1. ALLEN SNYDER
REFERENCE VERIFICATION 2014
Company Name: Revolutions Inc.
Individual Contacted: Ms. Kirsten DeLay
Contact Person’s Position: Sr. Executive VP, Sales & Marketing
Contact Person’s Relationship: Was Sr. Ex. VP. Sales Management & Operational Planning
with Pride Mobility
 Product Line Knowledge: Said product knowledge was excellent….Commented that
there was no one there to “spoon feed” product line information to him…..Noted that he
took it upon himself to become a product expert almost overnight
 Knowledge of the marketplace and competition: Replied that because of the situation
Allen had no choice, but to become an expert overnight……Noted that she had over 250
direct reports and unfortunately had no time to spend with Allen….Commented that
Allen was hired to take over what was a small under $2MM poorly run, unprofitable
retailer channel of distribution portion of the business, whose volume was decreasing
……Said that Allen had full P&L responsibility for the division, which included all
matters relating to Sales, Marketing, Inventory and Supply chain management (product
development & sourcing)…..Stated that he completely turned the division around in one
year by instituting new processes and procedures….Developing new marketing
programs….Hiring and training a sales force…..Realigning the product line and reversing
the declining sales trend……Ultimately increasing the retailer division sales to $10MM
and returning the division to profitability
 Follow through and attention to detail: Felt that his having been successful at what was
considered an extremely challenging situation with little help (only 3 direct reports) was
sufficient proof of his follow through and attention to detail abilities….Noted that she
admired his multi-tasking abilities….Also commented on his ability to gain the attention
of top management even though his division was a very small part of the company’s over
$300MM in annual sales…..Felt that much of his success was based upon his ability to
communicate (Clear concise presentations of accomplishments and proposals to top
management)

2.  Ability to work with internal support personnel: Said that this was definitely one of his
numerous strong points….Noted that it would have been impossible for Allen to
accomplish what he did without the full support of many individuals over whom he had
little control…..Felt that he knew how to get the most out of everyone upon whom he had
to depend
 Ability to grow the business with existing accounts: Referred to Allen’s having
developed successful marketing programs and having expanded the product portfolio that
resulted in a greatly enhanced business with the existing account base
 Ability to target and open new accounts: Noted Allen took the time and made the effort
to understand who the Pride Mobility consumer was and where they shopped….
Commented that his ability to expand beyond the existing account base was clearly
evident by the increase in sales from $2MM to $10MM which would have been
impossible under the existing account structure
 Miscellaneous Comments: During our phone conversation Kristen made several
important observations……..
 Allen was responsible for developing and creating the successful Retailer
division’s business plan
 Allen not only hired and trained the independent reps, but also set the territorial
goals and commission structure
 Allen was not afraid to take risks, but that they were always carefully measured
risks…..That if judged wrong could be immediately modified with little or no cost
to the company
 That if there was a position open in her new firm she would have already hired
Allen