT staffing solutions, and IT support
services
• Target Market: B2B consumers, primarily large
and middle sized businesses
• Reaches companies in North and South
America, Europe, Asia, Africa and Australia

5. Digital Audit

6. Twitter Top Searches
• Centrics IT
• Canvas Systems
• Atlantix Global Systems
• Corus360

7. Blog Search
• Centrics IT resulted in 490 blogs
• Canvas Systems resulted in 2,310 blogs
• Atlantix Global Systems resulted in 235
blogs
• Corus360 resulted in 939 blogs

8. Brand Name
Mentions
• CentricsIT (2 results)
• Canvas Systems (3 results)
• Atlantix Global Systems (2 results)
• Corus360 (results)

9. Youtube Mentions
• CentricsIT- 1 video posted, 1 subscriber
and 484 video views.
• Canvas Systems- 4 videos posted, 6
subscribers and 880 video views.
• Atlantix Global Systems- 2 videos
posted, 0 subscribers, but 141 video
views.
• Corus360- 15 videos posted, 3
subscribers with 2,900 video views.

10. Forums
• Large number for industry
• CentricsIT brand name was not found
on any of the forums comments

11. Open Site Explorer
Results
• www.centricsit.com (31/100)
• www.canvassystems.com (38/100)
• www.atlantixglobal.com (38/100)
• www.corus360.com (44/100)

12. Channel Data
Analysis

13. The highest ranked keywords,
relating to CentricsIT and
competitors according to
iSpionage
Search Volume: Keyword:
110,000 Cisco Switches
27,100 Used Services
22,200 Used IT Hardware
1,300 Used Netword
1,300 Hardware
Cisco Switches

14. Search engine traffic among
competitors and CentricsIT

15. PPC Budgets Among
Competitors and CentricsIT

16. CentricsIT Social
Media
• Facebook
• Twitter
• LinkedIn
• 3rd Party Communities
• Blogs
• Social Search engines

17. Twitter
@CentricsIT
• Followers: 209
• Following: 147
• Tweets: 189

18. Facebook
• Were Here: 5
• Likes: 72
LinkedIn
• Followers: 249
• Employees on LinkedIn: 72

19. Youtube
• Subscribers: 1
• Videos: 1
• Views: 480

20. Hub and Spoke

21. Recommendations
• More social media interaction/engagement
• Making social media pages personable
• Making information on the company and industry
readily available

22. Recommendations
• Utilizing 3rd party blogs
• Using Social/search engines/geosearch
• Following competitor trends
• Utilize industry information and engaging with the
industry
• Using media for sales leads and follow up for
customers
• Using all media accounts together for content creation