frens, pals, relatives and lovers. please give me 5 min of your time, complete this survey and send it back to my email.

1. WE WANT TO HEAR FROM YOU
Thank you for participating in this survey for our school project. There are approximately 60 people
that we will like to hear pertaining brand preferences. It will take you no longer than 5 minutes to
complete these questionnaires.
Your participation in this study is completely voluntary. There are no foreseeable risks associated
with this project. However, if you feel uncomfortable answering any questions, you can withdraw
from the survey at any point.
It is very important for us to learn your opinions. Your survey responses will be strictly confidential
and data from this research will be reported only in the aggregate.
A - BRAND AWARENESS
1. Compare the illustrations below. Can you identify the shoe brand?
2a. What triggers your mind, when you think of Nike?
____________________________________________________________________________________
2b. What triggers your mind when you think of Adidas?
____________________________________________________________________________________

2. 3a. Do you know what is Nike’s slogan? Circle your answer YES/NO
If yes, what is it? ______________________________________ Hint: (JTUS OD TI)
3b. Do you know what is Adidas’s slogan? Circle your answer YES/NO
YES/NO
If yes, what is it? ______________________________________ Hint: (MIOSSPLBIE SI GHNTOIN)

3. 4. Comparing the different media approaches, Rank (1- 4), the frequency of the brand appearance’s medium.
(1 being the most often and 4 the least often)
Brand appearance’s Medium Nike Adidas
Television
Internet
Printed collaterals (magazines, newspapers, postcards)
Outdoor Ads (billboards, banners, Supergraphics, hoardings .)
5a. Rank, (1- 3), the activities that you associate it with Nike. (1 being the most closely associated to)
Soccer Baseball
Tennis Basketball
Training Cycling
Yoga Football
Netball Golf
Pilates Outdoor sports
Squash Running
5b. Rank , (1-3) the activities that you associate it with Adidas. (1 being the most closely associated to
Soccer Baseball
Tennis Basketball
Training Cycling
Yoga Football
Netball Golf
Pilates Outdoor sports
Squash Running

4. B – PERCEIVED QUALITY
1. Place a tick (√ ) next to the brand that you would prefer for sport apparels
Nike
Adidas
Puma
2. Place a tick (√ ) next to the brand that you would prefer for casual-occasion apparels
Nike
Adidas
Puma
3. Place a tick (√ ) next to the brand that you would prefer as formal apparels
Nike
Adidas
Puma
4. Place a tick (√ ) on either of the brand column accordingly which you feel possess more of the following
attributes over the other.
NIKE ADIDAS
Down to earth
Smooth
Rugged, tough
Outdoorsy
Masculine
Family oriented
Feminine

5. Wholesome
Honest/Sincere
Charming
Cheerful
Trend setter

6. 5. Place a tick (√ ) on the specific brand column for every attributes you feel they possess.
Quality Nike Quality Adidas
Leader Leader
Technical Technical
Exciting Exciting
Young Young
Trendy Trendy
Corporate Corporate
Imaginative/ Imaginative/
Unique Unique
Contemporary Contemporary
Successful Successful
Cool Cool
Intelligent Intelligent
C – BRAND ASSOCIATIONS
1a. Whenever you think of Nike, does the brand remind you of a sports personality or a certain sport? Leave this
question if it doesn’t trigger any responses
If it’s a sports person, who is it? _____________________
If it’s a certain sport, which is it? _____________________
1b. Whenever you think of Adidas, does the brand remind you of a sports personality or a certain sport? Leave this
question if it doesn’t trigger any responses.
If it’s a sports person, who is it? _____________________
If it’s a certain sport, which is it? _____________________
2. Which of these attributes strikes you first when you think about Nike.
Sports
Fashion
Lifestyle
Logo/Slogan

8. 3. Which of these attributes strikes you first when you think about Adidas.
Sports
Fashion
Lifestyle
Logo/Slogan
D – BRAND LOYALTY
1. Do you own any Nike goods? Circle your answer accordingly YES/NO
Answer the following 2 questions if you answer yes to the above question
• Number of pairs owned ________
• How often do you purchase ________(monthly)
Do you own any Adidas goods? Circle your answer accordingly YES/NO
Answer the following 2 questions if you answer yes to the above question
• Number of pairs owned ________
• How often do you purchase ________(monthly)
2. Rank 1 – 6, in the box adjacent to the values below that you consider important for sports product.
(1 being the most important and 4 the least important)
Affordability
Stylishness
Reliability
Lifestyle
Quality & durability
Comfortability

9. 3. Place a tick (√ ) on either of the brand column accordingly which you feel possess more of the following
attributes over the other.
Aspect of style Adidas Nike
Brand provides a wide variety of styles
Styles are suitable for me
Styles have distinctive/unique features & designs
Styles are trendy & current
4. Rank, (1- 4), the brand perception associate with Nike. 1 being the most closely associated to.
Aspect of style RANK
The brand is respectable
Brand name & advertisements gets my
attention
Brand name is considered regardless of
price tag
Brand truly reflects my personality
5. Rank, (1- 4), the brand perception associate with Adidas. 1 being the most closely associated to.
Aspect of style RANK
The brand is respectable
Brand name & advertisements gets my
attention
Brand name is considered regardless of
price tag
Brand truly reflects my personality
Thank you for your valuable input and time completing this survey. We want to hear you. Please let us know a little
about yourself by filling in your brief particulars. This survey will be coded to ensure anonymity and confidentiality.

10. Please place a tick (√ ) accordingly
• Your gender :
Male Female
• Your age :
13 or younger 25 - 30
14 - 17 30 - 45
18 - 24 46 and above
• What is your highest level of education
O level and below Banchelor degree
Nitec and higher Nitec Post graduate degree
Diploma holders Professor
• What is your annual household income?
< 10 000 30 000 – 39 999
10 000 – 19 999 40 000 – 49 999
20 000 – 29 999 > 50 000
• What is your ethnicity?
White, non Hispanic Asian – Pacific islander
African American Native American
Hispanic Others

11. • Email address (optional): _________________________________________