BRIGHT SIDE OF LIFE INTRO

finAlMAJORPROJECT
<<24/7brightsideoflife-proposal-alexblu:R2015>>
SPECIALISTPRACTICEINGRAPHIcDESIGN
<<universityofderbythelondoncollegeuck>>
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finAlMAJORPROJECT
?
How can I as a graphic
designer help to reduce
stress, soothe anxiety
and restore peace in the
mind for those who are
experiencing difficult
time while in waiting
room of a hospital/ GP
practice / dental surgery?

finAlMAJORPROJECT
24/7
bright side
of
life
art therapy colouring
to make people
feel good
<<< project proposal >>>
(draft)

finAlMAJORPROJECT
introduction
hi,
my name is alex.
i am just about to finish my graphic design
course. this proje ct follows my essay about
subliminal messages contained within
contemporary visual language (espe cially
branding and advertising), and conne cted to it
marks, colours or symbols.
at the present, i am re covering from a
depression, caused by too much work and too
much stress (long-term bullying, deadlines
topped up with ridiculous amounts of emails...)
sounds familiar?
regarding to re cent statistics, numbers of
those affe cted by this mental illnes rapidly
grow. espe cially in big cities like london.

finAlMAJORPROJECT
THIS PROJECT FOCUSES ON REDUCING
STRESS AND OTHER NEGATIVE EMOTIONS
while IN THE HOSPITAL ENVIROMENT (PLACE
WITH HIGH STRESS FACTOR LEVELS) WITH
USE OF VISUAL LANGUAGE COMBINED WITH
the basic PRINCIPLES OF ART THERAPY.
...in the other words, my strictly bright
markers are helping me to get over the dark
stuff which is hard to control as it often
happens in the unconciousness.
i would like to share this experience with
those in need, but before i do so i would like to
consult my work with a qualified spe cialist.
thank you indeed for helping me to find one,
dear reader!
ur blu:R
...lets put the music on! ;)

finAlMAJORPROJECT
Always
Look on
the Bright Side of Life !
Some things in life are bad
They can really make you mad
Other things just make you swear and curse.
When youre chewing on lifes gristle
Dont grumble, give a whistle
And this will help things turn out for the best...
And...always look on the bright side of life...
Always look on the light side of life...
Monty Pythons Life of Brian
words and music by Eric Idle

finAlMAJORPROJECT
BRIEF
- part 1: create colouring template sheets
for hospital / surgery visitors, encountering
difficult moments while in waiting rooms,
in order to reduce stress and anxiety, and
therefore minimize risks of mental illness
caused by above mentioned factors. choose
positive imagery acceptable for everybody,
regardles the religion, sex, age or
background (sociological, cultural, ethnical)
-part2: create pop-updisplay,attracting
attention of those passing by, containing
information about the project as well as the
actual colouring sheets and a set of pencils/
markers
- part 3: create a website, where it will
be possible (for anybody) to upload images of
finished art work

finAlMAJORPROJECT
CONCEPT
- follow the art therapy and the colour
therapy guidelines, or work with qualified
and experienced therapist to create these
guidelines (preferably)
- create variety of designs, considering
different cultural, sociological or religious
backgrounds of various members of the
stated target audience, as well as their
level of drawing skills and current mood /
circumstances
- leave enough space for individual ideas /
creativity
- use carefully selected positive imagery
in combination with commonly used visual
semiotics (colours, marks, signs and symbols)

finAlMAJORPROJECT
DESCRIPTION
- minimum of 9 guided colouring template
sheets. size of standard NHS leaftlets. folded
half, colouring image inside. outside = cover =
information on what to do - such as breathing
technique etc., information about the project
and its therapeutical benefits
- each sheet will be designed in different colour
in order to attract the eye in need of particular
colour stimulation and will contain a positive
character, symbol or sign appearing in most of
the cultures worldwide
- all designs drawn strictly freehand, in order to
provide more direct connection with inner self
- on the back of each cover = positive thinking
paragraph to fill in - examples below:
I WISH ... I NEED ... I WANT ... I BELIEVE ...

finAlMAJORPROJECT
TARGET AUDIENCE
- wide public aged 4+ who are in need
of a nourishing way of getting through
difficult time in an NHS waiting room,
for amount of time from 1 to 4 hours
- market research survey will be
conducted on-site and online, to find out
how different groups of people perceive
colours and which associations are
connected to themes and the imagery
to be used within this project

finAlMAJORPROJECT
fundraising
- brief research conducted over the
phone proved the project is quite likely
to be approved by local NHS services
and therefore it will be required to find
sponsorship in order to produce bigger
amount of the final product as well as
supply of bright coloured pencils/ markers
POSSIBLE SOURCES:
- The London College UCK
- University of Derby
- IKEA (pencils) / RYMAN (markers)
- local printers and stationery shops
- art shops and other bussinesses
ONLINE fundraising:
- set up an account on www.gofundme.com

finAlMAJORPROJECT
KEYWORDS
* the bright side of life * love *
* friendship * family * light *
* warm * beautiful * colourful *
* mindful * meditation * relaxation *
* calm down * soothe * relieve *
* inner balance * harmony * religion *
* confidence * continuity * creativity *
* therapy * positive thinking *
* good luck * hope * fullfilment *
* happy ending / happiness * strenght *
* grounding * healing * protection *
* safety * new beginning * growth *
* joy * nature * tradition * stamina *

finAlMAJORPROJECT
THEMES
-every template is a combintion of
multiple themes, examples below:
* MANDALAS *
(sun, spiral, celtic heart)
* SYMBOLS & MARKS *
(type, ancient type, shapes etc.)
* NATURE - landscapes *
(water, mountains, wood)
* FAUNA & FLORA *
* PATTERNS *
* SACRED GEOMETRY *
* technology *
* ART *
* MISCELANEOUS *
(mermaid, greenman)

finAlMAJORPROJECT
... to be continued soon...
thanks for reading
all the way down!
alexblur8@gmail.com
0745-6676-935

BRIGHT SIDE OF LIFE INTRO

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