Totally Spies! Fashion Agents : a new efficient and targeted medium Communicate in an innovative and efficient way on Face...
 
 
 
In Game  campaign  proposal for  Your Brand
An ad medium <ul><li>Social Gaming  is a new ad medium but it is much more than a traditional medium : it is the emotional...
 
Product placement opportunities :  Outfits, Accessories, Furniture, Pets, Energy items, or Gifts
Shop integration
 
In Game Campaign Proposal Example  FOOD BRAND
Campaign Details <ul><li>Objectives : </li></ul><ul><li>Recruit 60 000 Fans on a Food Brand Fan Page </li></ul><ul><li>Cre...
Tactic <ul><li>Justification of the brand presence with an interest generating a positive perception for the player. </li>...
 
In Game Campaign Proposal Example  PET FOOD BRAND
Campaign Details <ul><li>Objectives : </li></ul><ul><li>Recruit 50 000 leads on the brand website. </li></ul><ul><li>Creat...
Tactic <ul><li>Justification of the brand presence with an interest generating a positive perception for the player. </li>...
 
Contact Head Office OUAT Entertainment 197, rue de Bordeaux - 16000 Angoulême France Tel: (+33) 545 384 015  Frédérique Do...
 
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Totally Spies! Fashion Agents : In-Game Campaign

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The in game campaign opportunities in the Totally Spies! Fashion Agents Facebook application.

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Totally Spies! Fashion Agents : In-Game Campaign

  1. 2. Totally Spies! Fashion Agents : a new efficient and targeted medium Communicate in an innovative and efficient way on Facebook through a new ad medium : social gaming. Reach thousands of potential prospects thanks to an unique app.
  2. 6. In Game campaign proposal for Your Brand
  3. 7. An ad medium <ul><li>Social Gaming is a new ad medium but it is much more than a traditional medium : it is the emotional prime time, a multitasking antidote! </li></ul><ul><li>TSFA has a highly targeted audience for brands which want to find a new and effective way to communicate. </li></ul><ul><li>Moreover it could be a great PR opportunity! </li></ul><ul><li>Conditions: </li></ul><ul><li>The brand is in its place if it has a meaning into the game experience, and can participate to the reality of the game. </li></ul><ul><li>Brands have to become content providers. </li></ul><ul><li>Report: our partners and our team are there to help to build an efficient and immersive campaign, providing analysis and measures of your campaign effectiveness. </li></ul>
  4. 9. Product placement opportunities : Outfits, Accessories, Furniture, Pets, Energy items, or Gifts
  5. 10. Shop integration
  6. 12. In Game Campaign Proposal Example FOOD BRAND
  7. 13. Campaign Details <ul><li>Objectives : </li></ul><ul><li>Recruit 60 000 Fans on a Food Brand Fan Page </li></ul><ul><li>Create the first in game campaign for the brand and communicate on it (PR). Increase awareness and buzz for the brand. </li></ul><ul><li>Budget : </li></ul><ul><li>40 000 € // 0,65 € per Fan </li></ul><ul><li>Campaign type : </li></ul><ul><li>Performance campaign + Branding </li></ul><ul><li>Target : </li></ul><ul><li>French users of Totally Spies! Fashion Agents application </li></ul><ul><li>Timing : </li></ul><ul><li>2 /3 weeks – Apr 12 to Apr 30, 2011 </li></ul>
  8. 14. Tactic <ul><li>Justification of the brand presence with an interest generating a positive perception for the player. </li></ul><ul><ul><li>In game engagement based ads : for a promise to win 4 WC* the player is invited to like the Brand Fan page. </li></ul></ul><ul><ul><li>1 branded energy item which stands in for the standard item sold at 1 WC. A 2 points energy prime is offered to the player. </li></ul></ul><ul><ul><li>1 branded energy gift offers one more energy point than the standard energy gift for a better brand exposure and reach people out of the app. </li></ul></ul><ul><ul><li>* Virtual currency of the game </li></ul></ul>
  9. 16. In Game Campaign Proposal Example PET FOOD BRAND
  10. 17. Campaign Details <ul><li>Objectives : </li></ul><ul><li>Recruit 50 000 leads on the brand website. </li></ul><ul><li>Create the first in game campaign for the brand and communicate on it (PR). Increase awareness and buzz for the brand. </li></ul><ul><li>Budget : </li></ul><ul><li>50 000 € // 1,00 € per Lead </li></ul><ul><li>Campaign type : </li></ul><ul><li>Performance campaign + Branding </li></ul><ul><li>Target : </li></ul><ul><li>French users of Totally Spies! Fashion Agents application </li></ul><ul><li>Timing : </li></ul><ul><li>2 /3 weeks – Mar 25 to Apr 15, 2011 </li></ul>
  11. 18. Tactic <ul><li>Justification of the brand presence with an interest generating a positive perception for the player. </li></ul><ul><ul><li>In game engagement based ads : for a promise to win a discount voucher of 5 WC* for a cat purchase, the player is invited to sign on the brand website. </li></ul></ul><ul><ul><li>3 branded items: 3 cats with different behaviors interacting with brand products. </li></ul></ul><ul><ul><li>1 branded accessory gift for a better brand exposure and reach people out of the app. </li></ul></ul><ul><ul><li>* Virtual currency of the game </li></ul></ul>
  12. 20. Contact Head Office OUAT Entertainment 197, rue de Bordeaux - 16000 Angoulême France Tel: (+33) 545 384 015 Frédérique Doumic (CEO) [email_address] Antoine Papot (Customer Acquisition Manager) [email_address] http://www.ouat-e.com

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