1. In the 2009 LA Angels season, Chevy partnered with
LA Angels for in stadium promotions and on-site
activations.
We also brought both Chevy and Angels to the Los
Angeles streets with this year’s MLB Angels street
team.
In just 6 weekends, the MLB street teams hit over 40
centralized Los Angeles hot spots across southern
California. The team racked in over 3,000 unique
text-ins while handing out Angels back packs.
Fans from all over got to text in for Angels tickets and
got a chance to learn about the online sweepstakes of
winning the Chevy Sweats and the all-new 2010 Chevy
Camaro

2. Chevy Sweet Seats
sweepstakes &
Angels present, the all-
new Chevy Camaro
giveaway
2009
Los Angeles Angels
game day activations &
MLB Camaro street
teams

3. Chevy Sweet Seats & Camaro Giveaway 10
ANGELS GAME ACTIVATION
3-4
MLB CAMARO STREET TEAM 5-8
TRANSFORMERS EVENT
9

4. Angels Game Day Box Score
Date Opponent
Game
Time
Interactions/
Impressions
Texts
Unique/Total
EDC
Seats N’
Seats
Premiums
05/30/09 Mariners 6:05pm 300/3,500 335/252 208 500 208
05/31/09 Mariners 12:35pm 600/2,000 232/209 188 250 188
06/20/09 Dodgers 1:10pm 1,500/10,000 179/153 271 500 271
06/21/09 Dodgers 6:05pm 2,000/10,000 252/188 311 600 311
07/04/09 Orioles 6:05pm 2,500/8,000 789/523 355 500 355
07/05/09 Orioles 12:35pm 1,500/5,000 476/371 315 400 315
07/11/09 Yankees 1:10pm 3,000/14,000 356/247 297 750 297
07/12/09 Yankees 12:35pm 3,500/15,000 512/378 312 750 312
08/29/09 Athletics 6:05pm 2,000/8,000 742/455 202 650 202
08/30/09 Athletics 12:35pm 3,000/10,000 852/478 233 900 233
09/12/09 White Sox 1:10pm 4,500/3,000 86/60 258 500 258
09/13/09 White Sox 12:35pm 3500 86/60 258 500 258
TOTAL
24,400/
88,500
4,811/
3,314
2,950 6,300 2,950

5. Angels Game Day
Under the Hat

6. MLB CAMARO STREET TEAM Box Score
Date Prime Location
Interactions/
Impressions
Texts
Total/
Unique
Seats
N’
Seats
Premiums
05/23/09 Bobs Big Boys, Cajun Creole Music Festival 1500/3750 168/151 445 128
05/24/09
Irvine Cars & Coffee Garden Grove &
Strawberry Festival, AVP Beach Volleyball
tournament
1550/4950 211/185 560 159
06/06/09
Cars & Coffee & Hot Rod in the Park
1200/2500 1585/1347 270 185
06/07/09
24th Annual Huntington Beach Concours
Elegance Car Show, LA Concours of Elegance
2150/4400 2032/1652 580 310
06/27/09
Balboa Beach Pier/BalboaBeach & Venice
Echo Fest
1200/2450 193/141 475/ 212
06/28/09
LL GM Auto Show at Lake Balboa & Riviera
Village Summer Festival
1350/2300 230/172 380 203
07/18/09
US Open of Surfing, 1st
annual Venice beach
rides for the community.
1400/2250 306/238 1925 299
07/19/09
Tattoo and Body Art Expo/National Hot Rod
Museum, AVP Manhattan Beach Open Men's
and Women's competition
4400/14500 264/156 500 261
08/01/09
Bodysurfing Championship & Charlie Saikley
Volleyball Tournament
1595/3200 678/412 500 205
08/02/09
Velzy-Stevens Pier-to-Pier Paddleboard
Championship, Sand Castle Design Contest
and Volleyball Tourney, Long beach Crawfish
Festival
1700/3500 362/261 385 177
08/15/09
Wrightwood Mountain Classic Car Show,
Woodies at the Beach, Something Donuts Car
Show,
500/1000 660/331 170 85
08/16/09
Santa Monica Farmers Mkt/Venice Beach
area, Greater Lakewood Chamber of
Commerce Car Show
1250/3050 879/512 405 213
TOTAL
4,800/
48,800
7,568/
5,606
6,800 2,525

7. MLB Camaro Street Teams
Where did you see the team this
summer?
“I saw this car down the
street and I had to pull
around and come back to
take a picture of it!” - Irvine
Cars and Coffee Garden
Grove & Strawberry Festival
"I am thrilled you guys
are out here! They
wouldn’t let me in the
Camaro at the LA Auto
Show, but you guys are
letting me sit right
behind the wheel , feel
the interior, and play
with the buttons!“ –
Huntington Beach
“People were
rolling down the
windows to talk to
them while parked
at a stop light,
screaming out of
windows telling
them how cool
their car was.” –
Team Lead

8. MLB Camaro Street Teams
From celebrities…
to car enthusiasts…
to the curious…
to the Chevy fans…

9. MLB Camaro Street Teams
to the BOMB SQUAD taking
over…
the all-new Chevy Camaro stands out among
the classics.
Even the dogs wanted a peak

10. MLB Camaro Street Teams
Transformers Event June 23,
2009
Total Text-Ins 538, Unique Text-Ins

11. Chevy Camaro Giveaway
Finalists
Narrowed down
to 3 Finalists
Winner, Bob Phalen will be driving the All-New
2010 Chevy Camaro!