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1. The 5 D’s of
The Digital
Marketing
World

2. Content
• What is Marketing?
• What is Digital Marketing?
• 5D’s Of Digital Marketing?
• Benefits of Digital Marketing

3. What is Marketing?
Marketing is the set of
activities, processes and
procedures put in place to
create and exchange value
with a given target audience,
generally through the selling
of products or services.

4. What is Digital Marketing?
It is a form of Marketing that uses
any Digital channel or platform to
create and exchange value with a
target audience. It can include
both Online and Offline Marketing
strategies.

5. • Data
• Demand
• Distribution
• Demographics
• Devices
D’s Of Digital Marketing?

6. DATA
It is the fuel that drives Digital
Marketing. Without data,
there would be no way to
know what works and what
doesn’t work. That’s why it’s
so important to collect data
about your audience and
customers.

7. Demand
These questions help businesses
understand their target audience and
make decisions about what products
and services to offer.
• What does the consumer want?
• How much do they want it?
• When do they want it?
• Where do they want it?
• Why do they want it?

8. Distribution refers to getting your product or
service in front of the right people. There are
many ways to do this, including social media,
search engines, email, and others. But
whatever method you choose, you need to
make sure that it delivers results.
Distribution

9. If you aren’t targeting demographics
correctly, you’re missing out on a huge
opportunity to reach people who
might want your product or service.
Demographics
• Age
• Education
• Interests
• Gender
• Income

10. Mobile devices such as
smartphones and tablets are
becoming an integral part of our
lives. They allow us to connect
with friends, family, and
businesses at any time and
anywhere.
Devices

11. Benefits of
Digital Marketing
The main advantage of Digital Marketing is
that a targeted audience can be reached in
a cost-effective and measurable way. Other
Digital Marketing advantages include
increasing brand loyalty and driving online
sales.

12. Thank you!