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Angels Street Team & Game 2009 Recap
1. In the 2009 LA Angels season, Chevy partnered with LA Angels for in stadium promotions and on-site activations. We also brought both Chevy and Angels to the Los Angeles streets with this year’s MLB Angels street team. In just 6 weekends, the MLB street teams hit over 40 centralized Los Angeles hot spots across southern California. The team racked in over 3,000 unique text-ins while handing out Angels back packs. Fans from all over got to text in for Angels tickets and got a chance to learn about the online sweepstakes of winning the Chevy Sweats and the all-new 2010 Chevy Camaro
2. Chevy Sweet Seats sweepstakes & Angels present, the all-new Chevy Camaro giveaway 2009 Los Angeles Angels game day activations & MLB Camaro street teams
3. Chevy Sweet Seats & Camaro Giveaway 10 ANGELS GAME ACTIVATION 3-4 MLB CAMARO STREET TEAM 5-8 TRANSFORMERS EVENT 9
6. MLB CAMARO STREET TEAM Box Score Date Prime Location Interactions/ Impressions Texts Total/ Unique Seats N’ Seats Premiums 05/23/09 Bobs Big Boys, Cajun Creole Music Festival 1500/3750 168/151 445 128 05/24/09 Irvine Cars & Coffee Garden Grove & Strawberry Festival, AVP Beach Volleyball tournament 1550/4950 211/185 560 159 06/06/09 Cars & Coffee & Hot Rod in the Park 1200/2500 1585/1347 270 185 06/07/09 24th Annual Huntington Beach Concours Elegance Car Show, LA Concours of Elegance 2150/4400 2032/1652 580 310 06/27/09 Balboa Beach Pier/BalboaBeach & Venice Echo Fest 1200/2450 193/141 475/ 212 06/28/09 LL GM Auto Show at Lake Balboa & Riviera Village Summer Festival 1350/2300 230/172 380 203 07/18/09 US Open of Surfing, 1 st annual Venice beach rides for the community. 1400/2250 306/238 1925 299 07/19/09 Tattoo and Body Art Expo/National Hot Rod Museum, AVP Manhattan Beach Open Men's and Women's competition 4400/14500 264/156 500 261 08/01/09 Bodysurfing Championship & Charlie Saikley Volleyball Tournament 1595/3200 678/412 500 205 08/02/09 Velzy-Stevens Pier-to-Pier Paddleboard Championship, Sand Castle Design Contest and Volleyball Tourney, Long beach Crawfish Festival 1700/3500 362/261 385 177 08/15/09 Wrightwood Mountain Classic Car Show, Woodies at the Beach, Something Donuts Car Show, 500/1000 660/331 170 85 08/16/09 Santa Monica Farmers Mkt/Venice Beach area, Greater Lakewood Chamber of Commerce Car Show 1250/3050 879/512 405 213 TOTAL 4,800/ 48,800 7,568/5,606 6,800 2,525
7. MLB Camaro Street Teams Where did you see the team this summer? “ I saw this car down the street and I had to pull around and come back to take a picture of it!” - Irvine Cars and Coffee Garden Grove & Strawberry Festival "I am thrilled you guys are out here! They wouldn’t let me in the Camaro at the LA Auto Show, but you guys are letting me sit right behind the wheel , feel the interior, and play with the buttons!“ – Huntington Beach “ People were rolling down the windows to talk to them while parked at a stop light, screaming out of windows telling them how cool their car was.” – Team Lead
8. MLB Camaro Street Teams From celebrities… to car enthusiasts… to the curious… to the Chevy fans…
9. MLB Camaro Street Teams to the BOMB SQUAD taking over… the all-new Chevy Camaro stands out among the classics. Even the dogs wanted a peak inside!
10. MLB Camaro Street Teams Transformers Event June 23, 2009 Total Text-Ins 538 , Unique Text-Ins 424
11. Chevy Camaro Giveaway Finalists Narrowed down to 3 Finalists Winner, Bob Phalen will be driving the All-New 2010 Chevy Camaro!