Back in April 2013, Facebook acquired Parse and soon it became the talk of the town of mobile application developers and development companies. People had their own doubts whether Parse is going away or was it going to get better? But then in just about two years of time, Parse having started through a rough prototype has ended up powering tens of thousands of apps for a very broad spectrum of customers. * Facebook Acquisition of Parse - Thought of Taking Over Parse Evoked: Ilya Sukhar’s Parse was only a few months old when Facebook came calling for Parse. Parse itself was launched in August 2011 which offered software developers an easier way of building apps on tablets and phones. Just after the New Year, Ilya Sukhar heard from Facebook CEO Mark Zuckerberg and the-then tech giant’s CTO Bret Taylor that Facebook brain-trust was angling to acquire his company. - Zuckerberg Doctrines Over Facebook Parse: Let’s see what Zuckerberg has to say about his acquiring Parse and of course his self-opinionated definition for Facebook. Now this is something important as to what conclusion I am heading towards the end of this write. Zuckerberg describes Facebook not as a mere social networking initiative, but as a software “platform” too. He also adds that Facebook is something that any business or independent software developer could use to remake and enhance any software application which may vary from games to music services to news sites(and yes, mobile world). What Facebook is now is something very different. Zuckerberg explains that, “The Facebook Platform is pretty much Parse”. As Mark Zuckerberg described Facebook not only as social networking website but as a standalone independent software platform, therefore he expects that the collaboration of Facebook with Parse can offer software professionals unleash their application development learnings to unfurl the extensibility and applicability of Facebook Parse. We should know that Apple has a mobile Operating System(OS) as well as has an independent content and payments ecosystem with a deeply integrated set of products. Google as well has its own mobile OS, it has got its own GMail, a search engine, a burgeoning content ecosystem and its Maps/local properties. Amazon too has a content and payments ecosystem, a limited mobile presence and cloud infrastructure. Facebook however really is a one trick pony. We have heard rumors about Facebook Phone circulating for a year or two. We have Facebook launching Facebook Home. What’s actually happening is that Facebook is trying to get the benefits of having a mobile OS without actually developing one! So buying Parse makes sense actually as they want to extend the reach and power of the Facebook platform. And there is this news that Facebook is going to partner with Cisco in order to ‘socially wi-fi’. Or the recent news where Juniper came to back Facebook against Cisco instead. Parse is going to be help of course and Faceboo

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Facebook
ParseIntroduction
Facebook acquired Parse
… But people were critical about it…
Back In

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Facebook
Parse
Is Parse going away or was it
going to get better?
But then in just about two years
of time, Parse having started
through a rough prototype has
ended up powering tens of
thousands of apps for a very
broad spectrum of customers.
Introduction

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Facebook
Parse
So I decided to write about my findings on Facebook parse. I will be covering
the following topics:
• Facebook acquisition of Parse –
 Explaining what is Parse and how it is making difference in territory of Facebook.
• Why Facebook chose Parse –
 Detailing out the functionality and usability of Parse integrated with Facebook.
• When to use Facebook Parse(next in series)
• When not to use Facebook Parse. (next in series)
• A Comparative Analysis of other BaaS Service providers with Parse. (next in series)
• Algoworks & Parse SDK. (next in series)
Content

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Facebook Acquisition of Parse

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Facebook
Parse
• Ilya Sukhar’s Parse was only a few months
old when Facebook came calling for Parse.
• Parse itself was launched in August 2011
which offered software developers an
easier way of building apps on tablets and
phones.
Facebook Acquisition of Parse

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Facebook
Parse
• Just after the New Year, Ilya Sukhar heard from Facebook CEO Mark Zuckerberg
and the-then tech giant’s CTO Bret Taylor that Facebook brain-trust was angling
to acquire his company.
Bret Taylor
Mark
Zuckerberg
Ilya Sukhar
Facebook Acquisition of Parse

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Facebook
Parse
Mark Zuckerberg explains
• Described Facebook not only
as ‘social networking website’
but as a standalone
independent software platform
Therefore he expects that the collaboration of Facebook with Parse
can offer software professionals unleash their application
development learnings to unfurl the extensibility and applicability
of Facebook Parse.
Facebook Acquisition of Parse

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Facebook
Parse
An Interesting Angle- 1/3
We know that-
Apple has a mobile Operating System(OS) as well as has an independent
content and payments ecosystem with a deeply integrated set of products.
Google has its own mobile OS, it has got its own GMail, a search engine, a
burgeoning content ecosystem and its Maps/local properties.
Amazon too has a content and payments ecosystem, a limited mobile presence
and cloud infrastructure.
Facebook Acquisition of Parse

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Facebook
Parse
An Interesting Angle- 2/3
• But what about Facebook?!!!???
…It just happened to happen that …
Rumors about Facebook Phone began
circulating for an year or two.
And then we had Facebook launching
Facebook Home.
Facebook Acquisition of Parse

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Facebook
Parse
An Interesting Angle- 3/3 - The probable conclusion:
• What’s actually happening is that Facebook is trying to get the benefits of
having a mobile OS without actually developing one!
• Facebook was partnering with Cisco in order to ‘socially wi-fi’.
• Or the recent news where Juniper came to back Facebook against Cisco
instead.
• Whatever be the case, Parse is going to be help extend the reach and power
of the Facebook platform. After all its fair to be desperate for survival!
Facebook Acquisition of Parse

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Parse ++
The Advantages

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Facebook
Parse
Understanding Facebook Parse:
1. Parse allow developers to work with native
objects which provides backend services for
managing users, storing data, sending and receiving
notifications and much more.
By doing this the need of managing servers and
handling complex infrastructure get erased.
Developers just have to focus on building great user
experiences.
Parse ++ The advantages

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Facebook
Parse
Understanding Facebook Parse:
2. Parse, which is a cloud service company provides
developer tools to use a unified back-end for their
apps.
Parse ++ The advantages

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Facebook
Parse
Understanding Facebook Parse:
3. The utilities in Parse’s toolbox allow mobile apps
like games to integrate with Facebook more
promptly.
For example, an application developer creating an
application using Parse would work perfectly on an
iPhone, Android, or Windows Phone and also work
the exact same way as a Facebook app. WITH FB
Parse ++ The advantages

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Facebook
Parse
Understanding Facebook Parse:
4. Parse gives Facebook its own mobile app
framework.
This can be explained as “Facebook apps” which can
work on any mobile device or in any browser
without having to compete with the established
platforms like iTunes orGoogle.
Parse ++ The advantages

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Facebook
Parse
Facebook Guys – Do Your Coding, let Parse do the rest.
• While coding for an application you have to build not only the small
pieces of software which sit on phones – the front end – but also a
much larger back-end system which runs on a bunch of servers
somewhere driving your phone software.
Parse ++ The advantages

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Facebook
Parse
Facebook Guys – Do Your Coding, let Parse do the
rest.
• Just as a chef does not grow his own onions, Parse
believes a mobile coder can do without having to
build things like database and login servers.
• Therefore, Parse gives application developers the
power of independence and hence help move their
focus with the coding part of the development
phase.
Parse is actually helping

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Facebook
Parse
• We have formed a basic understanding of Parse and its role post the acquisition by Facebook.
Next we will be going through:
 How well will it be able to sustain in the application development eco-system?
 When to use Parse?
o Push Parse vs Parse Core vs Parse Analytics
 When exactly not to use Parse?
 What are the other alternatives if not Parse?
 Whether these alternatives are better than Parse?
 Is Parse even trying to staying ahead in the race?
 An example of a Parse SDK
A plunge into the technical details for application developers and sufficient information on the topic for those
looking to use the system is what I am working on for my next blog on Parse. An entirely different side of story is
yet to get revealed so stay tuned!
Coming up next…

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Snehesh Mitra
Author
Director
Mobile Technologies
Snehesh is leading the mobility business development
function, mobility strategy and consulting practice at
Algoworks.
He is an expert of latest mobile technologies and has
experience in managing teams involved in the development of
custom iPhone/iPad/Android/HTML5 apps.

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