4. AXIOM INTERACTIVE
3
Axiom Interactive is a full service agency. Axiom Interactive
help companies better communicate with target audience
and set goals by focusing on strategic planning, marketing
and communications for business-to-business systems. We
help clients grow by providing insightful and effective
marketing communication solutions.
You, as the client, will have our guidance
and assistance throughout
the process in order to meet your set goals!
We can help when you’re stuck and need an need objective
council as well as practical help to move through a process:
•Developing a marketing plan
•Integrating sales and marketing efforts
•Designing a digital marketing plan
•Effective Marketing Strategy
•Increased Brand Awareness
•Dynamic Messaging
•Generating Qualified Leads
•Customer Retention
•Measuring Success Rate.
5. EXECUTIVE SUMMARY
4
A study conducted by Harris Interactive indicate that 74% of people would considerer finding
a new job. These individuals will begin an extensive process of looking for a new job and starting
the hiring process once again.
this is where our campaign steps in. Hire-Cycle specializes in improving clients overall hiring
process and candidate experience. A start up company based in Amarillo, Texas
strives in helping reduce company cost during the hiring process with long term selection options
through specialized data mining services.
11. SWOT ANALYSIS
10
S
Small Business which means more of a personal connection
local business
strong management
W clientele needs to remain small at first until current staff knows what they can handle
Lack of consumer awareness
unfilled business category
specific niche: solely B2B
offer competitive pricing and selectable packaging
showcase content creators and producers
competition from big businesses
financial instability being a new businessT
O
12. 11
RISKS
HIGH RISK
VISIBILITY OF FINANCIAL PLAN AND CASH AVAILABILITY
OVERALL RISK OF VENTURE
MEDIUM RISK
REALITY OF GOAL SETTING AND STRATEGIES
STABILITY OF THE INDUSTRY
STABILITY OF TECHNOLOGY
LOW RISK
ABILITY TO PENETRATE THE MARKET PLACE
RE-BRANDING CORPORATE IMAGE
POTENTIAL GROWTH WITHIN HIRE-CYCLE
13. TARGET MARKET
12
For this campaign, Hire-Cycle will be focusing on senior executives along
with Human Resource Directors within the Panhandle region.
Our primary focus and the main targeted group are individuals that are
hiring new employees on a frequent basis. This will allow for a quicker
response and a prominent go to individual during the proposal phase.
Our secondary, but just as vital, targets are senior executives that continue
to successfully run growing businesses. Reaching out to these individuals
will help Hire-Cycle to connect to businesses with a more interpersonal
level and initiate relationships that will set foundations for future business.
14. CAMPAIGN KICK-OFF
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Cocktail party benefiting Snack Pak 4 Kids, hosted with the Amarillo Club.
This event will mark the beginning of our campaign and introduction
to the community of what Hire-Cycle is. This event will allow
Hire-Cycle to showcase their new business
to local executives and hiring managers.
Not only will this event help create
brand engagement; it will also create
a lasting experience of Hire-Cycle.
June 7, 2014
15. IMC TACTICS
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B2B HAS CHANGED... AGAIN
Executives are losing time and are beginning to turn to videos more frequently.
According to Earnest-Agency after conducting a national survey, 75% of Top senior
executives watch videos Online sites every week.
65% visit a vendor’s website after watching
a video meaning that content is king.
The video that will be produced will be
compiled with a mix of video and text to keep
individuals engaged with the video longer. This is us: Wecome to a better Business
Hire-Cycle
HIRE
CYCLE
16. IMC TACTICS (CONT.)
15
Linkedin is the world’s largest professional network holding over 250+ million individuals.
Having a strong captive audience readily available this will allow Hire-Cycle to create
a group and place all content created during the campaign. As clients begin to join the
movement, being connected on this social site will allow for more engagement with others.
Buyers say when they are ready, they will find you.
84% said word of mouth recommendations influence their purchase decisions
81% start with a web search
9
10
17. CALENDAR
16
MAY 15, 2014 JUNE 7, 2014
Business Connection Tradeshow
Business to Business annual trade show
where over 300 exhibitors, thousands of
potential customers.
Campaign Kick-off and Cocktail Party
Introduction of Hire-Cycle into the
Community with a Cocktail Party. All
proceeds benefit Snack-Pak 4 Kids Charity.
18. 17
19th Annual BBQ Cook-off
Amarillo Chamber Tradition giving over
6,000 business owners, mangers and
employees an opportunity to communicate freely.
Annual Texas SHRM Conference
JULY 24, 2014
Chamber Open Golf Tournament
Amarillo's Largest Golf Tournament. Opportunity to
engage in conversation with business professionals
over a competitive game of golf.
SEPTEMBER 11, 2014
OCTOBER 2014
19. BUDGET
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Contingency
$1,277.91
PR Kick Off
$2,500
Community
Engagement
$570
Camera and
Equipment
$2,000
SWAG
$1,500
Corporate
Image
$1,000
Printed Mate-
rial
$1,152.09
12.7791%
25%
5.7%
20%
15%
10% 11.5209%
Community Engagement
Business Connection Tradeshow
- $275 per booth
Amarillo Chamber of
Commerce- $175 membership fee
Golf Tournament- $60 per person
SWAG
110 Pens- $232.50
100 Notepads- $215.45
130 Coasters- $551.80
60 Padfolios- $494.60
Printed Material
100 Post Cards- $144.99
100 Booklets- $412.61
500 Brochures- $360.00
500 Business Cards- $88.49
250 Letter Heads- $146.00
20. EVALUATION
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The success of our campaign will be measured by conducting a mid evaluation
and post evaluations survey over awareness and considerations of Hire-Cycle.
During the remaining time of this campaign we will also monitor the following
activities to ensure the efficiency of this campaign-
-Hire-Cycle new clients
-Snack Pak 4 kids event participation
-Follow up on earned media for event kick off
-LinkedIn participation
-YouTube Subscribers
-Traffic flow on Hire-Cycles new website
We have set aside $1,277.91 Contingency to allow for adjustments
during the campaign as necessary.
21. MEET THE TEAM
20
Andrew Santos
Creative director
Lauren Heinrich
Sales director
Natalie Pugh
Account director
Angel Wang
Media specialist
Megan pirtle
copywriter
Alex Montoya
Branding director
