Royal Enfield has set an example in the automobile business. Here's their story with regards to the business strategies implemented by them.

1. ROYAL ENFIELD: TREND SETTERS IN
THE BIKE SELLING BUSINESS !

2. As a part of our business reviews, JustInReviews has brought for you, the Royal
Enfield and the new mantra of selling bikes story.
Almost 15 years back, not very many individuals would have taken a special note of
Royal Enfield. This one time business startup unit of Eicher Motors worked out of a
decades-old plant close to Chennai, producing almost 40,000 bikes yearly.
Today, these are the numbers that Royal Enfield easily generates every month from its
new Chennai plant. Throughout the years, it has additionally turned into the most
touted brand for leisure biking that is currently excited about spreading its wings post
India.
Meanwhile, the organization is likewise setting set up new business guidelines which
includes a move from the customary B2B to the more contemporary B2C space.
Basically, it includes traveling from a production mentality to being more purchaser
driven.

3. Making selling an experience:
Today, Royal Enfield progressively needs individuals to welcome and hunt its
bikes and this is the place the showroom encounter ends up plainly imperative.
“We want to be the best relationship company in the world and not the best
marketing company. Marketing limits the scope and the passion to deliver while
relationships create the business,” adds President Singh.
A definitive goal is to set the brand in individuals' brains. New markets have just
responded decidedly to Royal Enfield and this is the thing that gives the
company the certainty that it can rapidly get a foot in the entryway and
afterwards do all the diligent work after that.
The as of late released Himalayan was intended to contact those riders who are
currently in a stage in their lives where they might want to do a tad bit more, go
out and feel the adventure. It is their chance off when they need to live and
enjoy.

4. Change of strategy:
Rather than the back driving the
front, Royal Enfield would rather
prefer the front driving the back.
The products are not recently
determined by engineering but
rather strategy which is tied in with
understanding the customer,
markets and innovation.

5. The thought is to expand on the fact that Royal Enfield is the best wager for
leisure based motorcycling in India. The enormous move from a B2B to B2C
goes past simply the sell of bikes to the riding knowledge. In the long run, it is
about the about number of test rides and groups Enfield creates in India and
abroad.
Isn’t it inspirational? For such motivational stories and business news, stay
associated with JustInReviews.