Task required to perform: You will develop a Social Media Marketing Plan SITUATION ANALYSIS - Internal & External Environment OBJECTIVES - Fundamental lines of the strategy TARGET AUDIENCE - Definition of the Buyer Persona ZONES: Community? Publishing? Entertainment? Commerce? Choice of Social Media platforms OPERATIONAL PLAN: Timing and Budget KPI's of Measure, Control and Evaluation Formalities: Word document. Wordcount: Maximum 2000 words, no minimum. References and Appendix are excluded of the total wordcount. The in-text References and the Bibliography have to be in Harvards citation style..