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+ 
Secondary Research into 
Audience 
By Amber Bush
+ 
TV Audience Figures 
This is a chart showing the most popular television shows viewed 
recently, Xfactor and Coronation Street have the highest 
audience ratings.
+ 
This is a monthly chart showing the audience viewing ratings by 
genre. This shows that sport, entertainment and drama are 
viewed the most.
+ 
This shows a comparison between how the audience view 
television programmes, the white line shows the ratings of people 
watching television live and the yellow line shows catch-up 
audience ratings. You can see that from 2006, from nearly 100% 
of audiences watching TV live this is slowly decreasing and over 
the recent years more and more people are gradually using 
catch-up.
+ 
Popular Television Channels in the 
UK 
 1st BBC 
 2nd ITV 
 3rd Channel 4
+ 
Audience Internet Usage 
This is a chart from last year, showing the percentage of internet 
users across the world. Asia are the biggest users of the internet 
counting for 45.1%, second is Europe counting for 20.2%. The 
United Kingdom is the third country in Europe with the most 
internet usage with over 57 million people using it.
+ 
Online Shopping 
The UK is the top country in Europe when it comes to purchasing online. In 
2013 the people in the UK spent £38.83 billion pounds as seen in the chart 
below, and has only increased since then. 
In Europe 8.0% of sales where made on mobile or tablet, this is a growing 
trend with audiences now and is expected to keep on increasing.
+ 
References 
 http://www.internetworldstats.com/stats.htm 
 http://www.barb.co.uk/ 
 http://www.retailresearch.org/onlineretailing.php

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Secondary research into audience

  • 1. + Secondary Research into Audience By Amber Bush
  • 2. + TV Audience Figures This is a chart showing the most popular television shows viewed recently, Xfactor and Coronation Street have the highest audience ratings.
  • 3. + This is a monthly chart showing the audience viewing ratings by genre. This shows that sport, entertainment and drama are viewed the most.
  • 4. + This shows a comparison between how the audience view television programmes, the white line shows the ratings of people watching television live and the yellow line shows catch-up audience ratings. You can see that from 2006, from nearly 100% of audiences watching TV live this is slowly decreasing and over the recent years more and more people are gradually using catch-up.
  • 5. + Popular Television Channels in the UK  1st BBC  2nd ITV  3rd Channel 4
  • 6. + Audience Internet Usage This is a chart from last year, showing the percentage of internet users across the world. Asia are the biggest users of the internet counting for 45.1%, second is Europe counting for 20.2%. The United Kingdom is the third country in Europe with the most internet usage with over 57 million people using it.
  • 7. + Online Shopping The UK is the top country in Europe when it comes to purchasing online. In 2013 the people in the UK spent £38.83 billion pounds as seen in the chart below, and has only increased since then. In Europe 8.0% of sales where made on mobile or tablet, this is a growing trend with audiences now and is expected to keep on increasing.
  • 8. + References  http://www.internetworldstats.com/stats.htm  http://www.barb.co.uk/  http://www.retailresearch.org/onlineretailing.php